Educational polices have been changing ever since 1993. With low birth rate and more and more cram schools, the competition in the field of cram school business has become even more intense. Hence, how to elevate the management and efficiency of operating a cram school so as to maintain its competitiveness and sustainability is the top priority for cram school runners. In this study, I adopted case study method, by studying the Ping-tong branch of Tung-hsin educational enterprise alliance. I observed and probed into the current status of its operation, analyzed the conditions of its location with SWOT, examined its marketing strategies tactically, and assayed each of the four divisions in AHP while adopting the case into balance scorecard. The result was as follows: through the analysis of SWOT, the studied case is in an advantageous position for having operated for years; however, now it is also threatened by ever-changing educational policies and low birth rate. After interviewing and discussing with the management as well as the staff, I set a goal for each division in the balance scorecard --- financial affairs, customers, interior procedures, and growth. Afterwards, the ¡§Strategy Map¡¨ of the studied case was drawn by connecting the strategy goals with potential causes and efficiency. Eventually, through the introduction of questionnaires that involve Analytic Hierarchy Process (AHP), five conclusions were made: I.Under the consideration of the balance scorecard and working capital, the financial division of using valid estate and monitoring cost strictly is the top priority to attend to. II.Under the consideration of financial affairs, the first priority to attend to is capital. While increasing market share and elevating profits, operators pay a lot more attention to controlling the capital. III.Under the consideration of customers, the first priority to attend to is outstanding counseling efficiency. Distinguished counseling efficiency can help cram schools obtain trust from parents and public praises. IV.Under the consideration of interior procedures, the first priority to attend to is great teaching materials. Teaching material is not only a tool but also the image of a cram school. Great teaching material can help boost competitiveness. V.Finally, under the consideration of growth, the first priority to attend to is enthusiastic staff. The most significant things are allowing lecturers and staff to learn and interact with one another, encouraging the staff to participate in the operation, and giving them sufficient space to express their ideas.

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At present, enterprises adopt global production and marketing strategy to reinforce their competitive advantages. In addition, they tend to search suitable places for establishing global logistic distribution centers. An international harbor with good geography, cost advantage, and complete facilities, will be attractive for those enterprises to set global logistic distribution centers. The Kaohsiung Harbor is the third largest container transport in the world. However, the global logistics is operated at the beginning stage. To match the developing plans of the government's global logistics, this exploratory study is designed to develop a strategy for the global logistic distribution center in Kaohsiung Harbor with Delphi Method and Analytic Hierarchy Process. Through literature review and two rounds Delphi Questionnaire, we find five evaluating criteria (operating efficiency, administrative efficiency, tax incentive, infrastructure and logistic professions) for positioning the Kaohsiung Harbor in global logistics. Five major functions including transit shipment, container consolidation, distribution, simple processing and warehousing are inducted. Three alternatives for global logistic distribution center are centralized, decentralized, or mixed type. Major findings of this study are as follows: 1.Centralized global logistic distribution center is the best type for Kaohsiung Harbor. 2.The priority of the major functions for a centralized global logistic distribution center in orders is simple processing, distribution, warehousing, container consolidation, and transit shipment. 3.The criteria for evaluating centralized global logistic distribution center in orders are administrative efficiency, operating efficiency, tax incentive, logistic professions and infrastructure. According to the results, researcher offers a strategy for developing global logistic distribution center in Kaohsiung Harbor.

