Webserver logfiles are an inexpensive, automatically captured text-based recording of user interactions with a website. In this thesis, a tool, ViDLog, was created to take logfiles and reanimate a user session with the purpose of gaining usability insights. To evaluate the effectiveness and value of reanimating user sessions, 10 usability professionals viewed logfile-recorded website usage using ViDLog and were then asked to infer users’ goals, strategies, successes or failures, and proficiencies; and afterwards, rate, ViDLog across multiple dimensions. ViDLog’s logfile reanimation proved successful for gaining usability insights; usability professionals were able to infer users’ goals, strategies, successes or failures, and proficiencies. Participants were able to do this without ViDLog training, without familiarity of the website being evaluated (Orlando), and without domain knowledge of the subject depicted in the user sessions (women’s literature). However, they were only able to infer users’ overarching goal, not specific goal criteria; and were only able to determine relative proficiencies after viewing both user sessions. They also expended a good deal of mental effort when comprehending ambiguous user sessions, and found inefficiencies in ViDLog’s user interface. / Dr. Susan Brown for The Orlando Project

Rational thought has dominated Western knowledge structures and systems for many centuries; our instinctual natures have largely been repressed. The purpose of this study is to find out what my bodymind is telling me about how to live in this world. I use arts based methodology to explore how I experience the place in which I live, to find my voice and to navigate through liminal spaces. As I spent time in the natural environment, I increasingly became more aware of my body and of the many animate beings with which I share this place. If we can understand/know/experience the processes by which we became separate from our instinctual natures, then there might be hope to bring ourselves back to the knowledge that we belong and are a part of all of creation. The website is located at http://www.apprenticeshipinnature.com

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This research aimed to develop a deeper understanding of trust and non-profit agency website design, and specifically focussed on the ‘Donate Now’ button. Two experiments investigated the effects of varying levels of consumer certainty, manipulated by providing varying levels of donation relevant information on the web homepage donation buttons, on aid agency trust and donation compliance. Both experiments were based on Study 1, a preliminary survey of website donation button design. Experiment 1 investigated the effects of iconic manipulation of the ‘Donate Now’ button. Results suggested that varying levels of consumer certainty through iconic manipulation of the website donation button design did not effect aid agency trust and donation compliance. Experiment 2 extended the research of Burt and Dunham (2009) to investigate the effects of varying consumer certainty levels through the provision of crisis/need and response photographs on the donation buttons. Results suggested that whilst there was no effect of level of certainty on donation compliance, there was an effect on aid agency trust. Participants’ rated aid agency trust was increased to the greatest extent in the level of greatest certainty, when the donation button contained photographs of both the crisis/need and agency response. Collectively, these results suggest that aid agency trust can be enhanced through the considered manipulation of donation button design. Subsequently photographic images may be a more effective means with which to portray donation-relevant information and reduce uncertainty. Furthermore, in both experiments results showed that those individuals who reported higher aid agency trust also reported significantly higher donation intention. Thus, the current research has implications for the non-profit sector, suggesting that whilst the internet is a viable fundraising tool, the commercially driven process of online donation generation should not be isolated from the psychological concept of trust.

This research aimed to develop a deeper understanding of trust and non-profit agency website design, and specifically focussed on the ‘Donate Now’ button. Two experiments investigated the effects of varying levels of consumer certainty, manipulated by providing varying levels of donation relevant information on the web homepage donation buttons, on aid agency trust and donation compliance. Both experiments were based on Study 1, a preliminary survey of website donation button design. Experiment 1 investigated the effects of iconic manipulation of the ‘Donate Now’ button. Results suggested that varying levels of consumer certainty through iconic manipulation of the website donation button design did not effect aid agency trust and donation compliance. Experiment 2 extended the research of Burt and Dunham (2009) to investigate the effects of varying consumer certainty levels through the provision of crisis/need and response photographs on the donation buttons. Results suggested that whilst there was no effect of level of certainty on donation compliance, there was an effect on aid agency trust. Participants’ rated aid agency trust was increased to the greatest extent in the level of greatest certainty, when the donation button contained photographs of both the crisis/need and agency response. Collectively, these results suggest that aid agency trust can be enhanced through the considered manipulation of donation button design. Subsequently photographic images may be a more effective means with which to portray donation-relevant information and reduce uncertainty. Furthermore, in both experiments results showed that those individuals who reported higher aid agency trust also reported significantly higher donation intention. Thus, the current research has implications for the non-profit sector, suggesting that whilst the internet is a viable fundraising tool, the commercially driven process of online donation generation should not be isolated from the psychological concept of trust.

