ABSTRACT Taiwan privatized the industry of celluar phone in 1998. The number of cellular phones has increased promply ever since. The cellphone density in Taiwan is ranked number one in the world in 2003. As competition increases, telecommunications companies are eager to attract new users by the value-added services like short messages and web-browsing. In the early phase of mobile development in Taiwan, journalists were the main category of heavy users. In the past two years, more creative services with strong promotions have been lauched by telcos, notably the value-added services. This study surveys how journalists in Kaohsiung, a municipal city in southern Taiwan, adopts these new mobile services and functions in improving news coverage, and whether these functions serve as useful assistant tool in reporting. Disseminated to all kins of media reporters in Kaohsiung, this survey finds that more than 50 per cent of sample journalists use value-added services, notably the short message function. Less than 20 per cent of participants use other functions, such as personal information management (PIM), web-browsing through cell phone, image transmission and ¡¥living database¡¦. It suggests that there is potential for further promotion of using the value-added services by phone. A factor analysis suggests that there are eight factors affecting journalists¡¦ technology adoption: time efficiency, dependence, a sense of safety, cost of bearing, function and cellphone brand, interference to work, and helpness to work. A further correlation analysis suggests that the previous six factors are positively correlated with the journalistic covering and editing benefit. Still, this study also suggests that some respondents do not use the value-added servives simply because they feel that basic voice mail function suffices in their work. But 90 per cent of them show strong intention to use it if mobile phone companies lowers prices and adds user-friendly functions. Among them, 40~50-percent are willing to use firstly the function of web-browsing as they see it the most useful in news coverage. Key words: mobile value-added service, news production, technology adoption, journalists, Kaohsiung

The project¡§M-Taiwan¡¨which is now developed in a 5 year - 500 billion NT public construction plan, is a WiMAX based policy of national information and communication development. The research, basing on well-constructed PWLAN in the future, discusses the possibility of ¡§real time news transmission¡§, which put into place by the alternative way of SNG date transmission, the wireless network transmission, and evaluates the plan according to finance modules. The research is founded on documents collecting, interviews with experts, finance module evaluation. The research presents a business mode providing in time news transmission service by wireless network, and names it as WNG (Wireless News Gathering). The goal is to provide the same transmission quality as current SNG, but lower cost and simple process. The plan is to operate a company, offering rental or sales of WNG cars, for replacing the SNG car. And the company applies WVPN from WISP in order to supply transmission service of voice & image and guarantees the security. The first target market is for public media. For common people use is the second. The company is positioned as a wireless network based industry, offering in time data connection. The finance evaluation appears that, under discount rate 3.95%, the project will gain a net present value of 65,463,081 during 7 years operation in a common market. The Internal rate of return is 73%, which is much higher than 18%, the remuneration rate of common new creation industries. The innovative project is with high profit and fast cost recovery. Followed by sensitivity analysis, we know that the project is affected the most by sales income and operation cost, and is affected the least by capital expense. Thus, in order to avoid the price competitions after the competitors come into the industry, at the beginning the company may increase the investment of capital, to raise the barrier of the induction, and to defer the competition. Increasing the sales volume and lowering the risk of cost variation is the key point for industry survival. The company shall be aggressive in marketing or exploring the applying in all aspects in order to improve sales volume, and shall have good internal control to down cost and then promote profit. We find that the wireless network is full of possibilities and imagination as the M-Taiwan project indicated. The appliance service is wide of the range. The research is only one of the applicable models. Following researches may be going toward to killing class appliance and the industries across integration services.

Abstract 2,004 in June get up erupt one after another PROCOMP and so on the land mine stock, has brought the enormous impact to Taiwan's stock market, after these land mine stocks erupt one after another, stimulated the controlling organization to strengthen the management to go on the market the cabinet company's determination, planned many reforms plans and revises many laws, from aggravated illegal criminal and accountant the responsibility, the increase information transparency and realization company internal control aspect and so on execution reduces the possibility which the similar case occurred. Economics Value Added (EVA) is the use Residual Income the idea develops one financial achievements weight target, is different with generally recognizes accountant the principle by creditor's angle establishment finance report form, EVA is looks at the company by the shareholder value viewpoint the management achievement. This research by the economical attachment value inspection document company's transport business condition, examines EVA whether can utilize forecast to the enterprise finance crisis, and one of take documents PROCOMP as the example, carries on the financial ratio analysis, so as to the comparison finance ratio analysis and EVA use in effect of the enterprise finance crisis forecast. Conclusion of the this research as follows: First, by the case study result, the EVA appraisal method may take early warning signal the document corporate finance crisis. Second, the earnings compares by EVA and accountant, EVA can comparatively early respond the company manages the bad question, that is its financial crisis forewarns the effect to compare accountant the earnings to be good. Third, by sole or the sole category finance ratio appraisal document company whole management achievements is insufficient, and is easy to cause to sentence by mistake is appraised the company the real transport business condition.