ABSTRACT Land resources are the foundation of national development. The land resources in Taiwan in limited, and with the population growing as well as rapid economic development, the demand for land increases, resulting in overload of land uses. In addition, due to lack of appropriate allocation of land resources to development and of comprehensive planning, the current uses of land resources do not appear reasonable. In order to put national policy into practice, enhance efficient use of land resources, and complement national socioeconomic development, under the guideline of equity distribution of land rights (efficient use of land and equity distribution of land benefits, the government crafts land comprehensive plans and encourages private sectors to provide land and capital, to collaboratively participate in public investments to achieve the goals of national policy. In view of the current institution of land use development, development overrides planning in land use systems, focusing on pursuing of efficiency. In the long run, this practice is confined by inflexibility of zoning, failing to fit the need of socioeconomic development. There is a need for a policy of planning leading development to solve various land use problems. In many land use development cases, the government should make choices, i. e., in developing land, alternatives must be considered. The research explores the meaning and use of multi-attribute decision making techniques and decision analysis, explains through several development measures the basic theories and characteristics for comparisons, and establishes development orientations and policies issues for cross-national examinations of land development experiences and practices. Based on the analytic hierarchy process, the research conducts a questionnaire survey of experts and scholars to evaluate land comprehensive development measures. The findings from the research are as follows: 1.National land development should balance among ecology, living, and production. 2.Planning leading development should be the land use policy to achieve the goals of urban planning. 3.The goals of land comprehensive development should be grounded on urban comprehensive development. 4.Factors that affect land development include citizens¡¦ rights, construction effects, financial burden, and market demand, which in turn have significant influence on solving urban and regional development. 5.According to the survey, with respect to achieving the goal of urban comprehensive development, the ranking of the weights of the factors in Item 4 is construction effects, citizens¡¦ rights, market demand, and financial burden. 6.The result of the evaluation suggests that to achieve urban comprehensive development, the ranking is zone expropriation, development permit, urban renewal, and urban land consolidation.

The body-mind deterioration induced by speedy life style and working pressure is a common problem to the people in modern society. So it becomes more and more popular to take good care of one¡¦s health by exercising, which also promotes the development of professional sport and leisure business, for example, the aerobics club. But due to the economic depression, decrease in national income, and the impact of card debt, the operating conditions of many famous aerobic clubs are getting severe, even some of them close down. Therefore it is important to find the key success factors to manage aerobics clubs, so as to increase the probability of successful operation. The present study starts from collecting the relative references of sport and leisure business, aerobics, theory of decision-making management, and key success factors as well as their relative weighting. Then a Habitual Domains (HD) theory which is suitable to the characteristic of aerobics business is selected to analyze the key success factors. A multi-object decision-making method- Analytic Hierarchy Process (AHP) is also implemented to analyze the two questionnaires filled by professionals. Finally, the Expert Choice 2000 code is used to analyze the importance of key success factors and perform weighting calculation. Through the empirical analysis, the top priorities of key success factors of aerobics club operation are obtained, including the professionalism of coach, quality of service and software/hardware equipment. The operator of an aerobics club can follow the importance of priorities discussed in the present study to set up his own competitiveness, and then the aerobics club is assured to run permanently.

Selection of the right machine tools is an important decision for most manufacturing companies. The quality and efficiency of manufacture are affected by the correct adoption of machine and equipment, and it will result in reducing the cost, increasing the production, and enhancing the flexibility for the diverse type of machining parts in this competitive globalized environment. On the contrary, an incorrect selection can retard the productivity of company. This research presents the procedures of AHP method for selecting 4-axis CNC machining centers including searching the literature of selecting machines, consulting experts with abundant experience of machine tool, translating the unstructured and biased commercial specification to the objective and hierarchical evaluation criteria for selecting machines. In order to experiment the applicability of the AHP model as well as to realize the relative importance of the criteria for the mold design and manufacturing company, a company was invited as the survey objective. This method proposed in this research is general in form and can be applied to the selections of other machine tools for other manufacturing industries. Also, it is hoped that the results of this experimental study will provide a reference for the domestic machinery manufacturing company to develop 4-axis CNC machining centers.

