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The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
provided by the
Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
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Showing 1 to 1 of 1 (0.072 seconds)Spelling suggestions: "subject:"webtelevision; commercial"" "subject:"neotelevision; commercial""
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Webb-TV reklam : Påverkan och synpunkter. Målgrupp unga vuxna i Stockholm / Web-TV advertisement : Influence and feedback. Target group young adults in StockholmHaddad, Sabri Jean, Idensjö, Carl January 2010 (has links)
In this study the authors have explored the new phenomenon Web-TV and what attitude young adults in Stockholm have towards this media and the applied advertisement. Further the study includes search outs of other studies for the authors to draw parallels to compare their result to be able make conclusions. Finally, Web-TV is discussed how the commercial on Web-TV could be developed to be as responsive as possible regarding the consumers.
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