Purpose – The purpose of this master thesis is to offer a number of illustrations of Russian female entrepreneurs in order to identify potential motivational factors that make Russian women launch their own business start-ups. Design/methodology/approach – The qualitative research method is applied within the master thesis based on information received from secondary (case studies) and primary (semi-structured interviews) data collection methods. The actor view and combination of directed and summative approaches of the qualitative content analysis update the information gathered within the theoretical studies of peer-reviewed articles on female entrepreneurship in general and particularly in Russia. Findings – Female entrepreneurs are not a homogenous group. Motivational factors can be divided in two groups: both applicable to male and female entrepreneurship; exclusively female motivations. “The glass ceiling effect” is a common problem that pushes women into self-employment. “Internal-stable reasons” encourage women entrepreneurship as an opportunity to achieve work-life balance and be one’s own boss. The desire of social contribution is a driver of female entrepreneurship, too. Marriage and birth of children make females think about starting their own businesses as well. Female entrepreneurship discrimination in Russia still exists up to now, in particular: sexism and dalliance. The principle motivational factors for women entrepreneurs in Russia are: wholesome family relationship and family support. One can behold a developing positive trend inside the boundaries of various discrimination problems that used to frustrate the majority of females determined to embark on entrepreneurial activity. Still the majority of females who are determined to launch entrepreneurial projects consider marriage to be a significant and useful social institution. Research limitations/implications – The research studies on women entrepreneurship in the world are at the infancy stage, much less in Russia. Thus, the number of articles on female entrepreneurship is willing to be broaden. The only conduction of interviews in terms of empirical analysis is not enough and could be supported by surveys and focus groups in the future. The authors are limited in time and resources for the analysis of such a vast topic as well as restrictions in the regional context (central regions – Moscow) disallow to apply findings in relation to the whole Russian Federation. Practical implications – The findings of the master thesis could be used by researchers to replicate the study of motivational factors in a multiregional sample and to know whether the results are similar in all regions of Russia; and policy makers to motivate women to become entrepreneurs as it is a source of new jobs and allows women to be active participants in the country’s economy.