The Executive Yuan of Taiwan has launched many policies to encourage the county and city governments to develop their own different festivals. This new movement has pushed the festival industry, a new subsidiary industry of MICE, to a new phase of rapid growth. However, from 2005, the development of festivals in Taiwan has met some problems and hazards after a rapid growth in quantity and scale. It will be very helpful to enhance the quality and competitiveness and to develop the internationalization of Taiwan festivals if we can analyz and research the developing processs, key success factors and developing strategies of Taiwan festivals industry. A successful festival not only consists of good planning and execution but also the attractive and unique topic and content. Therefore, it will become an important topic for research on key success factors of Taiwan festivals. This research will focus on three different cases of festivals, Pingtung Bluefin Tuna Cultural Festival, Kaohsiung Lantern Festival and Kaohsiung International Container Arts Festival. Some key success facets and factors of festivals will be analyzed by AHP(Analysis Hierarchy Process). The interviewees include festival industry corporations, governments and non-profit organazations. The quality analysis and AHP questionnaire has been used to analyze the key success factors and the key points of managing Taiwan festival. At last, this research also discussed the competitiveness of whole festival industry in Taiwan by using the tools of Diamond Model of Competitiveness of Michael Porter. We also summarized many experts¡¦ viewpoints to a six developing strategies, those are developing a systemic research on festivals, enforcing the planning and management of festivals, setting rules of festivals and festival organizations, promoting festival brands, enriching the interchanges of international zones, and enforcing variable marketing and promotions. Seven developing trends of internationalization, marketing, uniqueness, industrilization, variablization, centralization and regulationalization have also been presented. It will be very meaningful and helpful if some useful strategies and directions have been used from this research by the governments, corporations, and other parties that involved in the festival industry in Taiwan.

In recent years, the buccal cancer in Taiwan has been ranked the fourth among the top ten leading causes of cancer death, and the first among people at the prime age ( 25 ~ 44 years old ). Since people at the prime age are usually the main bread winners in the family and the main contributors in the economic development of the society, how to prevent the occurrences of buccal cancers or how to provide proper medical service to buccal cancer patients has become an urgent topic of the present medical industry. It is pointed out that the incidence of buccal cancers is frequently related to men¡¦s smoking, diet habit and their chewing of betel nuts. Especially in Kaohsiung-Pingtung area in southern Taiwan, the population of chewing betel nuts is much higher than that in other metropolitan cities. Thus, the incidence of buccal cancers is in vogue in this area. The aim of the present study is to discuss the key factors affecting the quality of medical treatment on buccal cancer patients under the management system of E-Da Hospital. Based on this model, we wish to further apply it to other disease treatments as well and to make E-Da Hospital become a characteristic medical center in the near future. This thesis adopts the Analytic Hierarchy Process (AHP) to exploit the multi-estimate criteria models of the medical quality. The first layer is the key factor for medical quality to buccal cancer patients at E-Da Hospital. The second evaluation criterion is divided into three aspects: namely, ¡§the hospital image of medical service¡¨, ¡§the available administrative resources¡¨, and ¡§ the convenience for patients¡¦ taking medical treatment¡¨. The third layer is the twelve evaluation characteristics. From this point of view, we can easily understand why patients choose E-Da Hospital as their priority. The interviewed participants are composed of the surgeons, the nursing staff, the administration personnel at E-Da Hospital, and the buccal cancer patients and their family members. Fifteen effective questionnaires are collected. Based on the Analytic Hierarchy Process, each subject is interviewed throughout and the result is verified by ANOVA. Based on the present study, we have found that the key factors of the management system for medical quality to buccal cancer patients at E-Da hospital are listed below in sequence---¡§the hospital image of medical service¡¨, ¡§the convenience for patients¡¦ taking medical treatment¡¨, and then ¡§the available administrative resources¡¨. Among the twelve evaluation characteristics, the critical top five ones are ¡§medical team work¡¨, ¡§medical effects¡¨, ¡§equipment novelty¡¨, ¡§home visit after operation¡¨ and ¡§ the convenience of transportation¡¨ in order. Several recommendations have been made to hopefully improve the management system and medical quality at E-Da hospital by strengthening the in-job training to the physicians and nurses and renovating medical equipment continuously. Besides, it is expected to set up buccal cancer patient club in the near future in order to achieve ¡§the Five Whole Attendance of Cares¡¨ - the whole person, the whole family, the whole team, the whole journey, and the whole community. Meanwhile, some proposals have also been made to the related health departments of the government so as to promote education on cancer prevention, to create and develop economic & effective cancer sieve checks in order to reduce the possible waste on the consumption of the medical resources and make them benecifical to the health for all. In so doing, we hope that our government can stress its long-term planning and investment on improving its medical service and enhance its medical quality thereby.

