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Este trabalho aborda a comunicação administrativa como tema e problema de comunicação organizacional, com objetivo de mostrar e esclarecer o seu obscurecimento como objeto de pensamento e propor um novo enfoque, buscando contribuir para o debate acadêmico dessa vertente da comunicação integrada. Do ponto de vista dos procedimentos lógicos que nortearam o processo investigativo, o trabalho se inclui no arco de influência da fenomenologia. Elaborou-se um quadro de referência sobre comunicação organizacional e sobre cultura organizacional buscando situar e problematizar a comunicação administrativa, analisar e interpretar os seus conteúdos significativos em termos das convergências, ambigüidades, disparidades, contradições e complementaridades que expõem, escondem ou suscitam. Foram identificadas as linhas que perpassam o centro do corpus documental composto de manuais e compêndios de comunicação administrativa por meio do mapeamento dos seguintes eixos explanatórios: objeto de pensamento, conceito, enfoques, ênfases de conteúdos, proposições práticas. Com o balizamento do conhecimento já produzido sobre o tema, propõe-se uma abordagem alicerçada em seis categorias do pensamento antropológico: regra, pessoa, identidade, diversidades, saberes, crenças. / The present thesis focuses on administrative communication as an organizational communication theme and investigation problem, aiming to show and clarify the lack of study and research about it and to propose a new approach which will contribute to the academic debate on this integrated communications area. As far as the methodological procedures are concerned, this work is influenced by the phenomenology. An organizational communication and organizational culture board was elaborated, to put emphasis on the administrative communication, taking it in terms to analyze and to interpret its relevant contents referring to convergences, ambiguities, disparities, contradictions and complementarities which emerge from the authors´ speeches. The corpus, composed of books and handbooks, was deeply analyzed, pursuing the knowledge presented on six explanatory axles: object of thinking, concept, approaches, content emphasis and practical proposals. Within the marking guidelines already produced concerning to the theme, this thesis proposes an approach based on six anthropological thinking categories: rules, person, identity, diversity, knowledge, beliefs.

Submitted by Sara Ribeiro (sara.ribeiro@ucb.br) on 2018-11-07T18:57:44Z No. of bitstreams: 1 GuilhermeMoreiradeCarvalhoDissertacao2018.pdf: 1040641 bytes, checksum: 4b1d5d4cca6c7cb300489a275534d4dc (MD5) / Approved for entry into archive by Sara Ribeiro (sara.ribeiro@ucb.br) on 2018-11-07T18:58:01Z (GMT) No. of bitstreams: 1 GuilhermeMoreiradeCarvalhoDissertacao2018.pdf: 1040641 bytes, checksum: 4b1d5d4cca6c7cb300489a275534d4dc (MD5) / Made available in DSpace on 2018-11-07T18:58:01Z (GMT). No. of bitstreams: 1 GuilhermeMoreiradeCarvalhoDissertacao2018.pdf: 1040641 bytes, checksum: 4b1d5d4cca6c7cb300489a275534d4dc (MD5) Previous issue date: 2018-08-31 / This dissertation aimed to discuss the communication interactions in the "man-machine" perspective suggested by Morgan (1998) based on the perception of managers of a departmental unit (entitled "Mother Board"). To reach the objectives, the qualitative and exploratory methodology was adopted. Interviews were conducted (semi-structured questions), with the purpose of verifying the perception about the communication flows established in the system entitled "Management Information System Z - Portfolio of Programs and Projects", with reference to the cognitive operators of Complexity commented on by Mariotti (2007), such as "1- Subject-Object Interaction"; 2 - "Circularity"; 3- "Dialog Operator"; 4- "Self-production" and 5- "Hologram Operator". Finally, the research results pointed to the perception of pragmatic and functional communication as the guiding principle of the work team of the "Mother" Board. The metaphor "man-machine" represents a dimension of work and the team, relating to other knowledge and contexts such as culture, chance and imponderable (Complexity). / Esta dissertação teve como objetivo discutir as interações comunicacionais na perspectiva “homem-máquina” sugerida por Morgan (1998) com base na percepção de gestores de uma unidade departamental (intitulada Diretoria “Mãe”). Para o alcance dos objetivos, foi adotada a metodologia de caráter qualitativo e exploratório. Foram realizadas entrevistas (perguntas semi-estruturadas), com a finalidade de verificar a percepção sobre os fluxos de comunicação estabelecidos no sistema intitulado “Sistema de Informações Gerenciais Z – Carteira de Programas e Projetos”, tendo como referência os operadores cognitivos da Complexidade comentados por Mariotti (2007), tais como “1- “Interação Sujeito-Objeto”; 2- “Circularidade”; 3- “Operador Dialógico”; 4- “Autoprodução” e 5- “Operador Hologramático”. Por fim, os resultados da pesquisa apontaram para a percepção da comunicação pragmática e funcional como norteadora da equipe de trabalho da Diretoria “Mãe”. A metáfora “homem-máquina” representa uma dimensão do trabalho e da equipe, relacionando-se com outros saberes e contextos como da cultura, do acaso e do imponderável (Complexidade).

