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Klassisk musik för en ny publik : Ungdomstilltalande verktyg i konstmusikkonsertreklam / Classical music for a new audience : Youth-oriented agents in classical music concert commercialsTóth, Róza January 2024 (has links)
Det är allmänt erkänt av forskare att klassisk musik förefaller förlora sin popularitet bland ungdomar, åtminstone i dess traditionella framförandeformer. Emellertid har det visats i undersökningar att vissa förändringar i utformning kan göra konstmusikkonserter mer intressanta för en yngre publik. Den här studien syftar på att undersöka hur sådana förändringar är representerade i ungdomstilltalande annonser för konstmusikkonserter, och i vilken utsträckning annonsernas musikaliska aspekter påverkar och väcker ungdomars intresse. Tre reklamvideor med olika form och karaktär valdes ut för utförlig undersökning. Reklamfilmerna beskrevs i detalj och därefter utfördes en analys av deras musikaliska aspekter och ungdomsinriktade element. Annonsernas användning av musik analyserades enligt en analysmall baserad på Nicolai Graakjærs bok Analyzing Music in Advertising: Television Commercials and Consumer Choice (2014). I analyserandet av reklamfilmernas ungdomstilltalande karakteristiker eftersöktes både sådana faktorer som var beskrivna i tidigare forskning och nya element. Studiens resultat finner ett stort urval av ungdomsinriktade strategier och tekniker i reklamfilmerna, inklusive valet av deras använda musikstycken och hur dessa musikstycken infogas i reklamfilmerna. Förslag för vidare forskning diskuteras i uppsatsens avslutande kapitel. / It is widely recognised by scholars that classical music seems to lose popularity among young people nowadays, at least in its traditional forms of performance. However, research has shown that there are certain changes that can be made to classical music concerts to make them more interesting for a younger audience. This study aims to examine how these changes are represented in youth-addressing commercials for classical music concerts, and to which extent the commercials’ musical aspects contribute to the aim of arousing young people’s interest. Three commercials of different form and character were chosen for detailed examination. The commercials are described in detail and then analysed based on their musical aspects and youth-oriented components. The use of music in the commercials is analysed according to a template based on Nicolai Graakjær’s book Analyzing Music in Advertising: Television Commercials and Consumer Choice (2014). The analysis of the commercials’ youth-appealing features consists of searching for elements described in previous research as well as new ones. The study’s results find a wide variety of strategies and techniques used in the commercials to attract young people, including the choice of the used music pieces and the way these pieces are incorporated in the commercials. Suggestions for further research are discussed in the closing chapter.
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Czech Opera Arias: An Anthology for SopranoNichols, Bree 05 1900 (has links)
This anthology of late 19th- and early 20th-century Czech opera arias for soprano focuses on works that lack existing scholarship, bridging the language gap through translations and pronunciation materials for English-speaking singers. Its 24 arias supplement the works of Smetana, Dvořák, and Janáček with those of contemporaneous composers Karel Bendl, Zdeněk Fibich, Josef Bohuslav Foerster, Karel Kovařovic, Vítězslav Novák, and Otakar Ostrčil. Its musicological scope provides vignettes of the musical-cultural landscape of Czech opera around the turn of the 20th century, the transformation of Czech declamation during that period, and the language knowledge needed to sing the works thereof. Chapter 2 elucidates the methodology used in the anthology's phonetic transcriptions and discusses the unique articulatory demands of singing in Czech. Chapter 3 grounds contemporaneous discussion of Czech declamation as late 19th- and early 20th-century composers and librettists sought to shape a musical voice suited to the features of their language. The following chapter is a look at Janáček's unique solution to this challenge. In Chapter 5, the relationship between criticism and composition is examined for these two faces of Czech modernism. Finally, Chapter 6 includes new performance editions of the arias curated for the anthology. Each aria is accompanied by an idiomatic translation, an inline phonetic transcription and word-for-word translation, a brief biographical introduction of the composer, and background information contextualizing the aria and the work from which it is derived. The objective of the anthology is to facilitate a broader range of well-informed performances of Czech repertoire as well as the acquisition of Czech lyric diction for singers at various experience levels.
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Physical interaction with electronic instruments in devised performanceSpowage, Neal January 2016 (has links)
This thesis describes how I took part in a series of collaborations with dancers Danai Pappa and Katie Hall, musician George Williams and video artist Julie Kuzminska. To realise our collaborations, I built electronic sculptural instruments from junk using bricolage, the act of subversion, skip diving and appropriation. From an auto-ethnographic viewpoint, I explored how collaborations began, how relationships developed and how various levels of expertise across different disciplines were negotiated. I examined how the documentation of the performances related to, and could be realised as, video art in their own right. I investigated the themes of work, labour and effort that are used in the process of producing and documenting these works in order to better understand how to ‘create’. I analysed the gender dynamics that existed between my collaborators and myself, which led to the exploration of issues around interaction and intimacy, democratic roles and live art. The resulting works challenged gender stereotypes, the notion of what a musical instrument can be and how sound is produced through action/interaction. I found that reflective time was imperative; serendipity, constant awareness of one’s environment, community and intimate relationships greatly enhanced the success of the collaborations. Instruments became conduits and instigators with shifting implied genders based on their context or creative use. As well as sound being a product of movement, effort and interaction, I realised it was also an artefact of the instruments.
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Arbetarrörelsen inom den radikala konstmusikens tankekollektiv : En studie av relationen mellan det radikala musiklivet och arbetarrörelsen under svenskt 1960-tal / Labourism within the Thought Collective of Radical Art Music : A Study of the Relationship between the Radical Music Scene and the Labour Movement in Sweden during the 1960sPetersson, Tobias January 2014 (has links)
Subject of this study is the evolvement of the radical art music scene in Sweden. In this development took the labour movement an active part during the 1960s. The purpose of this study is to examine how the relationship between the radical art music scene and the labour movement was constituted and what this relationship implied for the Swedish radical art music scene during the 1960s. During the 1960s radical music became an influencial part in the Swedish music scene of modern art music. In this development the artists’ society Fylkingen had a central position. In the early 1960s Fylkingen began to incorporate writers, engineers, scientists, sociologists, philosophers, economists, etc. in their work and a number of projects were initiated which interacted with common society. A proposal for a public record company was developed together with KSF (Social Democratic Association for Cultural Workers) and was presented to the Swedish parliament. In collaboration with ABF (Workers’ Educational Association) the first studio for electronic music was build in 1960 and the relationship between the labour movement and the radical art music scene was institutionalized as the Stockholm Electronic Music Studio Foundation. This thesis uses the terminology of Ludwik Fleck to examine the relationship between the radical art music scene and the labour movement. The concepts of Thought collective and Thought-style are used to draw conclusions about common values and objectives within the Thought-style. The radical art music scene and the labour movement are understood to be part of a common Thought collective with a common style of thought. Because of this relationship, projects initiated in the radical music scene came to emphasize the democratic and educational aspects of music. In the latter half of the 1960s it was conceived impossible to achieve these goals under the existing program, leading to the notion within the style of thought that technological advancement was a prerequisite for a democratic music scene.
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