Background: Today, 98% of all Swedish upper secondary school students have Internet access and the majority possess accounts on social media; allowing them to generate content and engage with brands in a new way. Amongst this, we find influencer marketing; a new form of endorsement strategy utilized by companies in the social media setting to promote products and brands.   Problem: Companies rely to a greater extent on influencers, becoming one of their main marketing communication strategies. However, the scarcity of research within influencer marketing regarding credibility may cause marketers to fall into a trap of basing their marketing communication on guesswork; potentially affecting the efficiency of their advertising message.   Purpose: This paper sought to create an understanding of how Generation Z assigns credibility to an influencer and their sponsored posts on Instagram, in the multilayered and complex social media environment, where the question of how may cover both the perceived positive and negative influences on credibility.   Method: A qualitative approach with semi-structured focus groups with 29 participants from Generation Z were conducted. The data collected from the focus groups were later analyzed using the general analytical procedure and further compared with existing literature within the field.   Results: This research indicated that expertise, trustworthiness, similarity, engagement, previous endorsements, influencer and product match, advertisement and feed match and follower count can positively influence the assigning of credibility. Furthermore, the following factors were indicated to negatively influence the assigning of credibility: entertainment value, social ties, mismatch between the influencer and the product, multiple endorsements and advertising and feed match.

A Tecnologia da Informação (TI) fornece suporte às organizações empresariais, proporcionando agilidade e qualidade aos seus processos de negócio. Este suporte é fornecido por aplicações que compõe o ecossistema de software que, de uma maneira geral, não apresenta as características necessárias à integração, dificultando a reutilização. Neste sentido, a Integração de Aplicações Empresariais (EAI) concentra-se na concepção e implementação de soluções de integração. A tecnologia Guaraná DSL é uma das ferramentas que fornecem este suporte, porém, ela difere das outras propostas por incluir um sistema de monitoramento que pode ser configurado usando uma linguagem baseada em regras para gerar soluções com tolerância a falhas. No entanto, Guaraná DSL ainda não está formalizado, e por esta razão, não é possível validar as regras escritas por engenheiros de software utilizando a linguagem baseada em regras. Além disso, não é possível gerar automaticamente as regras com base na semântica de uma solução de integração. Esta pesquisa propõe um estudo detalhado da tecnologia Guaraná DSL com enfase no mecanismo de tolerância a falhas, além do estudo e comparação dos métodos formais: Notação Z, B, Alloy, RSL, Redes de Petri, levando em consideração as características do Guaraná. Utilizando os metamodelos UML com restrições escritas em OCL da linguagem de domínio específico da tecnologia Guaraná encontrados na literatura, foi proposto um modelo matemático com a especificação formal da sintaxe abstrata e posterior validação. Para a especificação formal e validação utilizou-se a Notação Z por meio da ferramenta Z-EVES. / 157 f.

by Lai Kin-wing. / Typescript (photocopy) / Includes bibliographical references / Thesis (M.Ph.)--Chinese University of Hong Kong, 1982

