Li Shuk-wan. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2002. / Includes bibliographical references (leaves 196-203). / Abstracts in English and Chinese. / ABSTRACT --- p.I / 摘要 --- p.II / ACKNOWLEDGEMENTS --- p.III / Chapter CHAPTER 1. --- INTRODUCTION --- p.1 / Statement of Goals --- p.1 / The Feminization of The Occupation --- p.4 / Setting： The Development of Gender Rights in Hong Kong --- p.10 / Literature Review --- p.11 / Methodology --- p.20 / Field Observation --- p.23 / About Skyhawk Air --- p.24 / Questionnaires with the General Public --- p.25 / Media Data --- p.25 / Field and Thesis Languages --- p.26 / Ethical Issues --- p.26 / Outline of Thesis --- p.27 / Chapter CHAPTER 2. --- "NEGOTIATING ""HUNGJE"" STEREOTYPES IN PUBLIC DISCOURSE" --- p.30 / "Discourse, Ideologies, and the Normalized Public" --- p.30 / Images of Hungje in the Media： The Public/Private Dichotomy --- p.33 / Kind and Caring Mothers --- p.35 / Friendly Neighbors --- p.37 / Agents of Smile --- p.38 / Beauty Icon --- p.41 / Sex Icon --- p.44 / Stereotypical Images of Hungje in Public Discourse --- p.47 / FAs' Responses to Stereotypical Images in Public Discourse --- p.49 / """Hungje and the Public/Private Dichotomy" --- p.50 / """I am a Flight Attendant"" and ""I Work in the Airline Industry """ --- p.52 / Chapter CHAPTER 3. --- RECRUITING THE RELEVANT BODY --- p.62 / Experiences of Recruitment --- p.62 / """To See and To Be Seen""" --- p.66 / Phoenix Air Recruitment --- p.68 / The Face --- p.68 / "A ""“Pro ´ح Dress Code" --- p.70 / The Arm-Reach --- p.71 / "The ""Official"" FA Image" --- p.72 / Tiger Air Recruitment --- p.73 / The Arm-Reach --- p.73 / The Standing Posture --- p.73 / The FA Image --- p.74 / The Sitting Posture --- p.75 / "The ""Official"" FA Image" --- p.76 / The Skin --- p.77 / The Hairstyle --- p.78 / Body Gestures --- p.79 / Pre-Employment Briefing --- p.81 / Conclusion --- p.82 / Chapter CHAPTER 4. --- CREATING AN APPROPRIATE MARKETABLE IMAGE --- p.84 / The Training Course --- p.85 / Image Management at Work --- p.87 / Behavioral Management --- p.88 / Emotional Management --- p.91 / "Teaching the Essence of ""“Heart""" --- p.92 / Quality Control on Workers' Smiles --- p.95 / Smile War: Keeping Smiles in Difficult Times --- p.97 / Body Image Management --- p.103 / Practicing Sexually-Dichotomized Gender Images --- p.104 / Interacting with the Make-up and Dress Codes --- p.111 / Chapter CHAPTER 5. --- BODY IN SERVICE: INTERACTING WITH CO-WORKERS --- p.123 / Ethnography of FAs' Work Life --- p.123 / Going to Work and Meeting the Public --- p.124 / Pre-Flight Work --- p.126 / Pseudo-Kin System --- p.127 / Pre-Flight Briefing --- p.129 / Leaving for the Ramp and Ground Preparation --- p.130 / Welcome On Board --- p.131 / Rush Hours --- p.132 / Body Contact in the Galley --- p.132 / Other In-Flight Work and FAs' Rest Time --- p.133 / Landing --- p.134 / Interacting with Co-workers --- p.134 / Expected Gender Roles --- p.135 / Embodying the Socialized Gender Responsibilities --- p.144 / Chapter CHAPTER 6. --- EMBODYING GENDER AND ETHNICITY: INTERACTING WITH PASSENGERS --- p.149 / Teaching the Relationship with Passengers --- p.149 / Maintaining a Physical Distance from Passengers --- p.151 / In-Flight Violence --- p.153 / Sexual Harassment --- p.159 / Verbal Harassment --- p.160 / Optical Harassment --- p.160 / Physical Harassment --- p.161 / In-Flight Courtship --- p.164 / Chapter CHAPTER 7. --- CONCLUSION --- p.172 / between work and family： individuality vs. motherhood --- p.176 / "Changing Attitude Towards The Conventional ""“Mother"" Role " --- p.180 / "The ""Traditional"" Gender Concepts " --- p.182 / "Gender Politics Between ""Traditional"" and ""New"" Concepts " --- p.186 / The Future of Gender Relations in Hong Kong --- p.189 / APPENDIX 1. INTERVIEW PROTOCOL FOR FLIGHT ATTENDANTS --- p.191 / APPENDIX 2. QUESTIONNAIRE FOR THE HONG KONG CHINESE PUBLIC --- p.194 / APPENDIX 3. QUESTIONNAIRE FOR THE HONG KONG CHINESE PUBLIC (ENGLISH TRANSLATION) --- p.195 / REFERENCE CITED --- p.196