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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Tweet trick: A uses and gratifications perspective on why fans follow football players on Twitter

Hung, Chien-Yu 19 July 2012 (has links)
Why football fans follow football players on Twitter? This study base on Hyperpersonal( Walther , 1996 ) and Use and Gratifications theory to find out that why football fans want to follow football players on Twitter, how they follower football players on Twitter, include how often and which Twitter function they used. Also the research want to know that after following, how much gratifications do football fans get. In this paper, the survey has been completed online by 492 football fans. 275 of them have followed football players on Twitter. The research find out that football fans follow football player¡¦s Twitter may experience greater levels of intimacy, which higher than follow football players¡¦ new from news media. Besides, follow football players on Twitter could get more gratifications like instrumentalgratifications and entertaining gratifications those compare with follow football players¡¦ news from news media. And all of the gratifications have strong connection with information and topicalitymotive.

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