The subject of the dissertation is a concept for the solution of the graphic and model applications of the travel agency´s visual style. I have concentrated on the main products of the agency such as the travel diary, travel game and pocket lens. I heve elaborated on the model concept of them. In particular I have described the process of the diary ´s creation , from the graphic design to printing and binding. In the appendix I have put the design manual. You can find there all the parts of the corporate identity such as colour definition and measurement of logo, logotype and text. I have also defined the secret area, business card, letter paper, invoice and envelope.

The aim of the thesis is to characterize the environment of hip hop subculture in the Czech Republic and to define its visual manifestations for the purposes of communication with this group. The theoretical part is focused on defining the concept of subculture. Bring nearer hip hop environment with its history and address the areas of visual expression and visual style. In the practical part, these theoretical knowledge is applied to the Hip Hop Kemp Festival, which is presented in my work. In conclusion, thesis analyze the visual style of the festival and evaluation of response to visual style of subcultures.

With a recent rise in popularity (and controversy) of challenging games, many have attempted to emulate their success. These games are commonly styled with dark, gritty and often surreal settings and characters. Beyond setting the tone, is there a measurable effect from these visual styles on the perception of challenge, and if so, what are those effects? This study looks at similar research and/or the fields visual style, and/or challenge in games to create a game with two distinct styles, from which as a result, a set of categories to better describe a visual style is proposed. The game is then used as an investigation into what to look for when testing for the impact of visual style on perceived challenge.

The thesis is focused on the analysis of the communication mix of Memos Software s.r.o. company which develops the custom software. Before the main analysis the theoretical part takes place in which the traditional components of the communication mix are explained. After that the attention is oriented on the communication mix which is done through the internet. In the practical part the analyzed company is introduced and after that the contemporary status of its communication mix is being described. Based on the analysis in the end of this thesis the recommendations are given with the aim to retrieve the imperfections and to optimize the communication mix of this company.

This diploma thesis focuses on the visual presentation of the Department of Physical Education Faculty of Education of the Charles University. Its aim is to analyse the current situation in the unified visual style of the department and propose improvement through a new graphic manual. The theoretical part contains information about the Department and its functioning, about cooperation with the university sports club and about the presentation of the department at various events. The theoretical part explains the background issues of the corporate identity and corporate image and shows how the selected departments at the Charles University in Prague and other Czech universities visually present themselves. The practical part analyses students, graduates, teachers' and the management's opinion of the work and visual appearance of the Department of Physical Education. And the key points of the presentation of the department in the graphic manual are summed and presented here. The knowledge acquired from this thesis and its output are primarily intended for employees of the department and people who will help with the graphical presentation of the department. Secondly, other departments that are planning to create their own visual style can get inspired by this work's models.

This diploma thesis investigates the transformation of the visual style of chosen news and journalistic programmes, chosen news programmes are Události (main news programme), Branky, body, vteřiny (sports news) and Předpověď počasí (weather forecast), chosen journalistic programmes are 168 hodin, Reportéři ČT, Objektiv and Toulavá kamera. In its theoretical part the thesis is focused on history of Czechoslovakian and Czech television. Furthermore there is a description of visual communication and visual style with detailed focus on typography and colourfulness. Next the theoretical part focuses on the characteristics of logo and its important attributes. Another chapter depicts a visual style of a television channel in the sight of selfpromotion, on air and off air applications and the graphics of a television, its current trends, effects, typography and current approaches. The last chapter of the theoretical part focuses on description of chosen programmes. In the frame of empirical part the picture analysis appended with semiotic analysis of chosen programmes and logo of Czech television were conducted. The picture analysis consists of five technical and two symbolical codes, the values of the codes are written down in tables. The transformation of each programme in tracked period is written...

