The main purpose of this thesis is an analysis of selected online stores which focus on selling bathroom products and equipment. The thesis is divided into theoretical and practical part. The theoretical part deals with basic aspects of web eshops in terms of technologies and trends. It is divided into the following parts: graphic design and web site design, visibility on the internet, SEO, communication - information, technical solutions, accessibility and eshop. These individual elements are the basis for creating an evaluation methodology, which will be used to assess selected eshops. The practical part contains its own assessment as a methodology. It evaluated a total of 11 selected eshops, one shop is assessed a detailed audit, it is a shop at www.bathshop.cz. Furthermore, all results are summarized and conclusions drawn from them, and recommendations. The main contribution of this thesis is a comprehensive comparison of selected eshops to eshop ww.bathshop.cz and making recommendations on the basis of the comparison.

This thesis focuses on e-marketing. Based on the knowledge from a theoretical part is in a practical part proposed Model of e-marketing which ensure the increasing of image, to higher competitive advantage, also to increase the awareness of the company with customers.

The thesis deals with potentialities of a company, whose activities are focused in the intrnet environment. Together with maintaining a fisherman portal, the company is involved in producing instructional and narrative movies with fishing themes. In the thesis, different ways to approach special interest groups are discussed, as well as different means of advertising services to these groups. The thesis concludes in several proposals, that may result in the company growth.

This diploma thesis considers with describing of methods and procedures used in process of production and building successful web projects. Main spheres of interest are e-business strategy, strategy of internet marketing and procedures of managing customer relationship. Theoretic notes are demonstrating on practice example of project management in case study which describes application of internet shop.

The subject of this thesis is comparison of the author’s own publishing sytem with a competing publishing system and its implementation in real conditions of small and middle-sized companies operating on the Internet from the perspective of an IT company. The next part describes the development and practical use of the system. In conclusion, the thesis describes the economic, financial and technological benefits for the copany and the advantages (disadvantages) that arise for the company from using its own publishing system vs. an external one.

The master's thesis is focused on proposal and subsequent integration of e-shop into a web presentation and overall web optimalization. Furthermore the thesis includes characterization of many partial activities, which were necessary to perform during project realization. It records financial aspects of whole project and also presents suggestions on how to promote the web pages on the internet.

Segmentation of WWW pages or page division on di erent semantics blocks is one of the disciplines of information extraction. Master's thesis deals with Vision-based Page Segmentation - VIPS method, which consist in division based on visual properties of page's elements. The method is given in context of other prominent segmentation procedures. In this work, the key steps, that this method consist of are shown and described on examples. For VIPS method it is necessary to cooperate with WWW pages rendering engine in order to obtain Document Object Model of page. The paper presents and describes four most important engines for Java programming language. The output of this work is implementation of VIPS algorithm just in Java language with usage of CSSBox core. The original algorithm implementation from Microsoft's labs is presented. The di erent development stages of library implementing VIPS method and my approach to it's solution are described. In the end of this work the work's outcome is demonstrated on several pages segmentation.

Segmentation of web pages is one of the disciplines of information extraction. It allows to divide the page into different semantic blocks. This thesis deals with the segmentation as such and also with the implementation of the segmentation method. In this paper, we describe various examples of methods such as VIPS, DOM PS etc. There is a theoretical description of the chosen method and also the FITLayout Framework, which will be extended by this method. The implementation of the chosen method is also described in detail. The implementation description is focused on describing the different problems we had to solve. We also describe the testing that helped to reveal some weaknesses. The conclusion is a summary of the results and possible ideas for extending this work.

Entwicklung einer grafischen Nutzerschnittstelle auf der Basis von WWW, um Jobs fuer das Batchsystem DQS zu aktivieren.

Im Rahmen der Diplomarbeit wurde, ausgehend von einem existierenden Prototyp, der ¨Archivierungsdienst fuer Publikationen¨ ueberarbeitet. Folgende Schwerpunkte werden behandelt: - Erstellung eines Metadaten-Sets sowohl unter bibliothekarischen als auch informatischen Gesichtspunkten, - Speicherung der gesammelten Metadaten durchgehend in einem geeigneten Format (SOIF) - Schaffung einer Recherchemoeglichkeit unter Verwendung von Glimpse Weiterhin wird ein Ausblick auf eine Eingliederung des Dienstes in ein mittels URCs adressiertes Web gegeben. Die Moeglichkeit, das Archiv von einem HSM-System verwalten zu lassen, wird