En el presente trabajo de investigación, se desarrollará el proyecto de negocio y aplicativo Just Talk, el cual se define como medio que permite hacer conexiones reales, en base a intereses en común. Just Talk está dirigida a hombres y mujeres entre 18 y 25 años, que viven en Perú pertenecientes a los NSE A, B y C, quienes cuentan con tiempo libre y disposición para conocer nuevas personas. Se realizaron experimentos que nos brindaron la capacidad de validar la problemática, la cual se basa en la dificultad de interacción que se presenta al momento de iniciar una conversación con una persona que recién se conoce por medio de redes sociales. Para llevar a cabo este proyecto se hizo un análisis a la industria y sus competidores, además, de diversas validaciones para verificar la viabilidad de Just Talk, así como el interés de nuestro público objetivo. Se desollaron estrategias en base del Marketing Mix (precio, promoción, plaza y producto) para realizar una proyección de ventas, establecer nuestros egresos e ingresos y el plan financiero. Como resultado se estableció una inversión inicial de S/65, 540.36 para el lanzamiento del aplicativo, obteniendo ganancias de S/1,795,649.91 para el primer año, S/8,929,878.28 para el segundo año y S/9,467,486.25 para el tercer año. / In this research work, the business project Just Talk will be developed. Just Talk is defined as a mean that allows real connections, based on common interests. This app is made for men and women between 18 and 25 years old, who live in Peru belonging to the NSE A, B and C, who have free time and willingness to meet new people. During the development, our team made experiments that gave us the ability to validate the problem, which is based on the difficulty of interaction that arises when starting a conversation with a person who is newly known through social networks. To carry out this project, an analysis was made to the industry and its competitors, in addition to various validations to verify the viability of Just Talk, as well as the interest of our target audience. Strategies were made based on the Marketing Mix (price, promotion, place and product) to make a sales projection, establish our expenses and revenues and the financial plan. As a result, with an initial investment of S/65, 540.36 for the launch of the application, we will be making profits of S/1,795,649.91 for the first year, S/8,929,878.28 for the second year and S/9,467,486.25 for the third year. / Trabajo de investigación

The Thesis Role of Virtual Friendship and Community Networks in the Life of Adolescents is dealing with rather new phenomena of virtual friendship on the internet social network that is connected with young generation to 20 years old. The text consists of two main parts. In the introducing section the main characteristics of comunity social networks in connection to adolescents described on the basis of teorethical analyse, interpretation of literature and description of their main functions. Especially social networking site Facebook is detailed characterized, because virtual friendship is mainly connected with it. The practical part contains research on theme of online communities in the life of adolescents. A public iquirry and a questionnaire were used as research tools. Four goals and six hypothesis were defined. Two hyphothesis were verified.