La investigación busca reconocer el estilo visual en los videojuegos indie modernos más atrayentes para el jugador, al analizar aspectos visuales de videojuegos peruanos y explicar el contexto en el que se desarrollan. La hipótesis inicial fue que el estilo visual de los videojuegos indie peruanos modernos, como Summon Hat y Tunche, tiene efectos en el momento de la elección de un juego del jugador peruano. La metodología se desarrolló con un alcance exploratorio y descriptivo, con un enfoque cualitativo. Busca describir características de Summon Hat y Tunche para reconocer aspectos visuales influyentes. Se realizaron tres muestreos, dos seleccionados por conveniencia y otro por bola de nieve. Para la primera muestra se escogió dos videojuegos independientes peruanos; la segunda, de jóvenes que juegan videojuegos y la tercera, de expertos involucrados en la industria de videojuegos peruana. Los resultados más resaltantes encontrados fueron que muchos de los videojuegos desarrollados en el país tardan mucho en ser terminados por falta de financiamiento para cumplir con los requerimientos necesarios. Los videojuegos indie peruanos suelen ser de multijugador local, pues hacerlo de manera online precisa de herramientas y habilidades que actualmente no se pueden tener en las pequeñas empresas que producen videojuegos. Se concluyó que, la mayoría de jugadores peruanos consideran que el estilo visual es un factor secundario, pues lo primero que les atrae son la jugabilidad y la historia que pueden tener los videojuegos a elegir. Sin embargo, están más atraídos por el estilo visual que se asemeja más a la realidad. / The research seeks to recognize the visual style in the most attractive modern indie video games for the player, by analyzing visual aspects of Peruvian video games and explaining the context in which they are developed. The initial hypothesis was that the visual style of modern Peruvian indie games, such as Summon Hat and Tunche, effects at the time of the Peruvian player's choice of a game. The methodology was developed with an exploratory and descriptive scope, with a qualitative approach. Seeks to describe characteristics of Summon Hat and Tunche to recognize influential visual aspects. Three samplings were carried out, two selected for convenience and the other by snowball. For the first sample, two independent Peruvian videogames were chosen; the second, of young people who play video games and the third, of experts involved in the Peruvian video game industry. The most outstanding results found were that many of the video games developed in the country take a long time to be completed due to lack of financing. Peruvian indie video games tend to be local multiplayer, since doing it online requires tools and skills that currently cannot be had in small companies that produce video games. It was concluded that most Peruvian players consider visual style to be a secondary factor, since the first thing that attracts them is the gameplay and the story that the video games can have to choose from. However, they are more attracted to the visual style that more closely resembles reality. / Trabajo de investigación

The subject of this diploma thesis is Corporate Design (company style), integrated visual style, one of the basic elements of Corporate Identity and its application on the real company. The goal of the theoretical part is to explain the meaning and importance of Corporate Design, one of the main means of visual communication. Within this context, thesis is elucidating connections and relationships between different concepts of integrated visual style. Thesis is describing basic constants and evolved parts of Corporate Design and clarifying principles of its creation and reasons leading to change. The practical part is concentrating on the creation of new company style for real company. The goal here is to offer integrated visual style for company ASV Nachod, Ltd. and to create graphical manual, which contains definitions of different company style's applications. The main benefit of the thesis is comprehensive view on integrated visual style, explanation of Corporate Design importance with his constituents and contexts of Corporate Identity. Other benefit lies in the proposal of new integrated visual style for company ASV Nachod, Ltd. and creation of graphical manual. Principles and processes stated are very important not only for small and middle range businesses interested in integrated visual presentation.

The aim of the thesis is to describe the development of the Prague metro's appearance and to study the application of a uniform visual style in its current environment. The theoretical section describes the history of the Prague metro and investigates the topic of visual communication and unified visual styles with a focus on information and wayfinding systems applied in public transport environments. The key topic examined in this work is the development of the visual style in Prague's metro from its opening to the present day. Preparatory studies of the metro's information and wayfinding systems and the finally applied systems are both described. This section includes a description of individual visual elements and important information about the authors of these systems, Jiří Rathouský and Rostislav Vaňek. The current visual communication style seen in Prague's metro is also described in this section. Planned and tested variants of new systems are also examined. The empirical section of the thesis investigates the currently applied visual style in Prague's metro. Elements from the graphic manual are described and adherence to a uniform visual style is analysed, including how certain elements have been applied at selected Prague metro stations.

The diploma thesis focuses on the leading Czech graphic studio Najbrt, its history, art work and media image. Its aim is to provide a comprehensive overview of its development from its foundation to the present day, and then to examine the studio's representation in the most read Czech print media through quantitative and qualitative content analysis. In the theoretical part, in addition to a historical summary of Studio Najbrt, the value of visual communication and a brief outline of the history of graphic design are presented. Furthermore, the individual components of a complex visual style, on the preparation and processing of which Studio Najbrt primarily focuses, are described. The theoretical basis for media representation of reality and its effects on the recipient are also presented, approached from a social constructivist perspective. The practical part contains the results of the analysis and presents how the selected media report on Studio Najbrt, what topics are most frequently mentioned in its context and how much space and attention is given to selected aspects of the studio or its works.