The thesis deals with event tourism in Hradec Králové from the point of view of supply of attractions of the city and demand of potential visitors for the products of tourism. The theoretical part defines basic concepts of tourism with the support of scientific literature and other suitable sources. The own work consist of the characteristic of the city, supply of attractions and events. Further, the possible development of the city is examined on the base of strategic document. The part of the own work includes the questionnaire survey that finds out the information from the potential visitors and their opinion of event tourism in Hradec Králové. After evaluating all the inputs there will be proposed new products of tourism that would encourage event tourism in the city.

The thesis deals with the Croatian tourism, describes its current state mainly focusing on its structure and special features and highlights the effect on the national economy. Special attention is dedicated to the mutual tourism among Croatia and the Czech Republic. One part of the thesis analyses the prerequisites of the Croatian travel and tourism development. It also includes the SWOT analysis as the evaluation of the country's strenghts, weaknesses, opportunities and threats.

To work out this diploma thesis on the theme Marketing study of selected tourist attraction the author has chosen Castle Klášterec nad Ohří. The castle is the most important attraction in the town Klášterec nad Ohří and one of the most visited monuments in the Czech Republic. The castle is a tourist target of almost 20 thousands visitors every year. The task of this thesis is to analyze existing application of marketing tools of this attraction. To resolve this issue will be used the following analysis: analysis of marketing mix, environmental analysis, segmentation of visitors, turnout analysis of visitors and SWOT analysis. The aim of this thesis is, based on the data found out in the analyzes, to make up a concept of further development of Castle Klášterec nad Ohří for the next period which could lead to increase its attractiveness. The diploma thesis is devided into four chapters. The first chapter is devoted to basic concepts of tourism and marketing. Based on the quotes in this chapter, is made the analytical part which applies the knowledge to marketing activities of castle.

The topic of the diploma thesis is “Crowdfunding as a developing financial source for businesses in the Czech Republic”. The aim of the thesis is to evaluate the external environment of crowdfunding and estimate its current and future development. The analysis of the external environment will be done by the PEST analysis and Industry analysis. Subsequently, there will be performed analysis using Key driving forces of change. These forces will be further evaluated and summarized by the evaluation of industry attractiveness with a help of the pair comparison method. The results of the performed analyses will show how attractive crowdfunding is and how it reacts on the identified factors. In the final part of the thesis, the future development will be discussed.

Physical attractiveness plays an important role in many aspects of our lives. The aim of this study is to reveal what is the correlation between rating of physical attractiveness made by oneself and by others, and personal grooming. The relation between self-rating of overall physical attractiveness and its rating made by others (using photographs) and connection between these ratings and personal grooming were examined on the basis of a heterogeneous sample of 43 women and 32 men. These ratings of overall attractiveness, face attractiveness and body attractiveness were provided by 34 judges (each time 17 males and 17 females) different for every variable. Our results showed a positive relation between participant's self-rating of overall physical attractiveness and its rating made by others. Further analyses proved that rating of overall physical attractiveness was positively associated both with facial and body attractiveness for both sexes. With regard to women, a correlation between self-rating of physical attractiveness and reduced care of body shape and eyebrow was revealed; regarding men, self-rating correlated with reduced care of body shape, hair, fingernails and less care for outfit was shown. Concerning female participants, no relation between rating of overall physical attractiveness...

Nejdříve teoreticky popisuji proces strategického managementu a jednotlivé interní a externí strategické analýzy. Ve druhé části této práce popisuji podnik, kde spracovávám diplomovou práci. V poslední části aplikuji teoretické poznatky přímo na podnik JIP Papírny Větřní, a.s. . Z výsledku těchto základních analýz navrhuji konkrétní strategii a porovnávám ji se současnou strategií podniku. V závěru své práce se pokusím celkově zhodnotit postavení podniku na trhu a nově zvolenou strategii podniku.

The theme of this work is reconstruction the hotel complex. The theoretical part informs readers about tourism, marketing and how to build a business plan. Analytical part shows the issue of tourism in the region and technical condition of the hotel. In the synthetic part is suggested business plan to hotel reconstruction, marketing mix for tourism and financial plan, that shows operating costs and revenues. The investment could be paid off by the 13th year since the start of the hotel service.

The theses analyzes the position of the Center Babylon Liberec in tourism in region Liberecký kraj. The first part describes region Liberecký kraj, the condition for tourism and analyze its greatest natural and cultural attractivities. Tourism in region Liberecký kraj is evaluated also in terms of statistics related to tourist arrivals, overnight accomodation, favorite attractivities. Another part is dedicated on the city of Liberec which describes its tourism and favorite attractivities. The key part concerns of analysis of the Center Babylon Liberec in which describes its entertainment and relaxation packages. The Value of the Center Babylon Liberec for inhibitants of region Liberecký kraj was determined on the basis of survey. The aim was to determine the position of the Center Babylon Liberec among other favorite attractivities of Liberec, how often it is visited by inhibitants of Liberec, what they lack there and what they would propose to improve in this entertainment center. According to the survey was created SWOT Analysis Center Babylon Liberec.

The aim of the thesis: "Strategic Business Activities of a Chosen Firm" is strategic analysis and the evaluation of present strategic business activities of the chosen firm, which in turn is based on the formulation of recommended strategic business activities, thanks to which the company should hold its market share and in particular the level of income. The goal is the formulation of such measures through which the company will continue to be competitive and be a market leader. The basis of this work is the analysis of internal and external business environment. Partial analyzes are quantitatively evaluated and their results are then incorporated. Based on the results of the strategic analysis is then evaluated the current situation and position in the market and are also formulated various recommendations, including recommended strategies that can be used in the future.

The main aim of this thesis is through the analysis to monitor the domestic tourism in the Region of South Bohemia, to determine participant satisfaction and domestic tourism, and build its profile. A partial aim is to prepare the methodology of investigation of domestic tourism in a chosen area. A part of this thesis is a questioning, which was realised during the summer of 2010 in selected locations in the Region of South Bohemia. Locations were chosen deliberately (based on information from secondary sources). Specifically, the recreational area around the left bank of the Lipno lake, the State Castle and Chateau Český Krumlov, the State Chateau Hluboká, the State Chateau Červená Lhota, the Rosenberg Castle and the Tourist Information Centre Tábor. The outcome of this thesis is the profile of domestic visitor in the Region of South Bohemia and the methodology of build the profile of domestic visitor in an arbitrarily selected area.