Guided by Uses and Gratifications Theory, this study investigated the relationship between Chinese college students' use of social media and their social activism. Data collected from a goup-administered survey of 309 undergraduate students at a large university in eastern China was used to answer four research questions. The results indicated that Chinese college students who used social media for information seeking were likely to participate in individual social activism. Besides, students who used social media for self-status seeking and information seeking were likely to participate in collective social activism. No significant correlation between entertainment motivation and social activism were found. Neither can socializing motivation predict Chinese college students' social activism. In addition, gender had an impact on individual social activism and frequency of social media use could affect both individual and collective social activism.

Within two months of its emergence, the BP Gulf Oil spill had become the worst environmental disaster in United States history. However, for those studying public relations the oil spill brought more than ecological disaster, by providing a case study of crisis communication. Although there were a number of crisis responses from BP throughout the course of the oil spill, the primary crisis response crafted by BP was an image restoration campaign which premiered in early June 2010. This campaign, though it exhibits qualities of a standard crisis response, was wildly unpopular with the United States Government and citizenry. This rhetorical analysis attempts to uncover the reasons behind the campaign's failure through an application of the genre model of criticism. By defining the crisis communication genre and applying it to the artifact, the current study uncovers the reasons behind the failure of the campaign. Through this discussion, this analysis identifies that BP did not address all necessary exigencies, nor did it consider the influence a rhetor can have on a message. An explanation for the failure of BP' s campaign provided a plethora of implications to the fields of public . relations and rhetorical criticism, while beginning a discussion to help define the crisis communication genre.

The explosion of the Deepwater Horizon oil platform on April 20, 2010 resulted in the second largest oil spill in history. In this study, the distribution and chemical composition of hydrocarbons within a 45 km radius of the blowout was investigated. A complete set of hydrocarbon data were acquired from the National Oceanic and Atmospheric Administration (NOAA) and from BP, including data from 16 research missions collected over eight weeks. The distribution of hydrocarbons was found to be more dispersed over a wider area in subsurface waters than previously predicted or reported. Several hydrocarbon plumes were identified including a near-surface plume (0.5 to 50 m), two small mid-depth plume (240 to 290 m and 850 to 880 m), and a large deepwater plume approximately 1,050 to 1,300 m below surface. Water soluble compounds were preferentially extracted from the rising oil in deepwater, and were found at potentially toxic levels both in and outside of areas previously reported to contain the majority of hydrocarbons. Data collected from different research missions were measured for a wide variety of chemical compounds, but not every sample was analyzed for the same chemical compounds. To overcome the challenge of variability in sample data, a non-parametric method of evaluating the percentage of detectable results, was used for all data analysis in addition to evaluation of total sample concentrations. The two analysis techniques yielded similar results. This approach may be useful in other studies in which samples are measured for varying number of compounds and have varying detection limits. The distribution and toxicity of hydrocarbons in sediments between August and October, 2010 was also investigated and was found to be fairly localized.