Global ETD Search

1	Annonsblockerare – Ett oönskat men nödvändigt verktyg mot webbannonser Giang, Henry January 2016 (has links) Annonsering på webbplatser har seglat upp som en av de stora affärsmodellerna på internet. Annonsörer förlitar sig på intäkter genererat från annonsering för att kunna erbjuda gratis tjänster på nätet för användarna. Denna uppsats syftar till att undersöka användarnas syn på webbannonser och annonsblockering samt undersöka fördelar och nackdelar med annonsblockering. Även synpunkter på vad en bra och dålig annons är, enligt webbanvändarna. Med en flermetodsforskning har både en kvalitativ intervju och kvantitativ enkätundersökning genomförts. Resultatet från uppsatsen indikerar att majoriteten av respondenterna upplever webbannonser som negativt, och att det de största anledningarna till varför annonsblockering används är på grund av att de flesta webbannonser upplevs som påträngande eller vilseledande. / Advertising on websites has emerged as one of the great business models on the Internet. Advertisers rely on the revenue generated from advertising to offer free services online to users. This paper aims to investigate the users' view of web ads and ad blocking interesting to explore as well as advantages and disadvantages of ad blocking. With a multi-method research, both qualitative interviews and quantitative survey completed. The results of the paper indicate that the majority of respondents experiencing banners negative, and that the main reasons why ad blocking is used is because of the fact that most online advertisements are perceived as intrusive or misleading. webbannons annonsblockering adblock attityd intrång Engineering and Technology Teknik och teknologier
2	Srovnání reklamních systémů a vybrání nejvhodnější varianty pro "Pension 48" / Comparison advertising systems and selection of the best solution for "Pension 48" Kalous, Martin January 2011 (has links) This work deals with internet advertising. Describes the basic characteristics of Internet marketing, survey errors that nascent entrepreneurs engage in formulating goals. Discusses the different types of advertising on the Internet usable in terms of functionality, payment options. It also offers an overview of advertising systems that provide these types of ads. In connection with advertising, the work deals with the problem of blocking. On show are the best known systems that block ads, but also ways to bypass such systems. The aim is to give people who want to invest money into advertising, relevant information about our services and help them choose the right type of promotion for your website. According to predefined criteria to verify the suitability of advertising and advertising system on the guesthouse accommodation in Spindleruv Mlyn. The performance is selected advertising system, its functions, a detailed procedure for creating the campaign and its optimization. The results presented show that the ad was chosen correctly. In addition, there are suggested ways to improve an existing campaign.
3	Swedes Online: You Are More Tracked Than You Think Purra, Joel January 2015 (has links) When you are browsing websites, third-party resources record your online habits; such tracking can be considered an invasion of privacy. It was previously unknown how many third-party resources, trackers and tracker companies are present in the different classes of websites chosen: globally popular websites, random samples of .se/.dk/.com/.net domains and curated lists of websites of public interest in Sweden. The in-browser HTTP/HTTPS traffic was recorded while downloading over 150,000 websites, allowing comparison of HTTPS adaption and third-party tracking within and across the different classes of websites. The data shows that known third-party resources including known trackers are present on over 90% of most classes, that third-party hosted content such as video, scripts and fonts make up a large portion of the known trackers seen on a typical website and that tracking is just as prevalent on secure as insecure sites. Observations include that Google is the most widespread tracker organization by far, that content is being served by known trackers may suggest that trackers are moving to providing services to the end user to avoid being blocked by privacy tools and ad blockers, and that the small difference in tracking between using HTTP and HTTPS connections may suggest that users are given a false sense of privacy when using HTTPS. / <p>Source code, datasets, and a video recording of the presentation is available on the master's thesis website.</p> measurement security privacy internet web http https tracking domains web browser website retrieval redirects privacy enhancing technologies online advertising web analytics content blocking google facebook twitter adblock disconnect.me pjantomjs http archive alexa sweden Computer Sciences Datavetenskap (datalogi) Media and Communication Technology Medieteknik Information Systems

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