The demand on research libraries to digitize theircollections as a means of increasing the availabilityof said collections are increasing. However, a prerequisite for this is the cataloging of the collections – a task commonly associated with large demands on time and other resources. One way of handling this might be efforts in applying automatization as a part of the cataloging process. This thesis examines the possibilities of using automatization when catalog- ing commercial ephemera. For this, focus is directed towards the features of the material; the process of cataloging; and the demands on the catalogued mate- rial from its various users using a theory based on Monica J. Bates (2002) Cascade-model. By conducting a case study, consisting of observations based on contextual inquiry and interviews partly using photo elicitation, automatization of cataloging is found to be a possible way to improve availability, but not without its own complications and demands on re- sources. In conclusion, suggestions are made for considerations libraries should be aware of before automatization might be implemented at research libraries.