The aim of my diploma work is effort to penetrate into the area of tourism and sport connected with primary school education (children of the age of 6 to 11) and find out the amount of interest, abilities and skills of these children concerning these activities. This diploma work offers main goals, contents and intentions of tourism and especially individual projects suitable for using in real primary school education process. Research part includes several evaluated questionnaires mapping the situation in this area. The appendix includes photos, maps and pictures.

Theoretical part defines tourism generally, it describes basic terms and it characterizes destination marketing. Third part is about beer tourism. Following chapter introduces company Plzeňský Prazdroj, a.s. and it mentiones corporate mergers of breweries in Pilsen, Velké Popovice and Nošovice. It recounts tours in these three breweries. Situation analysis is divided into two parts. Analysis of external environment includes PEST analysis, competiton analysis, analysis of cooperating subjects and customer analysis. Analysis of internal environment involves analysis of strengths and weaknesses of visitor tours in three breweries. Six chapter is about questionnaire and evaluating results from it. Last chapter judges what is the influence of visitor tours on development of tourism in three regions in Czech republic. It contains some suggestions how to improve visit rates in the breweries.

The diploma thesis deals with selected educational trails, which are located in the Jeseniky Protected Landscape Area. The theoretical part deals with the characteristics of educational trails and description of the monitored area. The aim of the thesis was to evaluate the state of educational trails and their maintenance. The evaluation was carried out on the basis of field research, which was realised using the standardized observation method. The terrain was also mapped and educational trails were marked in the maps. At the end of the work, model calculations were created for the maintenance of educational trails with proposals for funding.

This graduation theses describes walk, cyclist, ski-ing and waterman{\crq}s tourist roads and educational trails in the Novohradské Mountains, its highlands and in part of the Třeboňská basin {--} in the territory demarked by tourist map {\clqq}Novohradské Mountains``, from edition Club of czech tourists, in ratio scale 1:50 000. Particular roads are described in text and in general tables, whereby is possible easy reproach the character of mentioned tourist roads. Methodology of work, which was taken over from D. Bobrová (2002) and description of particular tourist roads, is a substantial part of graduation theses. Introductory chapters specify the respective area from physical-geographic and social-geographic point of view. The appendix is formed by gazetteer, which processed D. Bobrová (2002) and by graphic part, formed by photographies.

The sense of diploma work is to introduce the huge public with tha base of tourism in unglacial mountains. As an instrument it uses multimedia textbook. It helps to orientate in problem of choosing suitable equipment,its uses,keeping and it can bring near the newest trend in this area. It contains instruction for adoption basic practice and ways of moving in alpine world. To this transaction there is no need to use any special belaying pracitce.It shows how to orient in terrain with navigation assets, how to check off the risk of injuries-with the sudden weather reversion. And how to cope with first aid.

This graduation theses describe outdoor activities in the area of Rožmberk and Vyšší Brod and their influence upon development of regional tourism. This work values an offer and an level of outdoor activities and of accompanying services in the area. This work shows significance of these activities for development of regional tourism. This work gives notice of offer of services and of visit rate.

The diploma thesis deals with legal regime of practicing tourism and sports in specially protected areas of the Czech Republic. Specially protected areas are areas with stricter protection regime of nature on specific accurately assessed flat territory. The thesis is composed of five chapters dealing with mutual relationship between sports and environmental protection, general definition of law of specially protected areas of the Czech Republic with a focus on protection tools and sports and tourism activities. Last two chapters are devoted to the pursuit of climbing in the Protected Landscape Area Jizerské hory and the National Park České Švýcarsko. The aim of the thesis is to summarize and to assess the existing legal regulation and to identify of problematic issues. Powered by TCPDF (www.tcpdf.org)

Title: Safety measures for hiking and cycling Objectives: The objective of this work is consistent and understandable description of the safety measures for hiking and cycling. Methods: The diploma thesis in the theoretical style is focused on searching for available sources and the research upon them, comparing of the sources and description of hiking and cycling, and listing the safety measures as well. Results: It was found that in selected works of Czech and foreign authors is sufficiently elaborated safety theme for tourism. The work describes hiking in adverse conditions behavior in nature and the recommended procedure for emergency situations. In works devoted to cycling is also carefully prepared technique bike riding, bike repair and care of him and recommendations for cycling gear. Furthermore, it was found that the cyclist applies rules to be respected, because the work contains a description of the rules and instructions on how to behave on the road and traffic. In work is also included historical development of both types of tourism, as well as the division between tourism and the inclusion of sport and physical activity universally. Keywords: tourism, tourist, cycling, routes, tourist signs, first aid

The main objective of the thesis was to find out current situation in tourism in two towns in Klatovy district and to compare these results with the potential of a place for tourism. Specifically, the towns were Strážov and Švihov, which are similar in population. The theoretical part contains the facts from literature related to tourism, rural area and rural tourism. In the research part both towns are characterized and these characteristics are supplemented with photos. The results of the survey for visitors and the results of the local inhabitants survey, as well as the interviews with the mayors are evaluated.

Práce je rozdělena do dvou navazujících částí. V první teoretické části jsou shrnuty základy, na kterých jsou marketing a marketingová strategie v cestovním ruchu vystavěny. V následující analytické části se pak teorie stala základem praktické analýzy marketingové strategie hotelu andel`s Prague. Jednotlivé kapitoly jsou věnovány situační analýze, segmentaci poptávky, marketingovému mixu cestovního ruchu a doplňujícími návrhy.