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1	Att göra bildkonst av teater : En semiotisk analys av Uppsala stadsteaters visuella retorik under 2018. / Making theater into visual art : A semiotic analasys of the visual rhetoric of Uppsala city theater during 2018. Norman, Amandreas January 2021 (has links) The purpose of this essay is to examine nine posters from 2018 made by the Uppsala City Theater to determine how the posters communicate with the beholder. The questions asked are: How does each poster work to persuade its beholder that the play it refers to is of interest to the beholder? What strategies are used? And how do the posters correlate to each other? Are there any common or reoccurring themes? The theoretical framework consists of previous research about both movie and theater posters, semiotics, aesthetics and visual communication. A semiotic analysis shows that the posters favor the plays’ aesthetics over information about the production and that the Uppsala City Theater’s visual marketing is adhering to their brand, leading to the posters having a coherent style. Differences between how movie posters and theater posters are designed and the use of nudity in theater marketing are also discussed. Semiotics theater aesthetics Uppsala city theater arts marketing visual communication Semiotik teater estetik Uppsala stadsteater visuell kommunikation visuell retorik Art History Konstvetenskap