Ce mémoire de maîtrise a pour but d'explorer le métier de youtubeur, tout en s'intéressant au rapport au travail de ces créateurs. Au fil des années, l'engouement envers la plateforme YouTube a été fulgurant, allant même jusqu'à la mise sur pied d'un programme partenaire, afin de permettre aux créateurs de commencer à être rémunérés pour les vidéos qu'ils mettaient en ligne. Parallèlement, les parcours professionnels sont de plus en plus atypiques et plusieurs jeunes semblent attirés par le travail autonome et même, par l'entrepreneuriat (Pennel, 2013; Noiseux, 2012; Longo et al., 2019). Comme la plateforme YouTube est accessible dans plusieurs pays, des chercheurs de partout dans le monde se sont intéressés à ce médium, surtout sous l'angle de son utilisation et de sa consommation par les individus. Toutefois, peu d'entre eux se sont penchés sur ces travailleurs, d'un point de vue orientation, perspective de carrière et rapport au travail. Pour cette recherche qualitative, une recherche documentaire sur la plateforme YouTube a été menée. Ensuite, douze youtubeurs ont été rencontrés lors d'entrevues individuelles, conduites de façon semi-dirigée. L'analyse de ces données a permis de rédiger une description du travail des youtubeurs, puis de dégager quatre profils types, soit 1) le youtubeur de carrière, 2) de youtubeur à entrepreneur, 3) le youtubeur et ses conciliations et 4) l'aspirant youtubeur. Ces quatre profils types ont pu être comparés en regard des six ethos du travail songés par Mercure et Vultur (2010). Dans la discussion, il sera possible d'affirmer qu'être youtubeur peut représenter une activité professionnalisante, un travail pouvant apporter des revenus aux créateurs. La notion d'indépendance et de dépendance envers le travail sur plateforme sera aussi explicitée. Finalement, des réflexions seront abordées sur le métier de youtubeur, exercé dans le contexte singulier de la pandémie de COVID-19. / This master's thesis aims to explore the profession of youtubers, while focusing on the relationship between these creators and their work. Over the years, the popularity of the YouTube platform has been soaring, even going so far as to set up a partner program to allow creators to start earning money for the videos they put online. At the same time, career paths are increasingly atypical and many young people seem attracted to self-employment and even entrepreneurship (Pennel, 2013; Noiseux, 2012; Longo et al., 2019). As the YouTube platform is accessible in several countries, researchers from around the world have been interested in this medium, especially in terms of its use and consumption by individuals. However, few of them have studied these workers from the point of view of guidance sciences, career perspective and relationship to work. For this qualitative research, a literature search on the YouTube platform was conducted. Then, twelve youtubers were met during individual interviews, in a semi-structured manner. The analysis of these data allowed us to write a description of the youtubers' work, and then to identify four typical profiles : 1) the career youtuber, 2) from youtuber to entrepreneur, 3) the youtuber and his conciliations, and 4) the aspiring youtuber. These four typical profiles could be compared against the six work ethos thought by Mercure and Vultur (2010). In the discussion, it will be possible to affirm that being a youtuber can represent a professionalizing activity, a job that can bring income to creators. The notion of independence and dependence towards platform work will also be explored. Finally, reflections will be addressed on the profession of youtuber, exercised in the singular context of the COVID-19 pandemic.

Submitted by Renata Lopes (renatasil82@gmail.com) on 2018-08-23T18:42:49Z No. of bitstreams: 1 adrianocastromoreira.pdf: 7059055 bytes, checksum: acc6b65434226b520d72b5b4b4d9fc71 (MD5) / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2018-09-03T15:59:29Z (GMT) No. of bitstreams: 1 adrianocastromoreira.pdf: 7059055 bytes, checksum: acc6b65434226b520d72b5b4b4d9fc71 (MD5) / Made available in DSpace on 2018-09-03T15:59:29Z (GMT). No. of bitstreams: 1 adrianocastromoreira.pdf: 7059055 bytes, checksum: acc6b65434226b520d72b5b4b4d9fc71 (MD5) Previous issue date: 2017-09-29 / CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Nos últimos anos normas técnicas ligadas ao setor da construção civil predial, foram criadas e atualizados referenciando e orientando os processos, sintomas construtivos e de manutenção necessários para o objetivo fim de se construir obedecendo às normativas, mínimas e assim disciplinando o mercado construtor. Ao longo de todo o processo de construção uma grande quantidade de informação é gerada e precisa estar devidamente organizada de maneira a facilitar o seu resgate quando se fizer necessário a seu uso. A tecnologia de informação e comunicação (TIC) vem contribuir para esse processo. Este trabalho tem por objetivo propor o desenvolvimento de modelo de ambiente informatizado para a gestão da informação do processo de construção. Para esta tarefa, fez-se uso, conceitualmente, das TlCs tais como a Web Orientação utilizando Sistemas de Gestão de Conteúdo (SGC) e dos Códigos de Resposta Rápida (QR Code). O resultado dessa combinação de tecnologias é um modelo lógico básico que disponibiliza em tempo real e de forma transparente acesso fácil, rápido, descentralizado e hierarquizado das informações e registros dos documentais necessários às tarefas do cotidiano das empresas, além ele possibilitar o rastreamento de forma dinâmica sem limites geográficos. Um exemplo de aplicação voltada à segurança do trabalho é apresentado neste trabalho. O modelo proposto facilita a modelagem da informação e da gestão da informação disponibilizando um feedback para decisões e acompanhamentos na obra. O acesso ao sistema realiza-se