Abstract This study explores the feasibility of applying mobile phone¡¦s value-added services in attracting adolenscents¡¦ participation in local festival. In recent years, Taiwan¡¦s local governments have been considering how to effectively enhance cultural identities and promote cultural tourism through conducting various kinds of festivals. Against this backdrop, the introduction of using mobile phone for festival marketing is seriously considered. Although adolescents are the group most in need of cultivation of local culture, previous marketing effort proved to be fruitless. Traditional festivals continue attracting visitors from the so-called cultural tourists ¡V those already with cultural knowledge of the tourist site (known as tourist gaze). Usually it was in the ccasion of family tour that adolescents would participate in festivals. Therefore, it has been an issue regarding how to attract adolescents in attending festivals. While adolescents are characterised by the nature of social grouping, plus high flexibility of adopting new technologies, the auther is most interested in how to use mobile phones as a effective means for attracting them to festival places. By conducting a survey of 738 valid samples, generally aged 14-16, from Kaohsiung¡¦s public high schools, the author uses factor analysis to sort out perceiveably the most favorable marketing tools. Short message service (SMS) stands out as the first choice. They also favour value-added services that adds with local culture taste. Particularly they would welcome value-added services that can incorporate role models, favourite products, and group activities into festival marketing. Using adolescents¡¦ familiar jargons will touch their heart as well. This study would contribute to the understanding of Kaohsiung¡¦s adolescents in adopting and using information and communications technologies (ICTs) in general, and whether they would accept mobile marketing for promoting festivals in particular. Hopefully by using this findings as an clue or a guide, local governments and telecommunications operators can design a better-planned and effective festival marketing arrangement which can further help constructs adolescents¡¦ local cultural identity. Keywords: mobile phone, value-added services, festival, marketing, short message, service (SMS)

Economics Value Added has two major characteristics that differ from the traditional accounting measure. First, the process of counting EVA includes the cost of equity. Second, it corrects distortion of Generally Accepted Accounting Principles¡]GAAP¡^by equity equivalent reserves. The purpose of this study is to test the relationship between performance measure EVA and stock return. Furthermore, we investigate if conbining these two parts provides additional information. In addition, the difference between literature and the study is that we use not only OLS regression model but also Panel Data Model. We choose a more suitable model to analyze our sample data. Our main finding is as follows¡G 1. Since sample data involve cross-section and time-series data. The result of test is that the Fixed Effect Model of Panel Data Model is more suitable for sample data. 2. Base on the Fixed Effect Model, the relationship between EVA and stock return is positive. 3. Considering the cost of equity and equity equivalent reserves increases the R-square respectively by 2.408% and 1.915%. It doesn¡¦t increase much power to explain stock return apparently. However, by F test, we find these two independent variables are obviously explainable. In a word, base on the Fixed Effect Model, there is relationship between EVA and stock return. Moreover, the joining of the variables of the cost of equity and equity equivalent reserves can explain contemporaneous stock return a little more.

With the rapid growth of cellur phone users in Taiwan,the voice service market is going to mature.The 2.5G and 3G become the main stream.The license of 3G has released in last year.Therefore,mobile value-added services are more and more important for telecommunication service oprators.The study combines the TAM and task-technology fit theory to analyze the adoption of mobile value-added services.

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In this study, for elimination the bias of accounting traditional policy resulted, I use economic value added (EVA) to analyze the performance of Taiwan semiconductor industry. Its findings are as follows: 1.Taiwan semiconductor industry's operating performance is vloatile, the standard deviation of EVA-Spread is more than 14% for years, inter-firm difference in performance is becoming increasingly, and less of 50% of companies is worth to invest. 2.The reason of EVA-Spread performance influence as WACC, mainly be influenced by bank interest rates and industry capital structure changes. And the factors affect ROIC, including the global demand for semiconductor and the real GDP growth rate of Taiwan, Hong Kong, Japan and Singapore, but not related with China¡¦s real GDP growth rate. 3.In Sub-industries, IC design industry is the best performance and steady, but there is obviously different in inter-firm; semiconductor equipment industry has the worst performance and negative EVA-Spread in recent 7-years. IC manufacturing without DRAM has nice performce in recent 5 years and more and more stable. In the orher hand, DRAM industry has performed poorly. That means that corporations have obvious effect on performance in various sub-industries. 4.Focus on the stability of sub-industries performance, the IC design industry has minimum volatility, secondary is lead-frame, photomask and IC packaging and testing industries. And the maximum volatility is DRAM industry and then is DRAM module and semiconductor equipment industry. On the growth, IC packaging and testing, wafer material, manufacturing without DRAM and substrate industries are steady growing industries. Although lead-frame industry is a kind of slow-growing industry, but its EVA-Spreads are minus. Other, flash module and photomask industries are declining industries. 5.Focus on the investing behavior and value creation capcity, when IC packaging and testing, substrate, wafer material and photomask industries increasing their capital, would be helpful to increase EVA-Spread; and it would not be helpful on semiconductor equipment, flash module and IC design industries. 6.It is related with the sub-industries of IC design, substrate, packaging and testing, wafer material, discrete devices, DRAM and flash industries, and IC manufacturing industry without DRAM. It implied that these 7 sub-industries affected by the semiconductor business. It is not related with the sub-industries of semiconductor equipment, DRAM module, lead-frame, photomask and other industries, and the IC manufacturing without DRAM. It implied that these 5 Sub-industries deeply affected by other factors.