by Wu Chun Pong. / Thesis (M.Phil.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves 86-[91]). / Chapter 1 --- Introduction --- p.1 / Chapter 1.1 --- Formal Specification Methods --- p.1 / Chapter 1.2 --- The Z notation --- p.2 / Chapter 1.3 --- Overview of Thesis --- p.3 / Chapter 2 --- The Specification Language Z --- p.5 / Chapter 2.1 --- Background --- p.5 / Chapter 2.2 --- Structure and Characteristics --- p.6 / Chapter 2.3 --- Object Orientation in Z --- p.10 / Chapter 2.3.1 --- Hall's style --- p.11 / Chapter 2.3.2 --- Schuman and Pitt's variant --- p.11 / Chapter 2.3.3 --- Object-Z --- p.12 / Chapter 2.4 --- Execution in Z --- p.13 / Chapter 2.5 --- Animation of Z Specifications --- p.15 / Chapter 2.5.1 --- Prolog --- p.15 / Chapter 2.5.2 --- Translation Z into Prolog --- p.18 / Chapter 2.5.3 --- Related Works --- p.19 / Chapter 3 --- Incorporating Real Numbers in Z --- p.22 / Chapter 3.1 --- Dedekind Cut --- p.23 / Chapter 3.2 --- Cantor's definition --- p.23 / Chapter 3.3 --- Practical approach --- p.24 / Chapter 4 --- Constraint Logic Programming and CLP(R) --- p.26 / Chapter 4.1 --- Constraint Logic Programming --- p.26 / Chapter 4.2 --- CLP(R) --- p.27 / Chapter 4.3 --- Example of CLP(R) --- p.29 / Chapter 5 --- The ZCLP(R) Animation System --- p.31 / Chapter 5.1 --- Design Philosophy --- p.31 / Chapter 5.2 --- Implementation Strategy --- p.34 / Chapter 5.3 --- Z editor (ZEDIT) --- p.36 / Chapter 5.4 --- Prolog Library for set operation (ZCLIB) --- p.37 / Chapter 5.4.1 --- Basic needs for the Library --- p.37 / Chapter 5.4.2 --- Rules for the library --- p.38 / Chapter 5.4.3 --- Limitation of the Library --- p.43 / Chapter 5.5 --- Z to CLP(R) Translator (ZCGEN) --- p.44 / Chapter 5.5.1 --- Procedure for translation --- p.45 / Chapter 5.5.2 --- Demonstration --- p.47 / Chapter 5.5.3 --- Rules for translation --- p.48 / Chapter 5.5.4 --- Limitations of the Translator --- p.50 / Chapter 5.6 --- Z to LATEX translator (ZLATEX) --- p.52 / Chapter 6 --- Examples --- p.54 / Chapter 6.1 --- A Simple Banking System --- p.54 / Chapter 6.1.1 --- Bags --- p.54 / Chapter 6.1.2 --- Specifications --- p.56 / Chapter 6.2 --- A Graphics Example --- p.61 / Chapter 6.2.1 --- Defining a Rectangle --- p.62 / Chapter 6.2.2 --- Drawing a Rectangle --- p.63 / Chapter 6.2.3 --- Defining a Circle --- p.63 / Chapter 6.2.4 --- Specifications --- p.64 / Chapter 6.3 --- Specifications Writing Experience --- p.76 / Chapter 7 --- Conclusion --- p.79 / Chapter 7.1 --- Contributions --- p.79 / Chapter 7.2 --- Difficulties --- p.83 / Chapter 7.3 --- Further Works --- p.84 / Bibliography --- p.86

Discharge - as one of modes of resolving insolvency The subject matter of this master thesis is the institute of discharge of debts, with an emphasis on its rehabilitative nature. A certain degree of indebtedness of the population is currently a social standard and many consumers are falling into the so-called debt trap. This is the reason why the institute of discharge of debts has become the forefront of interest. Discharge allows a debtor to solve impending or already existing bankruptcy and his/her return to normal economic life with a clean sheet. In its seven chapters, the thesis classifies discharge in the system of insolvency law and chronologically deals with insolvency proceedings from the petition to declare bankruptcy and the motion to permit the discharge until its termination from the point of view of debtors as well as creditors. Besides defining alternative ways of resolving insolvency, basic subjects of insolvency proceedings and their possible intervention in the process; the thesis focuses on the subjective and objective admissibility of discharge. Furthermore, the thesis examines the choice of the appropriate method of discharge, namely realisation of bankrupt's estate, fulfilment of the instalment plan or combination of these methods; and conditions for successful completion of...

No description available.

Práce se zabývá projektem Common Consolidated Corporate Tax Base, jehož cílem je vytvořit společná pravidla pro zjištění základu korporátní daně, platná v celé EU, a rovněž pravidla konsolidace, která by umožnila subjektům podnikajícím ve více státech EU zjišťovat jeden základ daně za celou skupinu.

Diplomová práce shrnuje právní úpravu účetnictví a daní z příjmů právnických osob v České republice. Blíže specifikuje daňově uznatelné a neuznatelné náklady. Upozorňuje na nutné úpravy výsledku hospodaření zjištěného z účetnictví, které je třeba provést pro stanovení základu daně dle zákona o daních z příjmů a následné vypočtení splatné daně z příjmů právnických osob. Obsahuje metody výpočtu a účtování odložené daně. Diplomová práce hodnotí výhody a nevýhody provázanosti účetního a daňového systému.

Práce se zabývá možnostmi a způsoby, jakými lze v dnešní době pracovat z domova. Definuje a osvětluje jednotlivé pojmy, které s touto problematikou úzce souvisí, protože je tato oblast zatím v literatuře jen velmi nejednoznačně popsána. Základním cílem této práce je pokus vymezit práci z domova a mimo stálé pracoviště. Druhým cílem je ukázat vzory takovéto práce a upozornit na její pozitiva a negativa. Dalším cílem je ukázat jednotlivé možnosti, kterými lze tento model práce či podnikání realizovat. Po úvodní kapitole, která definuje základní pojmy, následuje druhá část práce, která řeší možné postupy při realizaci práce z domova. Třetí část práce je zároveň nejobsáhlejší a je věnována zkušenostem a konkrétním příkladům nabídek na práci z domu.

Práce dává návod, jak lze legálně snížit daňový základ a daň z příjmů. Zabývá se novou možností společného zdanění manželů. Podrobně řeší nezdanitelné části základu daně, položky odčitatelné od základu daně a slevy na dani, včetně bonusů.