This thesis is focused on personnel marketing, its goals and its importance to employers. The application of personnel marketing in business practice should be based on good knowledge of potential employees' interests and expectations. The goal of this thesis is to identify specific factors of recruitment of fresh graduates on the Czech labour market and to find out some specifics in their expectations in comparison with other applicants for a job.

This thesis is dedicated to the historic waterworks in Blanský forest. The main goal of this work is the proposal to use the historic water works in the tourism industry. In the theoretical part defines the concepts associated with the field of tourism, historic waterworks, management and marketing. In the practical part are selected three most important historic water works and their designed for use in tourism. Option utilization is calculated using managerial decision-making process and Saaty method. On the basis of the calculations are in the last part of the thesis proposed appropriate solutions.