Roaming the Internet, users sometimes encounter severe problems or feel dissatisfied using a particular site. E-government websites are the public gateways to access information and services but there is still no agreement on how to assess a government's online presence. Failure of e-government projects in achieving their goals is common and there is uncertainty about how best to evaluate an e-government website. It has been argued that existing evaluation frameworks have some methodological limitations and they mostly neglected citizens. There is a lack of an engineering approach for building web systems and the literature on measuring the quality of website is limited. There is an uncertainty in the selection of evaluation methods and some risks of standardizing inadequate evaluation practices. Managing the complexity of web applications, Web Engineering is emerging as a new discipline for the development and evaluation of web systems to promote high-quality websites. But web quality is still a debatable issue and web metrics is considered a valuable area of ongoing research. Therefore this research focuses on the methodological issues underlying web metrics and how to develop an applicable set of measurement for designing websites. The main aim is to create new metrics for web engineering and develop a generalizable measurement framework for local e-government since research in this field is limited. This study adopted a positivist quantitative research and used triangulation web evaluation methods (heuristic evaluation, user testing, automatic link checkers, and Alexa) to test multiple-case study of Saudi city websites. The proposed E-City Usability Framework is unique in integrating 3-dimension measures (website usability, e-services, and the number and type of e-services), and in using multi-orientations to cover several aspects of e-government: output (information and services), outcomes (citizen-centricity indicators), model, and model-based assessments. Existing e-government models were criticized, and the findings employed in developing the proposed framework. The best web evaluation methods were heuristic evaluation and user testing, while link checkers and Alexa proved to be unreliable tools; nevertheless, they can be used as a useful complementary approach. Saudi city websites were ranked by website quality, e-services, and overall evaluation. Common usability problems in these websites were found to be: the sites were not citizen-centered, limited e-services and information, no e-transaction, no emergency alerts, no municipal budget, and no city council reports. They also suffered from broken links, an inactive city map, a poor eComplaint section, and a nonfunctioning search facility.

This thesis was focused on creating an advertising campaign for a company "Desired House", which produces wood. The company "Desired House" is one of the largest companies in the Altai woodworking industry engaged in harvesting and processing wood. Since 2009, one of the company's strategic directions has been the development of the wooden house building industry in the region. To this end, within the framework of the company, a project aimed at creating a complex of house-building production and production facilities with in-depth processing of wood was developed and implemented to produce a series of spacious, eco-friendly, affordable wooden houses and all the necessary components for them. However, their marketing activities did not allow it to prosper in its full scope. In theoretical part I observe the development of marketing concept as a whole and theoretical basis of online marketing in particular. The information was primarily derived from the books and online resources. The important part was the researching part of online advertising and its measurement. In the practical part, primary source of data is internal to the company observed. The tools of Yandex.Metric was used to measure and plan advertising activities. SWOT analysis was performed to assess company's abilities and areas in order to develop. In the last part, an advertising campaign was carried out based on recommendations. The website was renovated.

