Föreliggande rapport har genomförts i samarbete med uppdragsgivaren Café Forsnäs. Syftet med undersökningen var att ta reda på hur den visuella identiteten för Café Forsnäs arbetsintegrerande sociala företag (ASF) bör se ut för att förmedla deras värdeord och vision, medmänsklighet. Studien inledes med en semistrukturerad intervju med Café Forsnäs för att få djupare inblick i företagets värdeord och vision. En visuell observation utfördes med syftet att få överblick hur andra ASF:s väljer att profilera sig. En semistrukturerad intervju utfördes med ett redan etablerat företag med sociala mål med syftet att ta reda på hur andra sociala företag ser på sin visuella identitet. Ytterligare en semistrukturerad intervju genomfördes med arbetstagande i ett företag med sociala mål. Syftet var att ta reda på om det visuella uttrycket hos ett företag var en avgörande faktor vid sökandet av praktik- eller arbetsplats. En enkätundersökning genomfördes med syftet att undersöka hur Café Forsnäs vision bäst skulle förmedlas: Ett medmänskligt, ekologiskt café på landet. Baserat på enkätundersökningen påbörjades designarbetet i nära samarbete med uppdragsgivaren. Från undersökningen har det framgått att företag med sociala mål oftast inte prioriterar sin visuella identitet. Det framkom också att det är av stor vikt för ett ASF att framstå som strukturerad och seriös gentemot myndigheter och samarbetspartners. Forskning visar att en tydlig visuell identitet bidrar till ett seriöst intryck och slutsatsen som kan dras är att ett ASF därför bör ha en visuell identitet som tydligt kommunicerar företagets vision. Den visuella identiteten skapades utifrån känslan som framkom av enkätundersökningen och utifrån diskussioner med uppdragsgivaren. / This survey is conducted in collaboration with Café Forsnäs. The purpose of the survey was to find out how the visual identity of Café Forsnäs work integration social enterprise should look to convey their value and vision, humanity. The study starts with a semi-structured interview with Café Forsnäs for a deeper insight into the company's value and vision. A visual observation was performed with the purpose of gaining an overview of how other work integration social enterprises choose to profile themselves. A semi-structured interview was conducted with an already established company with social goals with the purpose of finding out how other social enterprises look at their visual identity. A further semi-structured interview was conducted with employees in a company with social goals. The purpose was to find out if the visual expression of a company was a decisive factor in the search for an internship or workplace. A survey was conducted with the aim of exploring how Café Forsnäs vision was best served: a charitable, organic café in the country. Based on the survey, design work began in close cooperation with the client. From the survey it has been found that companies with social goals usually do not prioritize their visual identity. It also emerged that it is very important for a work integration social enterprise to appear structured and serious towards authorities and partners. Research shows that a clear visual identity contributes to a serious impression and the conclusion that can be drawn is that a work integration social enterprise should therefore have a visual identity that clearly communicates the company's vision. The visual identity was created on the basis of the visual sentiment of the questionnaire and on the basis of discussions with the client.

本研究透過比較大誌雜誌與街遊導覽活動社會企業方案對遊民服務產生的影響，以及兩者於服務系統中的角色，了解社會企業於遊民服務中的功能。雖然兩者均以促進遊民就業為社會目的，但是在牽涉教育訓練、生活安排與遊民長期規劃時，兩社會企業方案發展出不同的商業模式。相映著社會企業於臺灣社會福利供給體系日漸重要的角色，本研究關注社會企業的「社會性」如何與商業模式結合，社會與商業的互動如何影響遊民的生活安排，藉此了解社會企業發揮的功能以及對於遊民社會融合的影響。 本研究分析架構是藉由考察社會企業於工作模式與經營目標中的差異，了解其對遊民權益的影響。進一步觀察社會企業所提供的工作性質與企業中組成人員怎麼影響遊民於區域面向、經濟所得、教育訓練、社會參與、勞動市場面向的社會融合效果。此外，特別關注遊民在工作之餘，如何調適生活安排與工作之間的生存策略。 研究結果發現兩種社會企業方案的商業模式與社會目的反應於工作模式和經營目標之間的互動模式與平衡策略，如此的組織設計以及其衍生的互動與平衡策略也使其在遊民福利服務中發揮不同的功能。組織設計而言，大誌偏向以商業模式為主，組成人員為出版專業人員與志工，提供無工作門檻且時間彈性安排的工作機會，使參與者透過販售大誌累積資產與工作經驗。街遊則偏向以社會目的為主，組成人員為社工專業人員與志工，導覽工作需要長期的培訓，因此，街遊志工與社工人員參與個案生活安排的機會較多，因此個案能夠更直接地接觸所需的服務。 兩家社會企業都提供了具促進社會融合功能的支持性就業環境，一方面大誌提供了勞動市場多元的工作機會，另一方面街遊則是提供完整的教育訓練與社會服務，補充了穩定服務中的就業機會與過渡服務中的職業訓練。從兩個社會企業案例可發現，社會企業透過提供穩定工作機會，能夠舒緩社會排除的程度，也嫁接遊民與社會福利體系的連結。本研究認為由於社會企業所目前提供的收入水準仍無法使遊民穩定地維持居住需求，因此若可以搭配安置服務或居住相關的補助，較容易使社會企業方案發揮脫貧功能。次之，建議可以將社會企業納入遊民就業服務的資源之一，由於兩家社會企業方案都提供具有教育與訓練功能的工作機會，能夠補足目前遊民就業服務中較少職業訓練的部分。 / By analyzing The Big Issue Taiwan and Hidden Taipei, in terms of their business models and social aims, this research investigates the role of social enterprise programme in the welfare service for the homeless and the impact of the programme on the latter. Both of the social enterprise programmes aims at offering supportive working environment and job opportunities. However, they have developed different resource balancing and transferring strategies on the issues of homeless’ income, education, training and housing needs. Responding to the gradually important role of social enterprise, this thesis aims at researching how a social enterprise copes with the balance between social aims and business model, and finally, how the balance effects the social inclusion of homeless. The research investigates the differences between two business models to understand how it influences homeless’ rights. Furthermore, by investigating the business model, in terms of the numbers of employee and volunteer and the types of job opportunities being provided, we can understand the effect of social inclusion in various dimensions: for instance, housing, income, education and training, social participation and labour market. Special attention is paid to know how homeless navigate the balance between work and daily life. The result shows the different interaction between social enterprise and homeless, and the balance strategies reflected from the different business models and social aims. Additionally, different business models and the balance strategies have different impacts on the homeless welfare services. As a business-inclined social enterprise, The Big Issue Taiwan offers job opportunities with flexible requirements and working hours. The Big Issue vendors can save money from selling the magazine and gain working experience for the next job. On the other hand, Hidden Taipei, which plays as a pro-social aim business model, offers job with high-quality requirements, which requires long-term training. Therefore, the social workers and volunteers could spend more time with the clients. Both of the social enterprises offer and create a supportive employment environment promoting social inclusion of the homeless and various opportunities in the labour market. While The Big Issue Taiwan has created job opportunities, Hidden Taipei has offered complete employment training program and social service. By creating a stable and supportive working environment, social enterprise has not only changed the vulnerable status and promoted the social inclusion of homeless, but also the connection between homeless and social welfare system. However, The Big Issue vendors and Hidden Taipei guides can still hardly afford the rent for their residence on a stable basis. Therefore, this research suggests that the income may have better effect if it has accompanied with housing-related benefit. Secondly, regarding the lack of the education and training program in homeless service, it is suggested that social enterprise could be integrated into the homeless service for its complete training program.