This master thesis was done at Uppsala Clinical Research Center (UCR). UCR have recently developed the technical platform QReg 5 for managing quality registries. UCR have been in contact with several international organizations interested in collaborating with UCR because of their expertise within quality registries as well as their technical competence. UCR have a complicated owner structure as well as organizational structure, as they are owned by Uppsala University and Uppsala County Council. The purpose of this master thesis was to present how QReg 5 could be commercialized under UCR's preconditions. In order for the internationalization plans to be successful, it was shown that the shared ownership of UCR needs to become clearer. By taking advantage of the possibilities with the new development section at UCR, the management of the contacts will be more efficient. Potential competitors for UCR are registry centers that have created their own technical solutions, large software companies, Life Science related organizations (e.g. hospitals), the organizations that UCR license QReg 5 to, as well as software companies creating electronic medical records. The most interesting customer segment for UCR are organizations with technical competences, which are placed in countries were quality registries are not yet in use.