Uppsatsen besvarar en uppmärksammad problematik rörande statistisk tillförlitlighet och representativitet i webbundersökningar. Detta genom att utreda en alternativ metod för att angripa svarsbortfall. Tidigare studier har visat att svarsfrekvensen kan påverkas av att deltagare drivs av olika motivationsfaktorer, och modellen Volunteer Function Inventory (VFI) har studerats i syfte att utreda motivationssegmentering av paneldeltagare. Ett av modellens motiv, värderingar, har visat sig ha särskild stor betydelse. Uppsatsen ämnar därmed undersöka hur motivet, utifrån VFI, samt utifrån den teoretiska definitionen av begreppet, inverkar på deltagaraktivitet. En kvalitativ undersökning av Coop Medlemspanel har möjliggjort att besvara uppsatsens syfte. Resultatet har att visat motivation, utifrån värderingar, kan vara av intresse i driften av panelverksamhet. Det framkommer att deltagarnas motivation grundar sig i olika värderingar som i sin tur kan kopplas till svarsfrekvens. Studien har visat att de värderingar som har stor betydelse för motivationen till deltagandet kan härledas till påverkan. Avsaknad av feedback samt tidsbrist kan dock ha negativ inverkan för värderingen, men då värderingar som hjälpsamhet och omtanke kombineras med påverkan, verkar dessa hinder kunna övervinnas.

Doctor of Philosophy / Curriculum and Instruction Programs / Steven R. Harbstreit / There has been little research conducted related to the National FFA Alumni Association since its establishment in 1971. The purposes of this study were to determine the demographic characteristics of the membership of the National FFA Alumni Association, determine whether differences exist regarding members’ motivation to join and engage themselves in the local FFA Alumni affiliate, and whether differences exist in members’ loyalty to the FFA Alumni at the national and local levels based on their level of engagement. This descriptive study utilized survey research to accomplish the purpose, assessing the motivational functions for volunteering and measuring loyalty to the local FFA Alumni affiliate and the National FFA Alumni Association. The population of this study was the membership of the National FFA Alumni Association for the 2009-2010 membership year (N = 49,589). A proportional stratified random sample (n = 1,000) was used to identify study participants and ensure representation from the four membership regions of the National FFA Alumni Association. Based on a final usable sample (n = 913), the researcher obtained a final response rate of 43.7% (n = 399). The National FFA Alumni Association is comprised of predominantly white, male, college-educated, actively engaged former FFA members with an average age of 49.6 years. The results of independent sample t-tests indicated a significant difference between male and female members in the importance they place on six motivations for volunteering. Female members were considerably higher in the motivational functions of values, understanding, enhancement, social, career, and protective. A correlation analysis also indicated that age of the respondents played a role in the motivation to volunteer. Older members were less motivated in the areas of career, understanding, values, and enhancement. Paired samples t-tests determined members were significantly more loyal to the local FFA Alumni affiliate than the National FFA Alumni Association. There was also a significant difference in the loyalty of members based on their level of engagement with a local FFA Alumni affiliate with more highly engaged members expressing more loyalty to the association.

Abstract   Title: The nonprofit leader   Level: Final assignment for Bachelor Degrees in Business Administration   Author: Felicia Jingmyr Steiner and Rebecca Gullersbo   Supervisor: Jonas Kågström   Date: May 2020   Aim: The purpose is to highlight the connection between Big Five´s different personality traits, the dimension according the Maslach Burnout Inventory and the underlying motivational factors within Swedish sport associations and their non-profit leaders.   Method: The study uses a quantitive method with a deductive approach. The method involved a survey in which 380 leaders in Swedish sports associations were assigned the questionnaire. The empirical data was then processed in the analysis and statistics program Jamovi through a descriptive-, correlation- and factor analysis.   Result and analysis: The result of the study showed that leaders with high levels of neuroticism have the biggest risk of burnout. A big part of the study group had high values of conscientiousness and extraversion built in to perform their leadership and involvement tasks well with high efficiency. The result showed that the leaders have a number of underlying motivational factors and not only one. The biggest motivating factor in the leaders who participated in this study was to help other people and the least motivated factor was the monetary reward.   Contribution of the thesis: The study makes the most knowledge and an increased understanding of the interaction between different personality traits with other factors such as burnout and underlying motivational factors. The survey´s selection of leaders within Swedish sport associations provides a practical contribution in the form of knowledge about the leaders themselves and how they should work with them to keep the involvement going.   Suggestions for further research: Upon completion of the study, further research of the sports associations´ leaders and their assignments can a connection between personality traits with other factors such as burnout and underlying motivational factors be found. An interesting angle of this type of research would be relevant is to see how the leader´s actual mission affects its sense of purpose. Further research in sport leaders and their non-profit involvement could do more in-depth by looking at their team/athletes´ demographic variables and strengths to see if the motivational factors are being eradicated because of these.   Keywords: “The Big Five”, “Maslach Burnout Inventory”, burnout, personality trait, volunteer, voluntary work, “Volunteer Function Inventory”, coach, sport