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A Qualitative Inquiry into Online Privacy and Information Sharing Concerns of Internet UsersMojarad Vishkaie, Seyedeh Elssa January 2016 (has links)
Information privacy concerns are one of the major causes behind a dramatic decline in the readiness of individuals to share their personal information on the Internet. The aim of this research is to explore the information privacy concerns from the users’ perspective. In the focal point of this qualitative study stands the kryast.se website. The healthcare promotion activities that this website carries out involve the sharing by its users of their personal information on the Internet. For this reason, this study takes recourse to the construct of Internet Users’ Information Privacy Concerns (IUIPC) developed by Malhotra, Kim and Agarwal (2004) as its interpretive framework. It was expected that by using both semi-structured interviews and non-participant observation among the users of the above mentioned website, the concerns of its users can be identified through the interpretative lens of the analytical framework that Malhotra et al. (2004) proposed for privacy concerns of Internet Users. The results of this study indicate that the selected conceptual lens has sufficiently accounted for the concerns that website users may have when sharing their personal information on the Internet, while indicating that internet users tend to be reluctant in sharing their sensitive information.
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Privacy in the context of Smart Home Environments : Based upon a survey of expertsArias, Jahaivis M. January 2014 (has links)
Smart environments, particularly smart homes have become an increasingly popular topic for research and real world implementations. Despite the popularity of this topic, there is a lack of tools to enable inhabitants of smart environments to perceive which kind of data smart devices generate and to make inhabitants aware of who is accessing their personal information and the purpose for accessing this information. These issues have caused privacy concerns among inhabitants of smart environments – who would like to ensure their personal information is only utilized for their benefits, rather than being used for malicious purposes. Therefore, smart home environments motivate the need for privacy awareness tools to help inhabitants to better understand the privacy implications when their personal information is misused. To address this problem, this thesis suggests guidelines for the design of privacy awareness tools. A literature review evaluated instruments to conduct research about privacy concerns. The Internet Users’ Information Privacy Concerns (IUIPC) framework from Malhotra, Kim, and Agarwal was selected for the empirical part of this thesis project because it is one of the most reliable models developed to measure privacy concerns at the individual level. Quantitative data was gathered through a survey based on this framework. Data collected from 30 experts in the field of study was analyzed using linear regression analysis techniques and principal component analysis. These survey results lead to a set of guidelines that could guide designers and service providers as to what aspects of privacy concerns they should consider and what they should concentrate on when designing privacy awareness tools for ubiquitous computing systems, such as a smart home. / Intelligenta omgivningar och framförallt smarta hem har kommit att bli ett popular forskning samt impementationsområde. Trots ämnets popularitet är det en brist på verktyg som låter personer i dessa intelligenta omgivningar att förstå vilken typ av data som genereras av de smarta apparaterna, att de förstår vem som får tillgång till deras privatinformation och syftet till att informationen används. Dessa problem leder till påverkar användarintegriteten för personerna i de intelligenta omgivningarna. Personerna vill försäkra sig om att deras privatinformation används till deras fördel och inte missbrukas. Det finns ett behov av integretetsverktyg som kan hjälpa personerna att få en bättre förståelse över hur deras integritet påverkas när deras privatinformation missbrukas. Den här rapporten syftar till att behandla detta problem genom att ta fram riktlinjer baserade på användarnas oro kring deras integritet. En litteraturstudie genomfördes för att utvärderade metoder för att genomföra forskning på användarintegritet. Ramverket Internet Users’ Information Privacy Concerns (IUIPC) från Malhotra, Kim, och Agarwal valdes eftersom det var den en av de mest pålitliga modellen för att mäta den individuella oron kring integriteten hos användarna. Kvantitativ data samlades in genom ett formulär baserat på IUIPC ramverket. Datan samlades in under den empiriska fasen utav 30 experter inom forskningsområdet. Linjär regression och principalkomponentanalys användes för att analysera datan från undersökningen. Resultatet från undersökningen diskuterades med målet att tillhandahålla riktlinjer till utvecklare och tjänsteleverantörer, om vilka integritets aspecter vilket bör övervägas samt focusera på vid utveckling av integretetsverktyg för ubika datasystem.
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