In biotechnology industry, health-care food is the most influential product accounting for considerable market share. Nowadays, National Health Insurance has been in the red innumerably, and Bureau of National Health Insurance has become stricter toward the payment to medical systems. Consequently, the medical market is reapportioned. Preventive Medicine, which has no subsidies from National Health Insurance, has become the ¡§Blue Sea¡¨ soon that medical systems intend to develop, instead of its original unnoticed situation; also, health-care food is the main subject collocated within this area. However, Taiwan¡¦s health-care food has numerous brand names which have their own independent channels, unable to develop an established business model effectively due to the limits of their scales. Hence, although many health-care food companies have good products, they are unable to find a good partner with insight of appreciation, so that they can not survive in the market. This study has explored how to cultivate a business model to expand the health-care food market under the current macro-environment. In this study, health-care food companies were the research targets. Through questionnaire surveys, this study has explored that choosing different marketing channel structures will bring in different marketing channel benefits. In this study, based on channel planning in marketing strategy, through the collections of questionnaire data by Analytic Hierarchy Process (AHP) Method, the key success factors in health-care food marketing channels have been induced, aimed at the interactive relationship between health-care food industry and the developing trend of the consumer market. Also, the market is divided into four groups, namely TV Shopping, convenient stores and professional comprehensive pharmacy chains, health-care food distributers, the state-owned enterprises systems operating health-care food, to produce the common (consistently indentified) key success factors and the individual difference factors. In the overall conclusions in this study, the high weight is given according to weighting value, and the priority is: unique marketing method, customer satisfaction survey mechanism (customer response), nationwide media advertisement benefit, headquarters¡¦ goodwill value (brand image), and mechanism of reducing inventory and distribution costs. But for the consideration of resources utilization, if the proprietors of health-care food marketing channels can carry out the foregoing key indicators step by step according to the priority, in order to gain competitive advantage in business management, they may yield twice the result with half the effort.

Since 2003, the density of convenient stores in Taiwan has surpassed it is in Japan and Taiwan has become one of the most competitive regions in the world. The business mode in modern convenient chain stores is established by a standard operating process to duplicate rapidly to form franchise in a short period of time and build up advantage of economies of scale. The advantage will then reduce the overall operating cost to increase the profit. In order to solve the problem of manpower shortage generated from the speeding expansion of stores, joining ¡§franchise¡¨ would become the ideal solution. The core development of known-how for the four major convenient chain stores, 7-ELEVEn, FamilyMart, HiLife, and OK, is based on business mode of franchise chain stores. As of the end of 2008, the total number of four major convenient chain stores has exceeded over nine thousand. The majority of them are franchise stores and the franchise rate reaches 87.5%. Therefore, how to establish a complete staff education training to ensure operating quality and maintain store competitiveness is one of the keys in the business strategy for main franchise branch. This paper uses a certain major convenient franchise store in Taiwan as the target, and focuses on the effectiveness on critical success factors of staff education and training in the convenient franchise store. This paper adopts AHP (Analytic Hierarchy Process), exploring from the reference and an interview in depth with company supervisors from the case to conclude five evaluation indicators of critical success factors and twenty-six success factors to create AHP questionnaires. Then, twenty-five senior store supervisors and franchise store managers were required to process questionnaire interview and select the critical success factors. The three top evaluation indicator of critical success factors in second layer of structure of the staff education and training in convenient franchise stores in order are: (1) staff attitude; (2) reward and punishment measures; and (3) training course planning. The top five critical success factors in the third layer of structure are: (1) the degree of learning requirement for part-time staff required by store manager; (2) vivid and lively teaching method; (3) degree of store learning atmosphere; (4) connection between learning effectiveness and franchise renewal; and (5) acceptance of store manager towards education training.