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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"varumräkesattityd ocho greenwashing"" "subject:"varumräkesattityd ocho greenwashingu""

1

GREENWASHING INOM FAST FASHION OCH DESS PÅVERKAN PÅ KONSUMENTERS KÖPINTENTION I SVERIGE : En kvantitativ studie

Fogde, Emma, Bahtitti, Marrah, Flodin, Samuel January 2024 (has links)
Greenwashing has a negative impact on the consumer's brand attitude where it often leads to a reduced purchase intention. In other words, there is a strong relationship between greenwashing and a reduced purchase intention. This study applies to all age groups with greater impact on individuals between 45-50 years.
Köpintention
Varumräkesattityd och Greenwashing
Social Sciences
Samhällsvetenskap

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