"Representation of nuclear energy in media in the period before and after the accident in Fukushima" This master's thesis examines media representation of nuclear energy within one year before and one year after the Fukushima Nuclear Disaster. The sample of news was selected from the print edition of the two main Czech dailies - MF Dnes and Právo. The method used in the thesis is content analysis. In the first part, some of the main theories of media studies (agenda setting, stereotypes, framing, and moral panic) and mechanisms which single news are constructed by (news values, access to news, primary defining, and gatekeeping) are introduced. In the second part, shift in both the focus of the media on the issue of nuclear energy and utilizing of the selected mechanisms of construction of the news is examined. In conclusion, the thesis identifies how the representation of the nuclear energy is constructed in the above said dailies over the period given before and after the Fukushima nuclear disaster.

GREGAR, M. Crafters as business customers. Diploma thesis. Brno: Mendel Univer-sity, 2018. The aim of the diploma thesis was to penetrate the segment of people who like the DIY construction, characterize it and subsequently suggest recommendations how to address this segment with the offer of products and services. Data was collected via online questionnaire survey (n = 305) and in-depth interviews (n = 30). Descriptive statistics and calculation of dependencies were employed. The final rec-ommendations were subsequently implemented in a case study.

The current demographical situation of the Czech Republic suggests that its population is rapidly aging. It is, therefore, imperative to improve the employment rate for citizens above the age of 50. For this diploma thesis, the goal is to identify the factors that influence Czech senior citizens while deciding at which age to retire, and to recommend additional solutions to improve the employment rate for Czech citizens above the age of 50. To determine these factors, the secondary data from the SHARE database of 2011, 2013, and 2015 were analyzed. Additionally, the results of the quantitative survey are supplemented with in-depth interviews focused on the motivations of Czech seniors for remaining in the labor market. Several of the most important factors identified include the following: work satisfaction, chronic diseases, household income per person, hours worked per week, depression rate, subjectively perceived health, physical demand of the job, and level of education. Several recommendations have been proposed for the state, regions, organizations, and individuals as a result of the analyses. In particular, changes have been proposed for the pension system, the central organization supporting seniors' health, the support of seniors' education, the application of phased retirement and the bridge jobs, the job position of the intergenerational mentor, the ergonomics of the workplace, the support of active lifestyle, and the establishment of clubs.

Křenek, D. Tax planning and changes of financing structures according BEPS. Diploma thesis. Brno: Mendel University, 2018. This doploma thesis deals with quantification of impact into companies tax bases, which are using tax planning related to intra group financing. Quantification is done before and after application BEPS rules. The thesis consists of two main parts. The first part contains a review of the literature, which defines mainly problematic of tax planning using intra group financing, basic tax structures, thin capitalisation rules, analysis of action plan number 4 BEPS and analysis of ATAD direction. The second part quantifies impacts into tax bases companies before and after implementation of ATAD.

The primary objective of the diploma thesis is a proposal of changes in compensa-tion system setting which would support motivation of employees working at a production company. The theoretical part of the thesis summarizes the most important findings on motivation theories, employee perks and wages. The practical part of the thesis focuses on evaluation of data based on a ques-tionnaire and information provided by personnel departments of production com-panies. Based on evaluation of strengths and weaknesses of individual compensa-tion systems, recommendations are proposed with respect to general usability in all production companies. Subsequently, these recommendations are practically applied on the production company of X.

Submitted master thesis summarizes current knowledge about biologically active sub-stances contained in soybeans (Glycine max L. Merrill). Mainly deals with problematics of isoflavones, mechanism of origin and effects on human healht. Then the theoretical part summarizes mainly modern instrumental technics using for determination of isofla-vones. The experimantal part is concentrated on identification of soy isoflavones gathered from eight varieties (Brunensis, Bohemians, Naya, Moravians, Silesia, Toutatis, Korus, Kofu) of soybeans cultivated in Czech Republic. For detection of free, conjugated and total isoflavones was used high performance liquid chromatography with mass spectro-meter (LC-MS/MS)

