The Marvel Cinematic Universe is the highest-grossing film franchise that nurtures superhero stories within their narratives. However, in recent years the franchise has undergone a substantial shift in its adversary portrayal, with introducing Russian characters. Therefore, this study’s purpose is to expand the knowledge on the construction and development of Russian enemy images within the Marvel Cinematic Universe franchise, by focusing on three key movies: Iron Man 2 (2010), Captain America: The Winter Soldier (2014), and Black Widow (2021). The research utilizes a diachronic case-oriented comparative design, wherein the selected movies are analyzed through a unique analytical framework, which consists of semiotic analysis and enemy images as theory. The study’s results demonstrate that the construction of enemy images in each movie resembles an ideal type and remained somewhat similar in terms of the demarcation between ‘us’ and ‘them’, and the characterization of ‘their’ essence throughout the years. However, the study’s findings indicate two developmental shifts: first, in ‘our’ character, where similarities are observed with ‘their’ violent behavior, and second with expanding ‘their’ threat from solely physical to psychological aspects as well.