através das tecnologias de conexão móveis: notebooks, smartphones e tablets, dando suporte aos trabalhadores e profissionais construtores e de manutenção da edificação. Vê-se como contribuição deste trabalho a continuidade da pesquisa na área de “marcação" por etiquetas "inteligentes", Web orientação e gestão da informação como forma de auxiliar a realização dos processos construtivos de edificações. / In recent years, technical standards related to the construction sector have been created and updated, referencing and guiding the processes, construction and maintenance systems required for the purpose of building up to comply with minimum standards and thus disciplining the construction market. Throughout the entire construction process a large amount of information is generated and needs to be properly organized in order to facilitate its rescue when it is necessary to use it. Information and communication technology (ICT) has contributed to this process. This work aims to propose the development of a computerized environment model for information management of the construction process. For this task, it was made conceptual use of ICTs such as the Web Orientation using Content Management Systems (SGC) the QR Code. The result of this combination of technologies is a basic logical model that provides transparent, real-time access to the information and records necessary for the everyday tasks of the companies in a transparent and easy way, as well as to enable tracking dynamically without geographical limits. An example of an application for work safety is presented in this work. The proposed model facilitates the modeling of information and information management by providing feedback for decisions and follow-ups in the work. Access to the system takes place through mobile connection technologies such as notebooks, smart phones and tablets, supporting workers and professionals building and maintenance of the building. It is seen as a contribution of this work the continuity of the research in the area of marking by intelligent tags, Web orientation and information management as a way to assist the construction processes of buildings.

Ce mémoire de maîtrise a pour but d'explorer le métier de youtubeur, tout en s'intéressant au rapport au travail de ces créateurs. Au fil des années, l'engouement envers la plateforme YouTube a été fulgurant, allant même jusqu'à la mise sur pied d'un programme partenaire, afin de permettre aux créateurs de commencer à être rémunérés pour les vidéos qu'ils mettaient en ligne. Parallèlement, les parcours professionnels sont de plus en plus atypiques et plusieurs jeunes semblent attirés par le travail autonome et même, par l'entrepreneuriat (Pennel, 2013; Noiseux, 2012; Longo et al., 2019). Comme la plateforme YouTube est accessible dans plusieurs pays, des chercheurs de partout dans le monde se sont intéressés à ce médium, surtout sous l'angle de son utilisation et de sa consommation par les individus. Toutefois, peu d'entre eux se sont penchés sur ces travailleurs, d'un point de vue orientation, perspective de carrière et rapport au travail. Pour cette recherche qualitative, une recherche documentaire sur la plateforme YouTube a été menée. Ensuite, douze youtubeurs ont été rencontrés lors d'entrevues individuelles, conduites de façon semi-dirigée. L'analyse de ces données a permis de rédiger une description du travail des youtubeurs, puis de dégager quatre profils types, soit 1) le youtubeur de carrière, 2) de youtubeur à entrepreneur, 3) le youtubeur et ses conciliations et 4) l'aspirant youtubeur. Ces quatre profils types ont pu être comparés en regard des six ethos du travail songés par Mercure et Vultur (2010). Dans la discussion, il sera possible d'affirmer qu'être youtubeur peut représenter une activité professionnalisante, un travail pouvant apporter des revenus aux créateurs. La notion d'indépendance et de dépendance envers le travail sur plateforme sera aussi explicitée. Finalement, des réflexions seront abordées sur le métier de youtubeur, exercé dans le contexte singulier de la pandémie de COVID-19. / This master's thesis aims to explore the profession of youtubers, while focusing on the relationship between these creators and their work. Over the years, the popularity of the YouTube platform has been soaring, even going so far as to set up a partner program to allow creators to start earning money for the videos they put online. At the same time, career paths are increasingly atypical and many young people seem attracted to self-employment and even entrepreneurship (Pennel, 2013; Noiseux, 2012; Longo et al., 2019). As the YouTube platform is accessible in several countries, researchers from around the world have been interested in this medium, especially in terms of its use and consumption by individuals. However, few of them have studied these workers from the point of view of guidance sciences, career perspective and relationship to work. For this qualitative research, a literature search on the YouTube platform was conducted. Then, twelve youtubers were met during individual interviews, in a semi-structured manner. The analysis of these data allowed us to write a description of the youtubers' work, and then to identify four typical profiles : 1) the career youtuber, 2) from youtuber to entrepreneur, 3) the youtuber and his conciliations, and 4) the aspiring youtuber. These four typical profiles could be compared against the six work ethos thought by Mercure and Vultur (2010). In the discussion, it will be possible to affirm that being a youtuber can represent a professionalizing activity, a job that can bring income to creators. The notion of independence and dependence towards platform work will also be explored. Finally, reflections will be addressed on the profession of youtuber, exercised in the singular context of the COVID-19 pandemic.