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Práce se zabývá porovnáním způsobu poskytování informací pro turisty v jednotlivých regionech ČR. Toto porovnání je prováděno podle vlastní metodiky hodnocení, a převážně vlastních hodnotících kritérií, která se zaměřují zejména právě na hodnocení informací, které jsou pro turistiku důležité. Pro porovnání byl vybrán Jihočeský a Severočeský region ČR. Je zde provedena důkladná analýza vybraných turistických portálů z těchto regionů a následně vyhodnocen region, ve kterém je poskytování turistických informací na vyšší úrovni. Součástí této práce je i teoretická část, která slouží jako uvedení do dané problematiky a v závěru i praktická ukázka toho, jak může probíhat plánování turistické dovolené pomocí Internetu.

This diploma thesis examines the current state of rural tourism in Russia. The aim of this work is to analyze the potential interest among the inhabitants of the Czech Republic and to compare the results with available literature. A part of this thesis is a survey, which by means of the Internet questionnaires investigated the views of the respondents on the given topic. One hundred and two respondents took part in the survey. For the sake of clarity, graphs with individual answers are embedded into the work. The study also includes an assessment of the demand for rural tourism services in Russia. In conclusion, recommendations to owners of businesses, mainly aimed on promotion and advertising are provided.

Magistro darbe nagrinėjama šiandien aktuali ir nauja tema – Kuršėnų seniūnijos turizmo išteklių panaudojimo galimybės. Darbą sudaro dvi pagrindinės dalys – teoriniai turistikos ir jos elementų aspektai bei tiriamoji dalis. Pirmojoje dalyje atskleidžiama turizmo ir turisto sampratos, turistikos modelis, kuriuo vadovaujantis šiame darbe buvo siekiama Kuršėnų seniūnijos turizmo išteklius atskleisti per turizmo produkto prizmę, kuris būtų įvertintas kaip turizmo potencialo panaudojimo galimybė. Atlikto tyrimo rezultatai leidžia susidaryti bendrą situacijos vaizdą: kokie turizmo ištekliai yra Kuršėnų seniūnijoje, įvertintos palankios rinkos sąlygos (SSGG analizė), o anketinės apklausos duomenys parodė, kad šios vietovės turizmo produktas būtų teigiamai priimtas. Be to, pasiūlyti galimi Kuršėnų seniūnijos turistiniai – pažintiniai maršrutai kaip turizmo produktas. / Master's work deals the new and relevant for today theme - Kuršėnų district tourism resources utilisation opportunities. The work consists of two main parts - the theoretical, which includes turistika and its elements, and aspects of the research part. The first part is disclosed the concept of tourism and tourists, turism model in which Kuršėnų district tourism resources were disclosed through the prism of the tourism product. Survey results provide an overall picture: what the tourism resources are in Kuršėnų neighborhood, weighted in favor of market conditions (SWOT analysis), and the questionnaire survey showed that the area's tourism product would positively accepted. In addition, the offer of Kuršėnų district touring - cognitive tourism routes as a product.

The main topics for this diploma thesis are turism and rambling in Germany. Germany is the only country in Europe, where a system of rambling trails certification was developed. It consists of a system of criterias, which were created in a long term demand research of ramblers. After introducing this system on the market, it turned out to be a very efficient way how to encourage local turism and an outstanding tool, how to upgrade the tourist infrastrucure for ramblers. The theoretical introduction focuses on analysis of hiking market and desription of the key players on this field. In the practical part is introduced Rheinsteig, a 320 km long certified rambling trail. On this example is shown its effect on regions in its surroundings.

This diploma thesis deals with the improvement of recreational use in the nature reserve High Beta by placing the new observation tower. The design study of the observation tower is a reflection of surveys and analyses of the area in relation to nature and landscape conditions, recreational use and economic point of view. The theoretical part explores the concepts of recreation, tourism, observation tower and nature protection. Further the thesis includes the characteristic of the analysed area related to the natural, histotical and cultural contexts. The thesis is finished with the design part where three different visulalizations of the observation tower are processed. One of them is a study in the range of project documentation that recpects the regulations of the area.

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