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Vývoj cen bytů v Opavě / Price Development of Apartments in OpavaOlbrechtová, Zuzana January 2020 (has links)
This master’s thesis focuses on the price development of apartments in the central part of the city Opava. The introductory part defines the methodology of the apartment appraisal and the basic terms used in this topic. Further on, the database used in this thesis to achieve stated objectives is specified and evaluated. The Data are based on a documented purchase price of apartments, existing market value appraisal and ascertained assessed value. The development of purchase prices, market value and assessed value are being researched in the city of Opava. Furthermore, the development of the above-mentioned prices and values is researched in particular cadastral areas in the central part of Opava. The impact of aspects relating to apartment, building and locality are being evaluated. In conclusion, results of the local research are compared with the Czech Republic and selected countries of the European Union.
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How Machine Learning Artificial Intelligence Improves Users’ Perceptions of Facebook Ads: A Model of Personalization, Advertising Value and Purchase IntentionChap, Chetra 23 May 2022 (has links)
No description available.
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Factores externos e internos en relación a la compra impulsiva en el comercio móvil / External and internal factors in relation to impulse buying in Mobile CommercePetrovich Olivera, Jair Giovanni, Villegas Puelles, Emil Rai 04 November 2021 (has links)
Actualmente, los smartphones se han vuelto parte de la vida cotidiana de las personas, ya que suelen utilizarse para trabajo, estudio, etc. De esta forma, las marcas al darse cuenta de esta tendencia crean sus páginas webs y aplicaciones propias, en las cuales el consumidor no necesita estar presente en la tienda, ya que en cuestión de segundos puede entrar a la web a través de su dispositivo y enterarse de lo que ofrece cada tienda virtual. Es por ello que el presente trabajo de investigación abarca el siguiente tema: Factores externos e internos en relación a la compra impulsiva en el comercio móvil. Para entender lo mencionado anteriormente, la investigación se basa en tres variables: calidad del sitio web, compra por impulso y compra de valor, las cuales tienen influencia significativa en la decisión de compra del consumidor. Para la metodología, se basó en una muestra de 400 personas que compran de manera impulsiva en un dispositivo móvil. Además, el estudio pretende analizar la relación que existe entre las variables mencionadas anteriormente. Asimismo, para la escala de medición, se empleó un cuestionario en línea con la escala de Likert del 1 al 5, donde 1= Totalmente en desacuerdo y 5= Fuertemente de acuerdo. Finalmente, para el análisis estadístico correspondiente, se evaluará mediante ecuaciones estructurales con el software Smart PLS. / Currently, smartphones have become part of people's daily lives, since they are often used for work, study, etc. In this way, brands, realizing this trend, create their own web pages and applications, in which the consumer doesn't need to be present in the store, since in a matter of seconds they can enter the web through their device and find out what each virtual store offers. For this reason, this research work covers the following topic: External and internal factors in relation to impulse buying in mobile commerce. To understand the aforementioned, the research is based on three variables: website quality, impulse buying and value shopping, which have significant influence on the consumer's purchase decision. For the methodology, it was based on a sample of 400 people who buy impulsively on a mobile device and aims to analyze the relationship between the variables mentioned above. Likewise, for the measurement scale, an online questionnaire was used with the Likert scale from 1 to 5, where 1 = Totally disagree and 5 = Strongly agree. Finally, for the corresponding statistical analysis, it will be evaluated using structural equations with the Smart PLS software. / Trabajo de investigación
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