Syftet med denna undersökning är att fastställa konsumenters uppfattning om SAS varumärkesattribut och utröna vilka av dessa som har påverkats av den ekonomiska kris som företaget genomgick under hösten 2012. Metoden utgjordes av en tvåstegsmodell med fokusgrupp som inledande stadie i studien i syfte att ta reda på vilka attribut konsumenter associerar med SAS, samt en enkätundersökning för att ta reda på huruvida det har skett en förändring i uppfattningen om dessa attribut tillhörande SAS. Teoretisk anknytning har tagit utgångspunkt i Aakers (2002) modell för varumärkeskapital samt teorier om attribut och konsumenters uppfattning. Resultatet visar att ingen stor förändring i uppfattningen har skett kring den övergripande uppfattningen om SAS, dock kunde tendenser till förändring i uppfattning anas om ett antal av SAS varumärkesattribut. I undersökningen framkom att lojala kunder hade en mer positiv uppfattning om SAS efter krisen i jämförelse mot icke-lojala kunder, att SAS EuroBonusklubbmedlemmar hade en mer positiv uppfattning om SAS efter krisen i jämförelse mot icke-medlemmar, samt att yngre respondenter i högre utsträckning upplevde att deras uppfattning om SAS var mer negativ efter SAS senaste kris jämfört mot äldre.

Previous research has documented the prevalent effects of message order on message persuasiveness. Based on the Belief Updating Model (Hogarth and Einhorn, 1992), response mode has been found as one moderator of primacy versus recency effects. The present study considers additionally the role of culture as a moderator. Because internalized cultural values and norms affect how messages are processed and interpreted, we propose that cultural differences in cognitive processing styles will impact whether primacy or recency effects are stronger under different message order conditions in for Easterners and Westerners. Results from the current work offer evidence that both culture and cognitive style (holistic versus analytical thinking) serve as moderators to explain message order effects. Results replicate prior studies showing a primacy effect with End of Sequence response mode and a recency effect with Step-by-Step response mode. Further, we found that Easterners were more influenced by the primacy effect when compared to Westerners. However, the effect of primacy was attenuated by response mode. Westerners were equally influenced by both primacy and recency effects.

Community developers are often solicited to teach essential core concepts and strategies in the field but lack the consensus among their peers on which theories constitute the fundamentals. This study examines leading community development theories, concepts and approaches to establish the essential elements for a weeklong short course. In addition to content research, leading teaching theories were also explored to establish the core methods for teaching such a course. Active learning techniques were utilized to increase student participation in the learning process while building solidarity and capacity in the class. Finally, the short course was taught to a group in Banda Aceh, Indonesia and was evaluated for knowledge and attitude change through pretests, posttests, and journal entries.

The purpose of this study was to determine if the attitudes of a selected group of American high school students towards a different nation in general and Iranian's in particular would be affected as a result of presenting them with factual information about that culture through the use of audio-visual aids.One hundred and twenty high school students between ages of 13 - 18 who attended Burris Laboratory School in Muncie, IN. were randomly selected and assigned to an experimental and a control group. The number of students who responded to the questionnaire and participated in the study was 77. There were 40 students in the experimental and 37 students in the control group. A new semantic differential scale was developed by the researcher in order to obtain measures of attitude towards Iranians. In order to validate the measurement instrument a pilot study was performed. The study utilized a Posttest- only design.The experimental group received factual information about Iranian culture through a handout and also two series of slide-tape presentations, which were prepared by the investigator. The control group received no treatment. The information on the handout and slides was about Iranian life style, education, religion, art, tribes, industry, clothing, and architecture. The information was intended to be factual rather than political propaganda. Two weeks after the experimental group received the second series of slides the revised semantic differential scale was administered to both control and experimental groups. The data was analyzed by a 2 by 2 by 2 multivariate analysis of variance. The following null hypotheses were tested:1 - There is no significant difference between the means of the experimental and control groups for various outcome factors of the semantic differential scale when considered simultaneously.2 - There is no significant difference between the means of male and female respondents for experimental and control groups for various outcome factors of the semantic differential scale when considered simultaneously. Findings:1- There were no significant multivariate interactions (2 or 3 ways).2- There were no significant sex differences.3- There was a significant treatment difference in a multivariate sense. However the interpretation of the univariates did not permit the attribution of differences to either factor singly. Rather a linear composite of the 2 factors is needed to explain the difference found. Generally these linear composites are not interpretable in a conceptual sense.Conclusion:The results of the study suggest that giving factual information about Iranian culture through use of slide-tape presentation can bring about some change in the attitude of high school students about Iranian people. However the study failed to identify the nature of this change. Further study is needed to identify better the nature of the change as a result of giving factual information. / Department of Secondary, Higher, and Foundations of Education

The recent developments in negotiations to reduce nuclear weapons in Europe mark a watershed in attitudes towards nuclear deterrence and security. On the one side lie all the old beliefs and assumptions about nuclear defence and security that have been common parlance for the last forty years and more. On the other side lies a unique opportunity to develop a new relationship of increased mutual trust between East and West that could ultimately lead to substantial reductions in the world's nuclear arsenal. The object of this thesis is to establish how much information already exists about attitudes towards nuclear deterrence and the processes of attitude change. From there, to extend these boundaries of knowledge in the belief that if we are able to understand more exactly what people think about nuclear deterrence, why they hold these attitudes and how attitudes change then we will be in a better position to ease the transitional stage between one set of attitudes and another.

Previous research has documented the prevalent effects of message order on message persuasiveness. Based on the Belief Updating Model (Hogarth and Einhorn, 1992), response mode has been found as one moderator of primacy versus recency effects. The present study considers additionally the role of culture as a moderator. Because internalized cultural values and norms affect how messages are processed and interpreted, we propose that cultural differences in cognitive processing styles will impact whether primacy or recency effects are stronger under different message order conditions in for Easterners and Westerners. Results from the current work offer evidence that both culture and cognitive style (holistic versus analytical thinking) serve as moderators to explain message order effects. Results replicate prior studies showing a primacy effect with End of Sequence response mode and a recency effect with Step-by-Step response mode. Further, we found that Easterners were more influenced by the primacy effect when compared to Westerners. However, the effect of primacy was attenuated by response mode. Westerners were equally influenced by both primacy and recency effects.

Thesis (M.A.)--University of Toronto, 2004. / Adviser: Daniel Schugurensky.

Thesis (M.A.)--Dept. of Psychology, University of Adelaide, 1991. / Typescript (photocopy). Includes bibliographical references (leaves 101-119).

Thesis (Ph.D.) -- University of Western Sydney, Hawkesbury, 2000. / A thesis submitted in completion of the degree of Doctor of Philosophy, Department of Social Ecology, University of Western Sydney, Hawkesbury, November, 2000. Bibliography : leaves 351-358.

Thesis (Ph. D.)--Ohio State University, 2008. / Title from first page of PDF file. Includes bibliographical references (p. 71-73).