Youtube has been published for six years, and we can find that the network traffic of online videos grows explosively during these years. User generated online video (UGOV) has begun more and more popular. It brought fame to a lot of ordinary but talented people. It's also a new strategy of marketing, and has many successful examples. The fascination of UGOV has blown across the world. What can we do to apply the power of UGOV? Reviewing related researches, there has almost no research has been done in the domestic. This research uses action research to be the research method. Try to find what kind of the videos can be a famous one in practice. The research results will investigate in three parts, "content", "communication" and "creation" of the videos. On the part of content, It must be viewed smoothly, have the fresh and new lure and ignite the resonance in thought. Maintain the subjectivity of the core idea, let audiences watch on to finish without letup and they can figure out what are you talking about. On the part of communication, we should find a fountainhead to spread out your film, promote a carnival for the audiences and operate a long-term schedule of making film. Finally, On the part of creation, We should conquer the anxiety of creation, find your own creation pattern and confirm the worth of your own creation. After developing the creation pattern and ascertain the core value of your creation. We get into recognizing self. We know what kind of the creation we want to do. That will let us feel joyful during the creation process, so that we can pitch into the world of creation.