Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2016-11-07T16:26:48Z No. of bitstreams: 1 Ivan Correa.pdf: 2490866 bytes, checksum: dea60c11bc4095d5a1af775a6659b8d8 (MD5) / Made available in DSpace on 2016-11-07T16:26:49Z (GMT). No. of bitstreams: 1 Ivan Correa.pdf: 2490866 bytes, checksum: dea60c11bc4095d5a1af775a6659b8d8 (MD5) Previous issue date: 2016-09-13 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Pontifícia Universidade Católica de São Paulo / This dissertation takes the objective of presenting a critical systematization of symbolic amplifications made by C. G. Jung regarding archetypal images of the Judeo-Christian mythic field related to the Ageless Wisdom. Thus, it seeks to establish possible linkages of meaning among scattered remarks made by Jung concerning the images of the Jewish Sapientia Dei, the Christian Sanctus Spiritus and the Gnostic Sophia Achamoth. From different writings of Jung, it highlights and systematizes the moments in which the author alluded the images of the Eternal Wisdom while symbolically reflected about themselves or different themes and mythological sections, in order to foment clarification about the modes of action of each of the listed archetypal images / Esta dissertação tem como objetivo a apresentação de uma sistematização crítica das amplificações simbólicas feitas por C. G. Jung acerca de imagens arquetípicas do campo mítico judaico-cristão relacionadas à Eterna Sabedoria. Dessa maneira, procura estabelecer possíveis nexos de sentidos nas considerações dispersas feitas por Jung a respeito das imagens da judaica Sapientia Dei, do cristão Sanctus Spiritus e da gnóstica Sophia Achamoth. A partir dos diferentes escritos de Jung, evidencia-se e sistematiza-se os momentos nos quais o autor fez alusão às imagens da Eterna Sabedoria enquanto refletia simbolicamente a respeito delas mesmas ou de diferentes temas e recortes mitológicos, de modo a fomentar esclarecimento acerca do modo de atuação de cada uma das imagens arquetípicas elencadas

This thesis investigates the question: Can Experience Design be applied to create a perception shift from elderly as a burden to elderly as a resource for society? This is done by researching the social norms about ageing and the aged in Swedish society. To conduct this research I put together a focus group of 7 people with different professional backgrounds and ages ranging from 23 to 74. In four workshops I used design-led research methods to research these “mental models”. Using participatory theatre techniques we investigated the personal view of the ageing process. And through discussions and design thinking we articulated the often unspoken social norms. In the workshops we defined our current social norms regarding ageing as Aged Thinking. A counter philosophy was developed called Ageless Thinking. In order to create a change in mindset from Aged Thinking to Ageless Thinking a tool was developed called the Enticon. With this tool people can show what their focus is in life right now regardless of their chronological age. The Enticon was introduced at the Konstfack Spring Exhibition 2013 and also as a web based application.