Thesis (DTech (Marketing))--Cape Peninsula University of Technology, 2013. / During the past few decades, nation branding has emerged as one of the key strategies for national economic development. Many nations across the world, both developed and developing, have embraced the concept as they compete against each other for export markets, foreign direct investment, tourists, scarce human resources and international leverage and influence. Nation branding has now become one of the critical drivers for country differentiation and the creation of sustainable competitive advantages for nations. This thesis explores the concept of nation branding and investigates its applicability to Zimbabwe, a country which has been riddled with various socio-economic and political challenges during the past two decades. The main purpose of the thesis was to develop a model that can be used to re-brand Zimbabwe. This research study adopted a mixed-methods approach through the amalgamation of both qualitative and quantitative research methodologies. A survey questionnaire was administered to respondents who included Zimbabweans as well as people who are not Zimbabwean citizens. The qualitative phase of the research study consisted of depth interviews with various branding practitioners, managers in both the private and public sectors and academics inside and outside of Zimbabwe. Four summarised case studies were also carried out in order to draw lessons from cases of successful and unsuccessful nation branding programmes in different parts of the world. According to the research findings, Zimbabwe has a negative image on the global map. The country needs to be re-branded and the majority of Zimbabweans are willing to be part of this process. However, for the re-branding initiative to be successful there should be a comprehensive transformation of the country's socio-political, economic and legal systems in order to create an enabling environment that is conducive for the effective application of nation branding strategies. The findings further reinforce the notion that re-branding should be part of a broader national economic development strategy for the country. The thesis concludes with the propagation of two models viz, the transformative process model for the re-branding of Zimbabwe and the re-branding as a transformative learning process model.

The study looks at the land issue from the perspective of Missiology. It shows in what sense the land issue is an issue for mission. The pastoral cycle of Henriot and Holland is used to analyse the land issue in Zimbabwe. The analysis takes seriously the situation of the marginalized in Zimbabwe in relation to other stakeholders in the land issue. The study also looks at the ecological implications of the land issue. A comparison is drawn between South Africa and Zimbabwe as far as the land issue is concerned. A major aspect of the study is the theological question on God and land. The study concludes with a proposal on the kind of action that needs to be taken in resolving the land question. / Christian Spirituality, Church History and Missiology / M.Th.(Missiology)

The fast track land reform programme resulted in a fundamental reorganisation of rural relations in Zimbabwe, changing the landscape in an irreversible way with people from diverse backgrounds converging on former white-owned farms. This thesis tells the story of how the newly resettled land beneficiaries are organising themselves socially in response to various economic challenges. It makes a contribution towards understanding how redistributive land reforms and local government restructuring influence rural social organisation and agency. Furthermore the study examines local perceptions on the meanings of the „farm‟ and „land redistribution‟. An utterance by one war veteran “what used to be your farm is now our land and you are free to take your farm but leave our land” provides an alternative rendition to contestations of restitution versus a purely farm productionist discourse. The study, through an analysis of primary and secondary data, provides a fresh understanding of the social outcomes of fast track. It traces the evolution of land and agrarian reforms in post-independence Zimbabwe and the political and social economic context that led to „fast track‟. Through an analysis of field findings the thesis is able to define the dominant social groups that were resettled during fast track and the challenges they face in utilising the land. The findings show that the majority of the land beneficiaries were from the customary areas, with limited agricultural experiences. Local cooperation within informal networks and local farmer groups has been identified as one of the ways in which social reproduction is being organised. These groups are responsible for enhancing production capacity but they face a number of constraints. The study derives its theoretical foundation from the post 1980s debates on rural society dominated by Mafeje (1993, 2003), Rahmato (1991) and Mamdani (1996). The debates centred on how institutions of inclusion, authority and cooperation such as the lineage groups, local farmer groups and traditional authority remain relevant in the organisation of post-independent rural African society especially in a context of increased commoditisation of rural relations of production. Using theoretical insights derived from analysing the role of the lineage groups in the allocation of critical resources such as land and the influence of traditional authority (indirect rule) as a form of local government, the study examines how social organisation is emerging in areas where neither lineage nor traditional authority are not dominant. The thesis of rural cooperation through local groups as advanced by Rahmato (1991) and Moyo (2002) provides partial insights into the response mechanisms that land beneficiaries invoke in this instance. It is not necessarily an autonomous space of organisation but rather the state is actively involved through various functionaries including extension officers who invariably advance a very productionist approach. The state‟s monopoly through its local functionaries hides its political cooptation effect by emphasising organisation for production without questioning the manner in which that production is externally controlled through limited rights over land, the state‟s monopoly over inputs supply and markets for commodities. Whilst land reform has been driven by local participation through land occupations, local government reform has been technocratically determined through Ministerial directives. There is however little innovation in the form of local government that is being introduced. It expands the fusion of authority between elected Rural District Councils and unelected traditional authority functionaries. The forms of social organisation and agency that have emerged remain subordinated to the state with no links to other networks of rural producers‟ associations and urban civil society organisations. These developments form part of a longheld tradition within the Zimbabwean state where the legitimacy of local organisation and authority is usurped to service the interests of the state. Thus whilst land reform has to a certain extent accommodated the majority poor, the ensuing local government and agrarian reforms are more focused on limiting their participation in broader processes of political engagement around distribution and accumulation and their own governance.

