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1	Záporné postavy a jejich motivace ve filmech Marvel Cinematic Universe / The supervillains and their motivations in Marvel Cinematic Universe movies Navrátil, David January 2020 (has links) This thesis deals with the villains' depiction in the Marvel Cinematic Universe movies. By examining the first 20 movies of the series, I try to find out how are the villains depicted in the MCU movies and what are their motivations. This is achieved through combination of studying relevant literature that deals with the topic, qualitative content analysis of the movies and narrative analysis, which is based on the monomyth structure of Joseph Campbell and its reinterpretation for movies and television by Christopher Vogler. In this thesis I first shortly describe the history of superhero movie as a whole and the specifics of the shared Marvel Cinematic Universe. In the theoretical part I describe Campbell's and Vogler's narrative structure. Then I describe the methodology, which I then use to describe the findings and their interpretations. In this part I examine the villains' motivations, which are divided into several categories, and examine their story arcs through the prism of the Hero's journey structure. Here it is shown that the villains in the MCU movies are depicted in an overwhelmingly Manichean way. In the discussion, I describe possible issues with my research and suggest potential directions of further research. In the conclusion, I then summarize the findings of both the theoretical...
2	Male Centered Universe: A Critical Analysis of the Role of an Action Heroine Stump, Olivia January 2022 (has links) Thesis advisor: Celeste Wells / This paper analyzes the rights and privileges Black Widow and Captain Marvel are afforded in their respective films coupled with audience perception to understand how that might inform the future of the action heroine genre. There is a stark contrast between the reception of Black Widow and Captain Marvel that is best understood through the release timing of the films along with the character’s plotline within the Marvel Cinematic Universe. Regardless, the rights and privileges each character is afforded in both films demonstrate a dimension of the female experience that had not been fully realized in the MCU prior to their release. Captain Marvel and Black Widow indicate a progression of female representation within the action heroine genre– both in frequency and quality. / Thesis (BA) — Boston College, 2022. / Submitted to: Boston College. College of Arts and Sciences. / Discipline: Departmental Honors. / Discipline: Communication. action heroine Marvel Cinematic Universe Black Widow Captain Marvel feminist film theory
3	Avenging the Anthropocene : Green philosophy of heroes and villains in the motion picture tetralogy The Avengers and its applicability in the Swedish EFL-classroom Vang, Jens January 2019 (has links) This essay investigates the ecological values present in antagonists and protagonists in the narrative revolving the Avengers of the Marvel Cinematic Universe. The analysis concludes that biocentric ideals primarily are embodied by the main antagonist of the film series, whereas the protagonists mainly represent anthropocentric perspectives. Since there is a continuum between these two ideals some variations were found within the characters themselves, but philosophical conflicts related to the environment were also found within the group of the Avengers. Excerpts from the films of the study can thus be used to discuss and highlight complex ecological issues within the EFL-classroom. Ecocriticism anthropocentrism biocentrism ecology environmentalism film EFL upper secondary school Avengers Marvel Cinematic Universe General Literature Studies Litteraturvetenskap
4	Movies That Sell: A Rhetorical Analysis of Product Placements in Marvel Movies Okai, Andrew Nii Okai 01 December 2021 (has links) The advancement of digital entertainment media has given audiences the ability to skip ads that do not interest them. Consequently, brands face the challenge of creating ads that can compel audiences and finding media outlets that can effectively reach target audiences. Brands today use product placements to promote their products because movie audiences are generally attentive to ads when they are incorporated in a movie’s narrative. Marvel Cinematic Universe is a globally recognized entertainment franchise that uses product placements strategically to promote brands in their movies and TV shows. In this study, I conduct rhetorical analyses of select product placements in Marvel movies to investigate how they employ different rhetorical appeals in promoting products; and discuss how the appeals can influence audience perceptions of the products advertised. My findings suggest that product placements in Marvel movies leverage Aristotle's rhetorical appeals to draw audiences' attention and influence their opinions about products. advertising brand placements product placements marvel cinematic universe rhetoric rhetorical appeals Advertising and Promotion Management American Film Studies Film and Media Studies Film Production Other Film and Media Studies
5	"Infinite Earths": Crossmedia Adaptation and the Development of Continuity in the DC Animated Universe Nader, Alexander C. 25 February 2015 (has links) No description available. American Literature American Studies Comparative Literature Fine Arts Literature Mass Media Modern History Modern Literature Multimedia Communications comics comic books DC batman superman justice league intertextuality adaptation adaptation studies paratext intertext DC Animated Universe DCAU arkham cross-media shared universe comics studies marvel cinematic universe harley quin

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