A investigação que se realizou centra-se na abordagem sociológica da vertente social e simbólica do consumo dos vinhos corrente e do Porto enquanto prática social quotidiana emergente em espaços semi-públicos portuenses. Procurou-se, então, perceber qual o seu lugar sociocultural no quadro geral dos consumos alcoólicos quotidianos dos indivíduos, bem como representações sociais prevalecentes, estratégias simbólicas e motivos sociais subjacentes, tendo em conta as diferenciações sociais. A pesquisa empírica decorreu no Solar do Vinho do Porto e nos Centros Históricos do Porto e de Vila Nova de Gaia, de onde foram seleccionadaos os estabelecimentos alvo com vista à concretização do plano de pesquisa.Todos eles foram submetidos a uma estratégia técnico-metodológica cruzada entre a aplicação de métodos intensivos e de métodos extensivos, dos quais destacamos, pela centralidade assumida nesta investigação, a observação directa, a aplicação de um inquérito por questionário e a realização de entrevistas. Com as técnicas e metodologias implementadas, pudemos avançar ainda para a apreensão contextualizada quer da simbólica comportamental inerente ao consumo destes vinhos quer de produções quotodianas específicas in loco. Contudo, um estudo desta natureza nunca se apresenta inequivocamente concluído, pelo que o terminámos apontando novas possibilidades de continuidade.

Submitted by Marcia Bacha (marcia.bacha@fgv.br) on 2011-09-22T18:40:37Z No. of bitstreams: 1 Frederic Dartayre.pdf: 749928 bytes, checksum: 1debffce3ae69d415c8ec50bb232e2b5 (MD5) / Approved for entry into archive by Marcia Bacha (marcia.bacha@fgv.br) on 2011-09-22T18:41:11Z (GMT) No. of bitstreams: 1 Frederic Dartayre.pdf: 749928 bytes, checksum: 1debffce3ae69d415c8ec50bb232e2b5 (MD5) / Approved for entry into archive by Marcia Bacha (marcia.bacha@fgv.br) on 2011-09-22T18:41:19Z (GMT) No. of bitstreams: 1 Frederic Dartayre.pdf: 749928 bytes, checksum: 1debffce3ae69d415c8ec50bb232e2b5 (MD5) / Made available in DSpace on 2011-09-22T18:41:27Z (GMT). No. of bitstreams: 1 Frederic Dartayre.pdf: 749928 bytes, checksum: 1debffce3ae69d415c8ec50bb232e2b5 (MD5) Previous issue date: 2011-04 / With the constant decrease of the wine consumption in traditional winemaking countries, more and more Brazil is seen as an appealing market. But the country also pretends to become an international player of winemaking in its own right. Both the participants of the Brazilian wine industry and the foreigners trying to get advantage of this promising market are facing new challenges to develop the consumption of wine in the world’s fifth largest country. Among all the possible actions to be taken in that sense, it also is worth taking time for a collective thought on the place of wine in the country, as well as the factors that shape it. What are these factors, which ones really make the difference, and what is their respective impact on the evolution of the place of wine in the country? After drawing the big picture of the wine market situation, this thesis tries to identify the levers of the evolution of the place of wine in Brazil. Using the tools of prospective, it aims at putting into perspective the different driving forces that influence its development, and in particular the relative influence of the political drivers. This paper also intends to be a first step of a prospective study as it constitutes a solid base for scenario planning. This paper is divided in five chapters starting with 'introduction', followed by chapter 2 'Theoretical framework'. Chapter 3 is 'Methodology', followed by chapter 4 'Description and analysis of the results'. Finally the results are discussed and concluded in the last part 'Conclusions and implications for future studies'.

Mestre -- Universidade de Sao Paulo. Faculdade de Ciencias Farmaceuticas. Faculdade de Economia e Administracao. Faculdade de Saude Publica. Programa de Pos-Graduacao Interunidades em Nutricao Humana Aplicada, Sao Paulo, 2002.