The narratives about the postexilic Judean community are an ancient biblical account of the socio-economic and political experiences of the Judeans when they were finally restored back to Judah from Babylonian captivity. Although the Judean restoration was celebrated when they were restored by King Cyrus’ decree, real freedom did not prevail in the Persian province of Yehud; corruption, usury, greed, oppression, enslavement and loss of property impacted negatively on the poor. The leadership expropriated from poor citizens land, vineyards, and houses in exchange for food. In addition, the governors also charged heavy interest on money borrowed by poor members of society. Parents and their children were subjected to enslavement. In response to these corrupt practices, Nehemiah challenged the leadership to stop oppressing the poor. Nehemiah went further to provide food to the starving Judeans and other people from surrounding nations which served as a stimulus to strive towards alleviating poverty and starvation among communities. By employing an approach known as hermeneutics of appropriation, this thesis appropriates the experience of the postexilic Judean community to the post-independence Zimbabwean context. Between the years 1999 and 2008 many people lost their lives due to unemployment and lack of income, shelter, nutrition, and access to health-care facilities because of the economic meltdown following the controversial fast-track land reform programme in Zimbabwe. The majority of people are still experiencing the negative impact of the land reform as people strive to make a living in the absence of jobs and income scarcity. Corruption by the leadership has continued to further exacerbate starvation among the poor until today.This study attempts to employ the biblical Nehemiah’s social justice reforms (Neh 5) to challenge the Zimbabwean leadership to focus on rebuilding the country which was ravaged by a decade of both political and socio-economic crises. Lessons drawn from Nehemiah would be used to stimulate the leadership in the Zimbabwean government and members of society at large, to strive towards helping the poor and alleviating poverty. / Old Testament & Ancient Near Eastern Studies / D. Litt. et Phil. (Biblical Studies)

The narratives about the postexilic Judean community are an ancient biblical account of the socio-economic and political experiences of the Judeans when they were finally restored back to Judah from Babylonian captivity. Although the Judean restoration was celebrated when they were restored by King Cyrus’ decree, real freedom did not prevail in the Persian province of Yehud; corruption, usury, greed, oppression, enslavement and loss of property impacted negatively on the poor. The leadership expropriated from poor citizens land, vineyards, and houses in exchange for food. In addition, the governors also charged heavy interest on money borrowed by poor members of society. Parents and their children were subjected to enslavement. In response to these corrupt practices, Nehemiah challenged the leadership to stop oppressing the poor. Nehemiah went further to provide food to the starving Judeans and other people from surrounding nations which served as a stimulus to strive towards alleviating poverty and starvation among communities. By employing an approach known as hermeneutics of appropriation, this thesis appropriates the experience of the postexilic Judean community to the post-independence Zimbabwean context. Between the years 1999 and 2008 many people lost their lives due to unemployment and lack of income, shelter, nutrition, and access to health-care facilities because of the economic meltdown following the controversial fast-track land reform programme in Zimbabwe. The majority of people are still experiencing the negative impact of the land reform as people strive to make a living in the absence of jobs and income scarcity. Corruption by the leadership has continued to further exacerbate starvation among the poor until today.This study attempts to employ the biblical Nehemiah’s social justice reforms (Neh 5) to challenge the Zimbabwean leadership to focus on rebuilding the country which was ravaged by a decade of both political and socio-economic crises. Lessons drawn from Nehemiah would be used to stimulate the leadership in the Zimbabwean government and members of society at large, to strive towards helping the poor and alleviating poverty. / Biblical and Ancient Studies / D. Litt. et Phil. (Biblical Studies)