It has long been held that processing at the single word level during reading is automatic. However, research has recently begun to emerge that challenges this view. The literature surrounding the processing of emotion while recognizing printed words is limited, but some findings in the processing of emotion in faces suggest that negative stimuli (especially threat stimuli) promote quick and accurate processing. The purpose of the present experiments is to investigate whether negative emotionally-laden words are afforded priority processing in visual word recognition compared to positive emotionally-laden words. Two experiments are reported that manipulated the lexicality and valence of the target and distractor stimuli (Experiments 1 & 2), the validity of a spatial pre-cue (Experiments 1 & 2), and the presence of a distractor item (Experiment 2). Participants were asked to determine whether the target stimulus spelled a word or not. Response times on valid trials were faster compared to invalid trials, response times to negative emotionally-laden words were slower compared to positive emotionally-laden words, and the presence of a distractor item encouraged better focus on the target stimuli in the absence of any evidence that the valence of the distractor itself was processed. These results are consistent with the hypothesis that visual word recognition is not automatic given that processing benefited from the accurate direction of spatial attention. Furthermore, negative emotionally-laden words benefited equally compared to positive emotionally-laden words and therefore provide no evidence of automatic processing.

It has long been held that processing at the single word level during reading is automatic. However, research has recently begun to emerge that challenges this view. The literature surrounding the processing of emotion while recognizing printed words is limited, but some findings in the processing of emotion in faces suggest that negative stimuli (especially threat stimuli) promote quick and accurate processing. The purpose of the present experiments is to investigate whether negative emotionally-laden words are afforded priority processing in visual word recognition compared to positive emotionally-laden words. Two experiments are reported that manipulated the lexicality and valence of the target and distractor stimuli (Experiments 1 & 2), the validity of a spatial pre-cue (Experiments 1 & 2), and the presence of a distractor item (Experiment 2). Participants were asked to determine whether the target stimulus spelled a word or not. Response times on valid trials were faster compared to invalid trials, response times to negative emotionally-laden words were slower compared to positive emotionally-laden words, and the presence of a distractor item encouraged better focus on the target stimuli in the absence of any evidence that the valence of the distractor itself was processed. These results are consistent with the hypothesis that visual word recognition is not automatic given that processing benefited from the accurate direction of spatial attention. Furthermore, negative emotionally-laden words benefited equally compared to positive emotionally-laden words and therefore provide no evidence of automatic processing.

A normative experimental study was undertaken to establish whether engaging in positive, negative, and neutral mental imagery affected the reaction rate of participants to positive, negative, and neutral word stimuli. The sample consisted of computer literate, English speaking participants with no history of clinical disorders. A total of 80 participants took part in the study, with 40 participants from either gender. The results of a factorial ANOVA indicated that the type of mental imagery engaged in had a significant effect on the rate at which participants responded to stimuli (p=.00023, F=8.4057), whilst the emotional valence of the stimuli did not have a significant effect (p=.30503, F=1.1877). However, the interaction between the type of mental imagery and the emotional valence of the stimuli was highly significant (p=.00794, F=3.4576), thereby indicating that engaging in positive or negative mental imagery did bias participants towards a faster reaction rate to positive or negative stimuli respectively. / M.A. (Psychology) / Psychology

A normative experimental study was undertaken to establish whether engaging in positive, negative, and neutral mental imagery affected the reaction rate of participants to positive, negative, and neutral word stimuli. The sample consisted of computer literate, English speaking participants with no history of clinical disorders. A total of 80 participants took part in the study, with 40 participants from either gender. The results of a factorial ANOVA indicated that the type of mental imagery engaged in had a significant effect on the rate at which participants responded to stimuli (p=.00023, F=8.4057), whilst the emotional valence of the stimuli did not have a significant effect (p=.30503, F=1.1877). However, the interaction between the type of mental imagery and the emotional valence of the stimuli was highly significant (p=.00794, F=3.4576), thereby indicating that engaging in positive or negative mental imagery did bias participants towards a faster reaction rate to positive or negative stimuli respectively. / M. A. (Psychology) / Psychology