This paper addresses the design and comparison of indicators of traditional financial analysis and modern value indicators with a focus on business performance, and their subsequent application to a particular construction company. In the theoretical part there is characterized the construction company and its economic processes, next there are the concept of financial analysis defined and the proposed assessment indicators described, also procedure for calculating economic value added as a representative of modern value indicators is mentioned. In the practical part there are the proposed indicators being used to analyze the company INSTAV Hlinsko, a.s. and the results are evaluated at the end.

Unternehmen, die den organisierten Kapitalmarkt in Anspruch nehmen, steuern sich zunehmend und mehrheitlich nach den Methoden einer am Wert des Unternehmens ausgerichteten Unternehmensführung. Bei börsennotierten Unternehmen wurden bereits seit Mitte der 1990er Jahre empirische Untersuchungen zum Stand der Anwendung wertorientierter Unternehmensführungsmethoden durchgeführt. Für deutsche, mittelständische Unternehmen existieren diesbezüglich noch keine Untersuchungen. 2.000 mittels einer geschichteten Zufalls-stichprobe ausgewählte Unternehmen wurden mit Hilfe einer strukturierten schriftlichen Befragung danach untersucht, wie weit eine wertorientierte Denkhaltung und die verschiedenen Facetten der wertorientierten Unternehmensführung in mittelständischen Unternehmen verbreitet sind und was wesentliche Einflussfaktoren, die den Einsatz wertorientierter Methoden fördern bzw. hemmen darstellen. Auf der Basis von 307 auswertbaren Fragebögen (Rücklauf-quote 15,4 %) können wertvolle Ergebnisse zur Einstellung des Managements bzw. der Ei-gentümer zur wertorientierten Steuerung, zu eingesetzten Methoden und zur Verzahnung mit anderen Managementsystemen gewonnen werden. / Companies using the organized capital market are increasingly and dominantly controlled by management methods that focus on a company’s value. Already since the mid-1990s empirical studies have been conducted about the dispersion of value-based management methods in listed companies. But, there have been no such studies of German SMEs. In our study, 2,000 German small- and medium-sized companies randomly selected through a stratified sample are investigated by using a standardized written questionnaire to receive information about the dispersion of value-orientated attitudes, application of value-based management methods, and factors of influence supporting or hindering the diffusion of value-based management in German SMEs. Based on 307 usable questionnaires (response rate 15.4 %) valuable insights have been gained into the attitudes of managers and owners about value based management, applied methods, and interconnections with other management systems.

A crescente atuação da sociedade nos processos de discussão e de tomada de decisões relacionados com as políticas públicas incentiva a gestão pública no Brasil a buscar mecanismos para demonstrar eficiência e transparência na aplicação de recursos. Dentro da esfera pública, o setor de saúde é destaque em termos de alocação de recursos, por isso, apresenta acentuadas necessidades de planejamento, avaliação e prestação de contas das atividades desenvolvidas. Este trabalho adotou o modelo conceitual de mensuração do resultado econômico em entidades públicas e teve como objetivo principal calcular o valor econômico agregado à sociedade por Hospitais Universitários Públicos, segundo os preceitos da Gestão Baseada em Valor. Para consecução deste propósito, conduziu-se um estudo de caso no Hospital das Clínicas da FMRP-USP, avaliando seu desempenho econômico em um período de três anos. Para interpretação dos resultados utilizou-se a Análise por Envoltória de Dados que categorizou os epartamentos do hospital estudado em eficientes e ineficientes. Este estudo revelou que o valor econômico agregado à sociedade no longo prazo pela entidade é positivo. Essa medida de valor proposta indicou que a sociedade está obtendo um retorno superior ao custo de oportunidade do capital investido, ou seja, o hospital está construindo valor econômico e, conseqüentemente, contribuindo para o bem estar social. Adicionalmente, o estudo demonstrou que a teoria da Gestão Baseada em Valor pode ser adaptada como uma ferramenta para avaliação de desempenho de entidades públicas, adotando-se a perspectiva do cidadão como investidor. Finalmente, os gestores de hospitais universitários públicos podem aprimorar o processo de tomada de decisões utilizando o cálculo do valor econômico agregado à sociedade, porque foi constado que esta medida de valor econômico tem sensibilidade para identificar os direcionadores de valor econômico a serem enfatizados na gestão de curto e longo prazos. / The increasing performance of the society in the processes of discussion and taking decisions related to public politics stimulates public administration in Brazil to search for mechanisms to demonstrate efficiency and disclosure in resources application. Within public sphere, the health sector is prominence in terms of allocation of resources; therefore, it presents accented necessities of planning, evaluation and accounts rendering of the developed activities. This work has adopted the conceptual measurement model of economic result in public entities and it has had as main objective to calculate the economic value added to the society by Public University Hospitals, according to the precepts of Value Based Management. For achievement of this intention, a case study at ?Hospital das Clínicas da FMRP-USP? has been carried out, evaluating its economic performance in a period of three years. For interpretation of the results it has been used Data Envelopment Analysis that categorized the efficient and inefficient departments of the studied hospital. This study has shown that the economic value added to the society in the long term by the entity is positive. This proposed value measure has indicated that the society is getting a superior return at the opportunity costs of capital invested, or either, the hospital is constructing economic value and consequently contributing for the welfare state. Additionally, the study has demonstrated that the theory of Value Based Management can be adapted as a tool for performance evaluation of public entities, adopting the perspective of the citizen as a shareholder. Finally, the managers of public university hospitals are able to improve the taking decisions process using the economic value added to the society calculation because it has been consisted that this measure of economic value has sensitivity to identify which value drivers should be emphasized in short and long term management.