Thesis (MBA)--Stellenbosch University, 2014. / The market benefits and competitive advantage of integrating social responsibility initiatives are well known within the global marketing context. More recently, this movement had notably increased within the South African wine industry, where wine producers are integrating philanthropy into their overall business operations. The purpose of this study was to examine whether the marketing of social responsibility initiatives, within the South African wine industry, would lead to a positive consumer attitude towards a brand and result in influencing South African wine consumers’ purchasing behaviour. The literature review was conducted to establish the effect of marketing social responsibility initiatives over consumer attitude, intention and planned behaviour. Descriptive and inferential statistics were used to analyse the data. This study indicated that the marketing of social responsibility initiatives are recognised by South African wine consumers as a decision-making factor and do influence consumers’ attitude towards brands, when purchasing wine. Although social responsibility initiatives are regarded as a low decision-making factor, when compared to other factors, the study did indicate that South African wine consumers generally do portray positive attitude towards the South African wine industry’s social responsibility initiatives. Generally, it was found that South African wine consumers portrayed positive planned purchasing behaviour towards most of the South African wine producers’ social responsibility initiatives, with management of quality and environmental conservation initiatives receiving more positive response. Land reformation and legislative responsibility were regarded as lesser important initiatives. Given the fact that social responsibility initiatives are recognised, yet only influences a certain portion of South African wine consumers’ purchasing decisions, the study did indicate that there are opportunities for the South African wine industry to market its social responsibility initiatives. The study concludes with the educational role that the marketing of social responsibility initiatives may have on influencing wine consumers’ planned behaviour and suggests a multi-stakeholder approach towards marketing.

Thesis (MTech (Horticulture))--Cape Peninsula University of Technology, 2016. / Waste management in winery and distillery industries faces numerous disposal challenges as large volumes of both liquid and solid waste by-products are generated yearly during cellar practices. Composting has been suggested a feasible option to beneficiate solid organic waste. This incentivized the quest for efficient composting protocols to be put in place. The objective of this study was to experiment with different composting strategies for spent winery solid waste. Compost materials consisting of chopped pruning grape stalks, skins, seed and spent wine filter material consisting of a mixture of organic and inorganic expend ingredients were mixed in compost heaps. The filter material component varied (in percentage) among five treatments: T1 (40%) lined, T2 (20%) lined, T3 (0%) lined, T4 (40%) grinded material, lined and T5 (40%) unlined. Composting was allowed to proceed in open air over 12 months, from autumn to summer. Indicators such as temperature, moisture, enzyme activities, microbial counts, pH, and C/N ratio, were recorded. Generally, season (df =3, 16, P < 0.05) had significant effects (df =1, 3, P < 0.05) on heap temperature and moisture in all treatments. Similarly, microorganisms (actinobacteria and heterotrophs) varied significantly in all treatments in response to seasonal change (df = 3, 16; P < 0.05). Enzyme activities fluctuated in accordance with seasonal factors and compost maturity stages, with phosphatases, esterases, amino-peptidases, proteases and glycosyl-hydrolases being most prominent. Compared to treatments T2 and T3, compost treatments with higher percentage waste filter materials (T1, T4 and T5) had higher N (16100-21300 mg/kg), P (1500-2300 mg/kg), K (19800-28200 mg/kg), neutral pH, and lower C/N ratios (13:1-10:1), which were also comparable with commercially produced composts. Filter materials therefore, appears to be a vital ingredient for composting of winery solid waste.

Thesis (MScAgricAdmin)--Stellenbosch University, 2001. / ENGLISH ABSTRACT: This research paper attempts to elucidate the main issues surrounding the integration of ethical trade, meaning the building, monitoring, and communicating of social and/or environmental responsibility, within the South African wine industry. The author first establishes the hypothesis that social and/or environmental responsibility is important to the South African wine industry, as this investment could theoretically provide the industry with a competitive advantage in an increasingly cutthroat international wine market by addressing the industry's most outstanding defects: the lack of quality production, the need for investment in natural resources (labour and the environment), as well as the call for building brand equity and niche marketing strategies. Put differently, this paper suggests that the investment in social and/or environmental responsibility could offer cost-saving benefits to the industry as well as paving a road to international market access. This research first gives a background of ethical trade and determines a picture of the current situation of the South African wine industry, and lastly, given this information, derives the key opportunities, obstacles, and implications of the potential amalgamation of ethical trade in the industry. / AFRIKAANSE OPSOMMING: Die doel van hierdie studie was om die belangrikste probleme rondom die integrering van etiese handel, waarby bedoel word die bou, monitering en kommunikering van sosiale en/of omgewingsverantwoordelike produksie, binne die Suid-Afrikaanse wynbedryf, toe te lig. Eers word die belangrikheid van etiese handel vir die bedryf vasgestel, en word redeneer dat sodanige belegging teoreties aan die bedryf 'n mededingende voordeel in die internasionale mark kan bied deur aandag te gee aan sekerlik die belangrikste tekortkominge in die Suid-Afrikaanse bedryf. Dit sluit in die gebrek aan genoegsame kwaliteit-produksie, die behoefte aan belegging in kritiese hulpbronne, naamlik mense en die omgewing, asook 'n wekroep vir belegging in handelsmerke en niche-strategieë. Anders gestel, word die voorstel gemaak dat sulke beleggings tot voordeel van die bedryf kan wees deur dat dit koste-besparings en verbeterde toegang tot die internasionale mark teweeg kan bring. Daarom word die begrip etiese handel eers toegelig, gevolg deur 'n strategiese ontleding van die Suid-Afrikaanse bedryf. Gegewe hierdie inligting, word die sleutel geleenthede, beperkinge, en implikasies van die aanvaarding van etiese handel dan ontleed.