Medical technology is a field of work with connection to prevention, diagnosis, monitoring, treatment and care. The company Human care is a well-established company in Sweden with red rollators seen all over Sweden. The product family of Human care has four different units of mobility aid solutions. These are lifting devices, rollators, healthcare beds, and convertible chairs. In common they share the same brand, but they do not have any clear connection to each other when it comes to form, colour and texture. In this thesis a visual brand language is developed and created for the company. At the same time, it is implemented and developed on a lifting solution for patient mobility in the healthcare. To find a brand language which should be easier to implement on the products investigations into the brand and products has been done. By trying to find a common ground in the current products the step from creation to implementation of a guideline will be smaller. Further, research has been done in colour psychology, ergonomics, surface textures and forms. The result of this thesis is a guideline which the company can use as a base when developing new products. In this thesis, it has been implemented on a lifting device for patient transportation.