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The Research on e-coupon usageLo, Hung-Wei 05 June 2002 (has links)
The purpose of this thesis is which use the Consumer Strategic Procedure of EKB model to study the behavior of using e-coupon and the factor that influence it, to enable the firm to be aware of the need form consumer, and improve the application of e-coupon. Thus the main purpose of this study is to discuss and analyze the effect of ¡§demographic variables¡¨ and ¡§lifestyle¡¨ on ¡¨motivation¡¨, ¡§information search behavior¡¨, ¡§choice evaluation criteria¡¨, and ¡§usage and result¡¨ respectively ¡V the characters and differences.
Cooperating with the professional web which gathers e-coupon, this research targeted toward people who have used e-coupons by the internet questionnaire. A total of 507 valid questionnaires have been collected. It used statistical analysis methods such as Factor analysis, Cluster analysis, ANOVA and Chi-square method, to analyze the original data. The finding of this research is following:
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Reasoned Action Versus Planned Behavior In Bus UseJoshi, Puspa Man 29 January 2003 (has links)
No description available.
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數位媒體與國小學童價值觀之相關性研究-以大臺北地區國小三年級學童為例 / Digital Media and Children’s Values---taking the 3rd grade elementary school students in Taipei metropolitan as an example戴麗美 Unknown Date (has links)
本研究旨在探討數位媒體與大臺北地區國民小學三年級學童價值觀之關聯性。主要研究目的為:
一、瞭解大臺北地區國小學童網路使用行為與網路安全素養現況。
二、分析背景變項、網路使用行為與網路安全素養及兒童價值觀間的相關性。
三、根據文獻探討及次級資料分析方法所得之研究結論提出建議,期能作為提供數位媒體產業者不同的省思空間,教育主管機關及後續研究者不同的關注議題。
本研究以大臺北地區國小三年級學生共339位為研究樣本,採次級資料分析的方式,將所得資料以平均數、t檢定、單因子變異數、卡方檢定、迴歸分析等方法進行統計分析,研究結果發現:
一、 居住縣市與家裡不用網路的原因以及是否知道實施電腦分級制度有顯著差異,基隆市與臺北縣學生家裡皆有沒錢買電腦的情形且不會用網路的情形較臺北市為高,城鄉仍存有數位落差。
二、 母親職業與每週電腦網路使用情形有差異,職業為商業及專門職業的母親通常比職業為農及其他的母親較會控制兒童每週網路使用天數以免學童沉迷網路影響功課。
三、 父親的學歷與對學童的上網地點有顯著差異,父親學歷為高中職以下的學童,大多透過學校提供的網路設備及連線上網,父親學歷為大專(學)及碩士者,較能在家使用網路設備,而父親學歷為博士的學童,較常在學校及家中以外的地方上網,顯示父親學歷較高的學童零用錢較寬裕,可以在網咖上網,也較會利用圖書館設施以及更有機會在父母親的辦公室等其他地方上網。
四、 居住縣市、每週使用網路天數對陌生人之防範有顯著差異,臺北市的學童較會防範網路上認識的陌生人以及不易洩露個人基本資料;而每週使用網路天數得分較高的學童,則越懂得防範陌生人。
五、 性別、父親學歷與網路使用安全規範有顯著差異,女生較會注意網路安全規範,父母亦較會監督女生的上網行為;而父親學歷國中以下的學童對網路使用規範較父親學歷為高中職的學童優,顯示父親學歷較低的兒童以在學校上網機會為多,亦較能遵守學校網路使用規定及依照自己的年齡瀏覽適合的網頁。
六、 宗教信仰、父親學歷則會影響父母是否會在家中設定電腦分級制度,家庭有宗教信仰的父母較家庭無宗教信仰的父母會注意學童的上網安全並且作網路分級設定;而父親學歷越高越會在家中設定網路分級,但學童似乎因而選擇不在家中上網,而在網咖等其他地方上網,頗值得注意。
七、 性別、父親學歷對人際價值有顯著差異,顯示女生較男生、父親學歷為國中以下的學童較父親學歷為高中職的學童得分為優,越注重人際關係和團體歸屬感。
八、 性別對情感價值有顯著差異,顯示女生較男生重視親情與友情。
十、 性別對宗教價值有顯著差異,顯示女生對於宗教的規範與期許較男生認知為優。
十一、性別與生理價值有顯著相關。顯示女生對於健康、外貌與體態的重視程度較男生為高。
最後根據研究結果對於教育工作者、數位媒體產業與後續研究提供建議。 / This thesis is to discuss whether children’s usage of digital media is related to their values. The research purpose includes:
1. To understand children’s Internet safety literacy and using behaviors in Taipei metropolitan;
2. To analyze the relationship between children’s values and related background valuables, internet using behavior, as well as their internet safety literacy;
3. To provide suggestions to digital industrials, educators, and researchers for exploring the impact of digital media upon children’s growth and development.
Based on data analysis for a questionnaire survey with 339 respondents. The findings are listed as the following:
1. There is digital divide between children living in Taipei City, Taipei County, and Keelung City. Children living in Taipei County and Keelung City can neither afford to have a computer at home nor use internet;
2. According to t-test, the difference of mother’s occupation would affect children’s internet using frequency;
3. The difference of father’s education level would affect children’s internet using position;
4. Children’s internet safety literacy in Taipei city performs better than those living in Keelung City and Taipei County;
5. Female children’s internet safety literacy performs better than male ones;
6. Children raised in a religious family, their internet safety literacy performs better than those who raised in a non-religious family;
7. The higher for father’s education level, the more he sets internet rating rules at home;
8. Female children value interpersonal relationship and group association then male ones; children’s fathers with middle school degree, they values interpersonal relationship and group association than those who with high school degree;
9. Female children value family relationship and friendship;
10. Female children value religious regulation and expectation than male ones;
11. Female children value healthiness, appearance, as well body shape than male ones.
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