The justification of war is a central issue in international relations, and the characteristic political response to war is to adopt a story that offers a degree of explanation. Narratives play a central role in garnering public support for wars to be seen as legitimate. Soft power, which includes sociocultural factors such as the state's image, credibility, shared values, and moral authority, also plays a crucial role. In the digital age, with the rise of social media, diplomacy has transformed and become a primary source of news with unparalleled global reach. Consequently, digital diplomacy has become essential for states to communicate their policy objectives directly to their audience through compelling social media narratives, especially during times of war. There have been few studies examining the relationship between soft power, digital diplomacy, and strategic narratives during wartime. This study uses visual narrative analysis (VNA) to address this gap by analysing eight video tweets published by the Israeli Ministry of Foreign Affairs (MFA) during the Israeli-Hamas war from October 7, 2023, and the six months after. The results show that the Israeli MFA used strategic narratives to legitimise the war. Notably, they used visual representations to emphasise Israel’s right to self-defence and its proximity to Western ideals, to garner support. Strategic narratives provide a storytelling which invoke the past to illuminate the present and future and create a shared identity in the context of the Israel-Hamas War.

This study focuses on exploring the relationship between domestic workers and the children they help to raise from the child’s perspective, using attachment theory (Bowlby, 1988) and psychoanalytic theory (referring specifically to Klein (1952) and Fairbairn (1952/2006) as some theoretical bases). Also, the concepts of the social unconscious (Weinberg, 2007) and social ghosts (Gergen, 2000) are used to provide a link to the relationship having social implications and functions in the South African context. All theories were used in an anti-essentialistic, reflexive and heuristic way, without reification or objectification of the various terms and concepts within the theories. Also, the paradigmatic point of departure for this research is postmodernism (Apignanesi, Sadar, Curry&Garrat, 2003), focusing on the contextual and socially constructed view of knowledge production. From this point of departure, the methodology is qualitative and the research design autoethnographic (Bochner, 1997; Ellis 1998; 2000; Muncey, 2005; Holman Jones, 2005). My own story is presented where I have used various data sources such as my own memories, a letter (Babbie&Mouton, 2008), and photographs which were analysed according to the principles of visual narrative analysis found in Riessman (2008) primarily. Further data was collected through the use of two radio talk shows, where participants were invited to share their stories with regard to being raised by a domestic worker. This data was analysed using thematic narrative analysis (Riessman, 2008), in which the narratives (kept as whole as possible) were analysed, each case in turn, using themes from the narratives themselves and deductive psychoanalytic themes. Some of the themes elicited were possession (where charges felt in possession of their domestic worker), absence (in relation to the child’s biological mother experienced both by domestic workers biological children and the domestic workers charges), loss (especially in relation to a caregiver), the male caregiver (a paternal figure to his charges), the politicisation of the relationship (the relationship between domestic worker and charge as product of a political system), reconciliation and action (a call for empathy and change), and an intertwining of cultures (where black and white, male and female, rich and poor exist inextricably linked with one another as a product of segregation). I have also maintained a consistent critical and reflexive stance throughout. In conclusion I have presented the contribution of this work to social science and society. Similarly, some limitations of this study are presented, as well as directions for further research. Copyright / Dissertation (MA)--University of Pretoria, 2010. / Psychology / unrestricted