Este trabalho aborda a comunicação administrativa como tema e problema de comunicação organizacional, com objetivo de mostrar e esclarecer o seu obscurecimento como objeto de pensamento e propor um novo enfoque, buscando contribuir para o debate acadêmico dessa vertente da comunicação integrada. Do ponto de vista dos procedimentos lógicos que nortearam o processo investigativo, o trabalho se inclui no arco de influência da fenomenologia. Elaborou-se um quadro de referência sobre comunicação organizacional e sobre cultura organizacional buscando situar e problematizar a comunicação administrativa, analisar e interpretar os seus conteúdos significativos em termos das convergências, ambigüidades, disparidades, contradições e complementaridades que expõem, escondem ou suscitam. Foram identificadas as linhas que perpassam o centro do corpus documental composto de manuais e compêndios de comunicação administrativa por meio do mapeamento dos seguintes eixos explanatórios: objeto de pensamento, conceito, enfoques, ênfases de conteúdos, proposições práticas. Com o balizamento do conhecimento já produzido sobre o tema, propõe-se uma abordagem alicerçada em seis categorias do pensamento antropológico: regra, pessoa, identidade, diversidades, saberes, crenças. / The present thesis focuses on administrative communication as an organizational communication theme and investigation problem, aiming to show and clarify the lack of study and research about it and to propose a new approach which will contribute to the academic debate on this integrated communications area. As far as the methodological procedures are concerned, this work is influenced by the phenomenology. An organizational communication and organizational culture board was elaborated, to put emphasis on the administrative communication, taking it in terms to analyze and to interpret its relevant contents referring to convergences, ambiguities, disparities, contradictions and complementarities which emerge from the authors´ speeches. The corpus, composed of books and handbooks, was deeply analyzed, pursuing the knowledge presented on six explanatory axles: object of thinking, concept, approaches, content emphasis and practical proposals. Within the marking guidelines already produced concerning to the theme, this thesis proposes an approach based on six anthropological thinking categories: rules, person, identity, diversity, knowledge, beliefs.

本研究主旨在探究國立高中職教師對於校長衝突管理、行政溝通行為的知覺與教師工作滿意度相關性，以及不同教師個人變項、學校變項等因素與校長衝突管理、行政溝通、以及教師作滿意度的相關性，同時進行理論模式驗證，並提出研究結論與建議。 本研究採問卷調查法，針對國立高中職教師對於校長衝突管理、行政溝通行為的知覺與教師工作滿意度相關性進行探究。本研究首先經由文獻探討與分析，建立研究架構與理論模式。在問卷發展方面，共分為預試問卷與正式問卷二部份，首先在預試問卷方面，以192位國立高中職現職教師為預試樣本，進行信度與因素分析，正式問卷則依據預試問卷的分析結果發展而成。正式問卷以台灣區國立高中職學校教師樣本，採分層隨機抽樣方式，共計回收有效樣本為642份。研究資料的統計處理與分析方面，包括描述統計、t考驗、變異數分析、相關分析以及線性結構方程模式等統計方法。 本研究之主要研究結果如下: 一、目前國立高中職教師對於校長衝突管理、行政溝通行為的知覺是正面的，教師工作滿意度整體上是高的。 二、校長衝突管理的方式與行政溝通行為之間呈現顯著正相關。 三、校長衝突管理的方式與教師工作滿意度之間呈現顯著正相關。 四、校長行政溝通行為與教師工作滿意度之間呈現顯著正相關。 五、不同教師個人變項與校長衝突管理、行政溝通、以及教師工作滿意度等部分因素呈顯著差異。 六、服務不同背景變項學校的教師對於校長衝突管理、行政溝通的知覺、以及教師工作滿意度等部份因素呈顯著差異。 七、教師對於校長衝突管理、行政溝通行為的知覺能有效解釋教師工作滿意度。 根據上述的研究結果，本研究提建議如下: 一、對教育行政主管機關的建議 (一) 加強國立高中職校長解決組織衝突的能力、以及行政溝通能力。 (二) 適度增加教師薪資，以及升遷的機會。 (三) 國立高中職學校規模不宜太大，最好在40班以下。 二、對國立高中職校長的建議 (一) 加強學校行政領導，以提高教師工作滿意度。 (二) 提高解決組織衝突，以及行政溝通的能力。 (三) 重視教師個人變項對校長衝突管理、行政溝通、以及教師工作滿意度不同知覺反應。 (四) 重視學校變項對校長管理、行政溝通、以及教師工作滿意度的影響。 三、對未來研究之建議 (一) 研究對象方面: 擴大研究對象範圍，提高研究價值。 (二) 研究方法方面: 量化研究方面可以增加校長自評，此外，可輔以質化研究，如訪談、實地觀察等，以使研究層面更臻完善。 (三)研究內容方面:　探討其他研究變項，建構新的架構模式。 / The purpose of this study is to explore the relationships among principals’ conflict management, administrative communication, and teachers’ job satisfaction. The relationships between background variables of teachers, and schools and principals’ conflict management, administrative communication, and teachers’ job satisfaction were also examined. A theoretical model was constructed and confirmed, and some research conclusions were made and suggestions were offered as well. This study adopted the questionnaire survey, exploring the relationships among principals’ conflict management, administrative communication, and teachers’ job satisfaction. First, a research frame, and theoretical model were built based on the literature analysis. As for the development of the questionnaires, 192 public senior high school teachers were chosen as the pre-test samples. Based on the reliability analysis, and validity analysis of the pre-test samples, the formal questionnaires were developed. There were 642 public senior high school teachers who were randomly chosen as the research subjects. Their questionnaires were used as the research data, and some statistical techniques such as descriptive statistics, t-test, ANOVA, correlation analysis, and SEM were employed. The major findings from this study are as follows: 1. The perceptions from the senior high school teachers about principals’ conflict management, administrative communication are positive, and teachers’ job satisfaction are high. 2. Principals’ conflict management styles and administrative communication are positively correlated. 3. Principals’ conflict management styles and teachers’ job satisfaction are positively correlated. 4. Principals’ administrative communication and teachers’ job satisfaction are positively correlated. 5. With different personal background variables , the perceptions of teachers on principals’ conflict management styles, administrative communication, and teachers’ job satisfaction are in parts significantly different. 6. With different school background variables, the perceptions of teachers on principals’ conflict management styles, administrative communication, and teachers’ job satisfaction are in parts significantly different. 7. The perceptions of teachers on principals’ conflict management styles and administrative communication can effectively explain the teachers’ job satisfaction. The suggestions made by this study are as follows: A. The suggestions to the educational administrative institutes: 1. Develop public senior high school principals’ capabilities to handle organizational conflict, and administrative communication. 2. Raise teachers’ salary, and provide more chances of promotion. 3. Limit school size under 40 classes. B. The suggestions to public senior high school principals: 1. Strengthen school administrative leadership to raise teachers’ job satisfaction. 2. Equipped well with the capabilities of handling organizational conflict, and administrative communication. 3. Place stress on the effects of teachers’ personal background variables on principals’ conflict management styles, administrative communication, and teachers’ job satisfaction. 4. Place stress on the effects of school background variables on principals’ conflict management styles, administrative communication, and teachers’ job satisfaction. C. The suggestions to the research in the future: 1. The research subjects: expand the research subjects to raise the value of the study. 2. The research methods: Besides the quantitative methods, qualitative methods such as the visiting survey, case study, may be used to get holistic research results. 3. The research contents: Explore other variables, and establish new research frames.