Submitted by Setor de Tratamento da Informa??o - BC/PUCRS (tede2@pucrs.br) on 2015-04-22T12:59:21Z No. of bitstreams: 1 467369 - Texto Completo.pdf: 3713968 bytes, checksum: f8d55d7e63cc45049ddcd335c6805d0c (MD5) / Made available in DSpace on 2015-04-22T12:59:21Z (GMT). No. of bitstreams: 1 467369 - Texto Completo.pdf: 3713968 bytes, checksum: f8d55d7e63cc45049ddcd335c6805d0c (MD5) Previous issue date: 2015-03-27 / Conselho Nacional de Pesquisa e Desenvolvimento Cient?fico e Tecnol?gico - CNPq / This research aims to identify another respective regarding the sertanejo figure in the magazine called O Cruzeiro (1946-1951) through Pierre Verger?s photo reports. We intend to analyze Verger?s angle in the pages of O Cruzeiro, whose works compound the moment of formation of this journal?s new visual identity, also analyzing different connected visual languages as well as considering mainstream ideas at that time in a vast context. It hasn?t been given importance to his participation in this magazine, what makes it significant to be recovered by us: the historical dimension of his work in the Brazilian photojournalism formation. The Brazilian photojournalism formation has been seen as a formulator of speeches concerning our culture, being able to attribute meanings to the construction of Northeast identity and its population. This study was made of qualitative analysis of photo reports, where we tried to understand how the construction of different viewpoints on sertanejo?s representation was done in the magazine O Cruzeiro. We believe that Verger has given other prospect at this "national stereotype", composing unusual imagery narratives in the context of visual culture proposed by the journal, along with differing in relation to the recurrence of other stigmatizing discourses, although he?s also contributed to the association between the categories "Northeast "and" past ". / A presente pesquisa tem como objetivo identificar por meio das fotorreportagens de Pierre Verger um outro olhar acerca da figura do sertanejo na revista O Cruzeiro (1946-1951). Pretendemos analisar o olhar de Verger nas p?ginas de O Cruzeiro, buscando inseri-lo no momento de forma??o da nova identidade visual do peri?dico, analisando as diferentes linguagens visuais em di?logo, bem como as ideias em circula??o no contexto mais amplo. Ainda n?o se deu devida import?ncia a sua interven??o junto ? revista, fazendo-se necess?rio recuperarmos a dimens?o hist?rica desta trajet?ria t?o importante na forma??o do fotojornalismo brasileiro, sendo este ?ltimo visto como formulador de discursos sobre nossa cultura, capaz de atribuir sentidos ? constru??o da regi?o Nordeste e, por conseguinte, a sua popula??o. Por meio de uma an?lise qualitativa de fotorreportagens, procuramos compreender como se deu a composi??o dos diferentes olhares acerca da representa??o do sertanejo na revista O Cruzeiro. Acreditamos que Verger comp?s um outro olhar sobre este ?tipo nacional?, tecendo narrativas imag?ticas n?o usuais no contexto da cultura visual proposta pelo peri?dico, diferenciando-se em rela??o ? recorr?ncia de outros discursos estigmatizantes, embora tamb?m contribuindo para a associa??o entre as categorias ?Nordeste? e ?passado?.