Submitted by Suethene Souza (suethene.souza@ufpe.br) on 2015-03-12T18:35:36Z No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) DISSERTAÇÃO Paula Marin Crêspo.pdf: 2340483 bytes, checksum: c6a56866e9a829113cead8c32bdd6048 (MD5) / Made available in DSpace on 2015-03-12T18:35:37Z (GMT). No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) DISSERTAÇÃO Paula Marin Crêspo.pdf: 2340483 bytes, checksum: c6a56866e9a829113cead8c32bdd6048 (MD5) Previous issue date: 2014-02-26 / CAPES / Esta dissertação teve como objetivo entender como a identidade de sustentabilidade, com ênfase na cultura, promovida por um website de cluster criativo de turismo se relaciona com a avaliação do destino por parte do consumidor. Destarte, foram analisados como a sustentabilidade e a cultura em um website influenciam na formação da imagem de um possível destino turístico pelo consumidor. Para atingir tal objetivo, foi realizado um quase-experimento mensurando construtos como consciência ambiental, envolvimento cultural, imagem sustentável e geral da cidade de Olinda, escolhida por seu potencial de cluster criativo de turismo. Como cenário foram usados dois websites: um oficial da cidade e outro manipulado, enfatizando o turismo criativo e a sustentabilidade. Uma survey pela Internet, construída com quatro escalas previamente validadas, foi realizada com 204 indivíduos. Nas análises foram usadas técnicas de estatística descritiva, multivariada e testes de hipóteses, além de medidas de confiabilidade e validade. Os resultados indicam que o envolvimento cultural e a consciência ambiental podem não atuar como variáveis moderadoras no processo de formação da imagem. Contudo, se formada uma imagem sustentável, esta pode relacionar-se positivamente com a imagem do destino. Os achados corroboram com estudos prévios que indicam a sustentabilidade como um atributo relevante para o consumidor, além de serem levantadas novas questões para estudos futuros sobre a temática.

As online fashion retailing has grown immensely over the last fifteen years, retailers’ website designs have had to evolve to meet customers’ increasing demands, needs and expectations in order to attract and retain them. The purpose of this thesis is to provide a greater understanding of how different ages of consumers respond to retailers’ holistic website designs through the use of eye tracking technology. Insights gained from this research will enable retailers to enhance their website design in accordance with their target market’s behaviour, habits and expectations. Eye tracking is a key tool for analysing and understanding human-computer interaction and can be used alongside qualitative in-depth interviews to provide a detailed understanding of users’ responses to the website design. This study uses the Stimulus–Organism–Response (S-O-R) paradigm to investigate how the fashion retailer’s holistic website design influences users’ visual, cognitive and behavioural responses, which leads to their approach or avoidance behaviour. The study also examines whether the shopper’s motivation or age will have an influence on their responses to the website design. It is important to analyse the differences in behaviour between age groups because more mature consumers are now shopping online, and academic research on this topic is limited. A sample of 50 participants, spanning ages 20 to 70 and consisting of regular users of the website, participated in the study. The study was conducted on the fashion retailer’s live website and results were recorded in real time, making the findings more valid. The study found that users were very focused on looking for products when shopping online and that the product listings page is arguably the most important page on the website as users visit it the most and spend the most time on it. Furthermore, the study found that navigation and customisation design stimuli were the most important to users and that they did not to pay much attention to the lower sections of the web pages. The study also found that users’ responses to the website can change according to their motivation as users spent less time on the website if they were goal-directed shopping and had more focused viewing patterns than if they were browsing. Moreover, the study also found that different age groups had different responses to the website design, as older users took longer to navigate the website and had slower viewing times than younger users, and also looked at the thumbnail images that were further down the page a lot less. This research has filled a gap in the academic literature and provided a detailed understanding of eye fixations, and how they can be interpreted in website design studies. Future academic studies on retailers’ website design can assume that long fixation durations indicate positive attention. Also, the findings enable retailers to understand how the design stimuli affect different ages of users’ shopping experiences and, as a result, can design their website according to their target markets’ behaviour. Furthermore, this study highlights the areas that are not capturing users’ attention on the website, and that need to be improved by retailers. Overall, the findings suggest that retailers should focus on providing an easy, efficient and quick shopping experience for users when designing their website.

This diploma thesis is dealing with the problem of creating or more preciously with the design of websites practically aiming on Allianz Insurance Company. In a theoretical part there is a brief history of the development of websites and there is also defined the model of successful websites and there is presented the methodology of their creation (with the description of tools and techniques that are usually used). Within mentioned methodology there is a description of the field of User Experience (UX) also with the aspects that are taken into consideration during creating a website. Practical part, which has the form of the case study, is based on defined model and procedure of creating a website. The crucial point of the practical part is a design of website arrangement in a way of wireframe and mockup models. At the end of given thesis, created designs are assessed according to determined hypothesis and to business aims and requirements of given company.