Economic Value Added ¡]EVA¡^to be a business performace indicator popularly. It surveys business¡¦ ability of value creation through tranditional accounting net income and capital opportunity cost. In this study, I focus on IC Design industries¡¦ performance by EVA and use ten years data to examine it. The study purposes as below, A. Does Taiwan IC Design Industry owns ability of value creation for share owners ? B. Find out the factors of Taiwan IC Design Industry¡¦s performance. C. Comment on Taiwan IC Design Industry¡¦s performance in various sub-industries D. Does Taiwan IC Design Industry exist variation in various sub-industries ? E. Find out which sub-industry owns the best efficiency and the lowest volatility in the meanwhile. F. Find out the factors of Taiwan IC Design Industry¡¦s ability of value creation. The study finding as below, A. The standard deviation and quartile deviation of Taiwan IC Design Industry are uniformity and it is implying that the normal distribution and probability distribution are similar. B. About 80% of EVA-Spread of Taiwan IC Design companies are positive, it implies that the ability of value creation of Taiwan IC Design Industry is very well. C. According to evidence-based data, the WACC of Taiwan IC Design Industry is influenced by the cost of equity capital. D. The ROIC of Taiwan IC Design Industry is influenced by Taiwan Semi-conductor Inductry¡¦s ROIC and the real GDP growth rate of Hongkong, China and South Korea. E. The capital turnover of Taiwan IC Design Industry does not link with the ROIC of Taiwan IC Design Industry. F. According to evidence-based data, the variation is exist between Taiwan IC Design Sub-industries. G. The result of regression analysis that past years Invested Capital Growth Rate of sub-industries to be independent variable and EVA-Spreads to be dependent variable implys that the EVA-Spread of Taiwan IC Design Industry is not effected by Invested Capital Growth Rate, then we know that Invested Capital is not the main factor of value creation of Taiwan IC Design Industry. H. The Capital Turnover Rate and the Return Rate of EBIT is the main factors of ROIC, they effected the sub-industries by different levels.

In 2010, the L.A. Times newspaper used the test results of Los Angeles County elementary students to assess and rank the elementary teachers. They then published the results on their website. Publicly ranking teachers in this manner has important implications on the careers of the teachers being ranked. It is, therefore, important that any model claiming to rank teachers be as accurate as possible. It seems plausible that a teacher's ability to help a student depends upon that student's prior academic ability. Some teachers might be better at teaching gifted students while others might be better at teaching remedial students. The L.A. Times did not account for this in their model. This paper looks at the results of allowing teacher effect to vary with prior student ability and how that interaction affects the relative rankings of the individual teachers. To assess this, the same Value-Added model the L.A. Times used is employed, with the exception that teacher effect is allowed to vary with the prior abilities of the students. New teacher ranks are then calculated and compared with the ranks calculated by the L.A. Times. The results of this analysis show a relatively small number of rank changes between the two models. In general, allowing teacher effect to vary results in a 5% to 12% change in the rankings of both the Math and Reading teachers relative to the L.A Times model. Other research on the same data has resulted in a 20% to 55% change in the rankings of the Math teachers and a 40% to 65% change in the rankings of the Reading teachers relative to the L.A. Times model. Although ranking teachers is a popular idea for determining the distribution of funding, the model shown in this paper as well as the other models reviewed, illustrate that a change in the model results in a change in the rankings of the teachers. A model that allows teacher effect to vary with prior student ability results in a better model fit than a model that does not. Whether or not this is a good thing is hard to say. Two examples are provided in this paper. One shows a teacher whose rank appears to be artificially inflated by this model and the other shows a teacher whose rank appears to be artificially lowered by this method. Although the fit of the model proposed by this paper is better than the model used by the L.A. Times, it does not result in radical changes in the rankings of the teachers. Rather, it seems that teacher rankings are sensitive to the particular model used and there are countless numbers of valid models. For this reason it is not wise to release such sensitive information to the public. It is probably true that the weak teachers are ranked relatively low in this analysis and that the truly good teachers are ranked relatively high. However, these rankings should only be used as one part of a larger metric to rank teachers and too much weight should not be placed on them for the purposes of rewarding or penalizing teachers due to the sensitivity of the model specification. / text