在服務經濟的時代，人們為了提升生活品質越來越重視心靈需求而非過往所重視的物質需求。文化創意產業提供的原創性以及內容扮演越來越重要的角色，文化創意產業近年來在世界各國之經濟地位也漸趨重要；本篇論文提出一個透過網際網路提供台灣國立故宮博物院動態展覽的嶄新影音廣播服務--「故宮影音頻道」。故宮影音頻道意圖透過影音多媒體展示，更全方位且完整地呈現中華文物的精緻特質和內涵，以帶給瀏覽者更清晰具體的文物觀賞體驗，以及激發瀏覽者之創意靈感。 故宮影音頻道為了符合高標準的服務品質以及處理來自世界各地使用者的潛在高峰需求而特別設計負載平衡的機制。本篇論文更進一步地探討故宮影音頻道平台後端作業流程的技術挑戰以及展示提供線上影音廣播服務的具備彈性、靈活、分散特性的雲端平台。首先，我們在雲端平台上建立具有處理大量使用者的負載平衡機制的故宮影音頻道。接著我們讓故宮影音頻道上線進行實驗、收集資料及分析。根據實驗的結果，我們為了維持高標準的服務品質應用排隊理論設計了兩階段的服務系統，最後探討在不同電腦及網路環境下，如何利用該服務系統計算出符合服務品質的設定。 / The iPalace Video Channel is a video-based website and provide people around the world a brand new video-broadcasting service on the Internet which introduces relics in National Palace Museum in Taiwan. The iPalace Video Channel is designed to meet the high standard of service quality which users can watch videos without delay and be capable of coping with potential high peak demands from worldwide. In this paper, first, we establish the iPalace Video Channel and an elastic and reliable mechanism via load balancing that is capable of handling potential huge peak-demand of video services. Second, we conduct an experiment by sampling the video-based service in practice and evaluating the presented approach online. Third, from the finding of evaluation, we establish the two phase service system for delivering video services with high standard of service quality. Finally, we discuss the formal queuing model of video services from which the settings of the queuing system that satisfy acceptable service quality could be calculated under various computer and network environments