Wider relationships The plot is located south of the historic center of Brno in the city of Brno- Thorny. It is called the "New South Center" along with the land in the northern part behind Opuštěná Street and the eastern lands on which the Central Bus Station is located today The bell ringer. Significant buildings near the solved area is the area of the shopping gallery Vaňkovka s FAIT Gallery and Trinity Palace, then the Šlapanice Municipal Office and the aforementioned bus station. The land has not been built up for a long time due to the existence of floodplains, so it is not contaminated in any way. It is also related to the very long discussion about the relocation of the main train station, the location of which already was decided in 2018. The station should therefore be built by the river. Related to this is the development of the South centers, construction of mixed urban development with functions of housing, services, trade, office and rentable space. This action should expand the center by a busy "boulevard" connecting the visual axis of the railway station with the historical center of Brno. It would then be at the end of the boulevard main train station and integrated main bus station. The existence of the river is very important and the park, which enter this area and give it the unmistakable character of a city-wide importance. Definition and purpose of construction The aim of the work is to the given block urban structure (territorial study of the so - called South Quarter - Trnitá KAM Brno 2019) to design a multifunctional house. Students then choose the location of the object in the area or objects, establish and justify the construction program and process the work to the extent specified below. Proposal will be developed freely according to the regulations set out in the above-mentioned territorial study. Designed by me the building combines the functions of housing with spaces for services in the street parterre of the building. Urban concept The uniqueness of the whole area is direct contact with the historic center, the new main train station and the very close presence of the Svratka River, which is of direct contact in this area borders of my parcel. These facts bring important ideas to this situation and that urban traffic and recreation by the river. It is evident that the river does not have the potential in this area and only so it will have no analogues in Brno, precisely because of the expected high concentration of people traveling on the train, so thanks to the new inhabitants, which should be up to 10,000. The new waterfront would be used by both residents district, as well as people from the area, or visitors commuting by train. That's why I design the whole street parterre buildings as public. I am creating small spaces for a café with a possible use of the anteroom in front of the building itself to sit. The upper floors then serve purely as living areas. The embankment of the Svratka River separates the greenery and the adjoining cycle path to the already very popular track along whole river. Transport solutions The building is transported for cars from the west side of the river to the service two-way calmed communication. At the ends of the building is the entrance to the elevator for passengers cars leading to underground parking garages. Supply of commercial space on.

Title: Ageing of the population and selected aspects of the rationality of drug prescribing of statins in older age (II.) Author: Martina Pekařová Tutor: Assoc. Prof. Daniela Fialová, PharmDr, Ph.D. University: Charles University Faculty: Faculty of Pharmacy in Hradec Králové Department: Department of Social and Clinical Pharmacy INTRODUCTION: In the geriatric population, cardiovascular diseases based on atherosclerosis rank first place in morbidity and mortality. A positive effect on cardiovascular morbidity can generally reduce overall morbidity, polymorbidity, polypharmacotherapy, and prolong the quality of life of older patients. Statins are often underprescribedin the treatment of ATS heart disease in older age or are underdosed in both primary and secondary prevention. The main goals of the diploma thesis was to analyze the rationality of statin prescription in the Czech population of seniors, assessed in the EuroAgeism H2020 project in three different health care settings (acute, outpatient and community pharmacy settings of health care). The aim was to describe various aspects of rational / irrational statine therapy in patients older than 65 years (choice of drugs, drug combinations, dosing timing, indications according to the degree of CVS risk in seniors, and indications in the presence...

The work presents Romani women as one of the disadvantaged groups for whom, according to transnational organizations, lifelong learning should be an opportunity to improve employability and improve social position in society. Today's society is working to make primary, secondary and terciary education accessible to disadvantaged children and youth, and adult education should also be prepared for diverse groups of learners. Inclusive education should respect the specific needs of its target group. The diploma thesis, based on fifteen years of experience in the education of Roma women, available data and knowledge gained through quantitative and qualitative research, specifies the perceived educational needs and expectations of this specific disadvantaged group in relation to further education. The thesis describes the intersectionality with which Romani women cope in life, and which must be perceived as the background and cause of the barriers they face in accessing further education. The last chapter outlines appropriate methods of making further education accessible to adult Romani women. Findings captured at work can also be related to other groups on the margins of society and at risk in the labor market. Key words: Roma, women, lifelong learning, further education, education, inclusion in...

Title: Sporting immigrants and their effect on sport growth and popularity in a culture: A case study in Czech basketball Keywords: Sport migration, globalization, figurational theory, basketball Statement of the Problem: This study will examine the influence that immigrant athletes have on attendance and youth development in the Czech basketball league. This study is a descriptive, non- experimental, longitudinal case study in the genre of globalization in sport. This study examines the use of immigrant athletes to build non-primary sport popularity at the micro level (team, club, entity) and macro level (league, federation and nation). Purpose of the Study: This study is being undertaken to evaluate the practice of using immigrant athletes in the Czech basketball league as a cornerstone of the club business plan and sport growth. The long-term growth of the sport both to be consumed and to be partaken needs to be examined in light of the globalization which is taking place. Increasing knowledge of these trends in the Czech basketball league may provide insight into the effects of immigrant athletes on sport popularity in other receiving cultures. Research Questions: 1. What is the correlation between usage of immigrant athletes on a team in Czech basketball and fan attendance? 2. What is the...