Chromá, L.: Environmentally friendly forms of tourism in the protected landscape areas of Šumava with a specific focus on agrotourism. Master thesis. Department of Landscape Management, Faculty of Agriculture, University of South Bohemia, České Budějovice, 88 s. Gentle forms of tourism can be defined as tourism that focuses on nature, culture and historical wealth. The theoretical part includes a literary research focused on the description and geography of tourism, tourism psychology, motivation and travel experience. An important part is the issue of the negative impacts of tourism, where afterwards the gentle forms of tourism are highlighted. The presented work is focused mainly on the attractiveness of agrotourism as a form of leisure time, where it is mainly about the trace of public interest. Another, no less important goal is to find out the contribution of agro-tourism to the participants and the village, the attractiveness of the Šumava for visitors, the reason for the establishment of agrotourism farms and the support of the state.

The analysis of the present level of the agrotourism/ecoagrotourism development in the microregions Blanik and Podblanicko. In this work the potency of the tourist trade in connection with these microregions are characterized and some farms are closely introduced. According to the questionnaire research the situation on the ecological farms has been analysed and the community interest in the agrotourism/ecoagrotourism, has been studied.

3 Abstract Title: Quality of water and water touring on selected West Bohemia rivers Aim: The main aim of the thesis was to find out if there are changes of water quality in the most significant West Bohemia rivers as a result of the changing approach to our environment in the past several years. Furthermore, to consider whether the water quality has changed in relation to finished water management projects and whether this change influenced using rivers for water touring. The observed rivers: Úhlava, Úslava, Radbuza, Mže, Berounka and Střela. Methods: The first part of the thesis, discussing the water quality, analyzes available data collected from written and electronic resources and discussions with experts. The gained material mostly within the last 10 years was organized, compared and summarized. The second part brings the evaluation by canoeists who regularly canoe down these rivers and can visually judge the water quality. This information was interpreted from semi- structured interviews with canoeists. Results: Our presumption that the water quality on the selected West Bohemia rivers is improving was proved, which is one of basic conditions for water touring as well. Keywords: West Bohemia rivers, water touring, water quality, pollution

The aim of my dissertation work is to propose and validate the system of touristic routes around Telč in a form available especially for children at primary school. It should be available also for other students and for public. Tourism is explained in general terms and is linked to specific curriculum of primary school. Telč and its surroundings is suitable particularly for hiking, but there are also possibilities for cycling. That is the reason why in my thesis I mentioned also cycling tourism.I am talking about Telč and its surroundings as a whole, however, there is a brief characteristics of some destinations in this area.Touristic routes are described in a special way as you could become acquainted with them before the trip: length and difficulty of the route, time demandingness, start and finish points, interesting things we can see. There is a map describing the route. Each route is named, mainly because of lucidity to motivate the people.

In the Czech Republic the number of people interested in touring by water is continually increasing. That{\crq}s why the main object of this dissertation is to present both the benefits and the disadvantages of the river Ohře. We also want to match the Ohře with the Vltava, our most frequented river. There are three different possibilities how to navigate. They depend of physical ability and technical outfit and it can take three, five or seven days. Each option is specific for certain group of watermen to suit by its character and appeal everybody who is interested in it.

Thesis is concerned with the proposal of dark tourism development project. The proposed project locates in Znojmo region. Znojmo region has a considerable potential to develop varied forms of tourism, where falls within also dark tourism. Thesis purpose introduces two ways: First, the feasibility study realizes the potential in Znojmo region. Second, the feasibility study constructs the competent product, which contributes to region development. The product of project presents a nature trail "Tour behind the iron curtain" in National park Podyjí. Market analysis and demand analysis were implemented in the feasibility study. Financial analysis of the project and total costs effectiveness were interpreted in other period. Lastly all aspects of hazard were explored in the project including a total evaluation for investment grant.

The aim of this diploma thesis is to confirm or refute hypothesis whether the city of Forlí has potential for tourism development. The thesis is divided into four chapters. The first chapter deals with the tourism in Italy and the Emilia Romagna region. The second chapter focuses on introdution of the city of Forlí, especially its sights. The third chapter analyses tourism services in Forlí and the last chapter is dedicated to trips that can be realized from Forlí, thanks to its convenient location within the region.

Práce vymezuje a definuje svatební turistiku. Zabývá se předpoklady České republiky pro její rozvoj. Zaměřuje se na činnost svatebních agentur a ostatních subjektů, podnikajících v oblasti. Popisuje organizaci svatby v praxi za asistence svatební agentury PragueWeddings. Věnuje se svatbám českých občanů v zahraničí. Okrajově zmiňuje nabídku svatebních cest a cest k výročí svatby. Na závěr jsou shrnuty získané poznatky a vyhodnoceny možnosti rozvoje svatební turistiky v budoucnu.

The thesis deals with the marketing communication of the selected company. The theoretical part follows the theoretical perspective on marketing communication and particularly marketing of services. The third chapter analyzes a specific company, its activity and market position. The fourth chapter is devoted to communication strategy and communication tools of the company. The last chapter evaluates the tools and gives suggestions to improve communication.

This thesis is focused on the variability of the demand and the development of new trends in the fields of the tourism industry. Special attention is devoted to a new arising trend of the Dark Tourism. This trend has appeared in the end of the 20th century and it has gained the attraction of media, tourists, tourism specialists and other stakeholders. First part of the thesis is concerned with the variety of the tourism industry and the ethic question of the tourism development. The other part contains the Dark Tourism definition and the prevailing motivation for taking part in this tourism trend. Then the thesis is concerned with the Czech Republic, it's conditions and destinations for developing the Dark Tourism. Last part is devoted to research among common tourists and their attitude to the Dark Tourism.