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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Arquitetura informacional para gestão de relacionamento: um estudo em uma instituição de ensino superior privada

Trindade, Mauricio Fontoura 19 September 2008 (has links)
Made available in DSpace on 2015-03-05T19:13:44Z (GMT). No. of bitstreams: 0 Previous issue date: 19 / Nenhuma / A presente pesquisa propõe a estruturação de uma Arquitetura Informacional para Gestão de Relacionamento com Alunos de Instituição de Ensino Superior (IES) privada, com base na coleta e análise dos dados do Plano de Desenvolvimento Institucional (PDI), na observação participante e nos grupos de foco com alunos e gestores da Instituiçao de Ensino Superior (IES) em estudo. Os temas que tratam de vantagem competitiva e cadeia de valor, estratégias direcionadas ao lucro e rentabilidade, Customer Relationship Management (CRM) e marketing de relacionamento apresentados no referencial teórico, orientam a identificação dos atributos e benefícios que envolvem o termo ‘relacionamento’ e que tenham representatividade para os alunos e gestores. Os temas que tratam de arquitetura informacional e Unified Modeling Language (UML) orientam a estruturação da Arquitetura Informacional. O estudo foi realizado em uma IES privada, localizada na cidade de Porto Alegre/RS, possuindo natureza aplicada com abordagem qualitativa e expl / This work proposes the structuring of Information Architecture for Relationship Management with students in a private higher education institution based on the gathering and analysis of the Institutional Development Plan data, on participative observation and on focus groups with students and management of the university being studied. The topics that deal with competitive advantage and value chain, strategies targeted at profit and profitability, Customer Relationship Management and relationship marketing presented in the theoretical content orientate the identification of the atributes and benefits entailed by the term relationship and that are meaningful to both students and management. The topics that deal with information architecture and Unified Modeling Language orientate the structuring of Information Architecture. The study was carried out in a private institution of higher education located in Porto Alegre/RS possessing an applied nature with a qualitative and exploratory approach enabling the compr

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