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Title: Objectives: Methods: Results: Keywords: Achievements offer for partners of selected Czech and Slovak football clubs of Synot liga and Fortuna liga during economic crisis The aim of this thesis is on the basis of analysis of the football marketing environment in Czech republic and in Slovakia and on the basis of analysis of the current offers for partners of Czech and Slovak football clubs to identify weaknesses and shortcomings in sponsorship relations. Results of analytical part will be used to create proposal implementation of sponsor activities of football clubs of Synot liga and Fortuna liga, including utilize of opportunities, that the current situation of economic crisis offers, due to differences of the Czech republic and Slovakia. In qualitative research of thesis I used descriptive case study, interview, observation, SWOT analysis, document analysis and comparative analysis. I applied these methods in the analysis of various football clubs, while I also used SWOT analysis in the processing of proposals. I used comparative analysis to compare marketing environment in selected football clubs. The data obtained from research helped me identify aspects of the marketing environment, in which individual football clubs have shortcomings. In addition to the specific proposals of cooperation...

Implementation of the Third energy package into the legal order of the Czech Republic Summary This thesis discusses the implementation issue of the Third energy package, also known as the Third liberalization package, into the Czech national law. It consists of three regulations and two directives of the European Union, which determines the energy politics both on the European level and on the level of the member states. The first part of this thesis describes the ancestors of the Third energy package and their accomplishments or failures together with reasons for creating the next generations of liberalizing legislation. The author describes the liberalization in the form of the legal, functional and accounting unbundling separately for electricity and gas industry at the European level, and then the implementation at the level of the Czech legislation. In the next chapter it is further explained, what were the European legislator's incentives for creating the Third energy package, and what new institutes it stipulates. It is herein described that the European Union came with three different unbundling versions of the transmission system operators (TSO) - Ownership unbundling (OU), Independent system operator (ISO) and the Independent transmission operator (ITO). Requirements of all of the three variations...

(in English): This paper focuses mainly on the problem of the Mesolithic-Neolithic contact in the Iron Gates gorge at the turn of the 7th and 6th millenniums BC. A special emphasis is put on the eponymous site of Lepenski Vir. From a geographic point of view, this area represents a natural border between countries Serbia and Romania. There, in different layers and at different locations, were excavated and explored settlements documenting activities and social contact between the Mesolithic and Neolithic populations, as well as the transition from the Mesolithic way of life to the sedentary Neolithic one. The first part of the paper is devoted to an overview of scientific research, a development of views on the process of Neolitization and all the important aspects of culture. The second part deals with the examination of the first form of contact between Mesolithic and Neolithic populations based on the results of natural and archaeological research with theoretical application of the migration model, from the American anthropologist David W. Anthony.

This diploma thesis focuses on the analysis of the Tábor agglomeration in term of its suitability and sustainability. The evaluation was based on situational analysis and a questionaire survey. The following part focuses on the identification of untapped tourism potential and on this basis was formed the product of sustainable tourism. The result is a product of hipotourism. The last part of diploma thesis contains other possible ways to promote tourism and its sustainability in the agglomeration Tábor.

Tato diplomová práce se zabývá návrhem konkrétního produktu cestovního ruchu - turistické slevové karty pro jihočeské město Jindřichův Hradec. Při navrhování karty byly zohledňovány teoretické poznatky z oblasti marketingu destinace cestovního ruchu, byla provedena analýza v současné době fungujících českých slevových karet, byla zhodnocena primární nabídka a infrastruktura cestovního ruchu v Jindřichově Hradci. Metody výzkumu spočívaly v rozhovorech s řediteli jindřichohradeckých turistických atraktivit, představiteli města Jindřichův Hradec a v konzultacích s představiteli měst České Budějovice a Český Krumlov, která již mají se slevovými kartami zkušenosti. Pro účely analýzy poptávky bylo provedeno dotazníkové šetření návštěvníků Jindřichova Hradce.

This diploma thesis deals with the realization of a server application for distributed calculations programmed on .NET platform and in C # language in development environment Visual Studio 2015. The diploma thesis is divided into the theoretical and practical part. In the theoretical part, the thesis deals with technologies, which are needed for implementation of the application. Here is how each technology is used and set up to serve the purpose of the master's thesis. In the theoretical part, functionality is shown in the examples. The practical part describes the layout of the application and the functionality of the individual part of the application. The architecture of each part of the application is presented in the UML class diagram.

This thesis is focused on design and implementation of toolchain for compilation and installation of RPM packages from SRPM packages in Fedora Linux distribution. Tools can be set up to modify compiler options and rpm macros. A tool for custom compilation of Linux kernel was also implemented. This tool builds the kernel with default options or according to configuration supplied by user. The toolchain was used to create customized distribution. Resulting distribution contains these tools for compilation and installation of additional software.

It is the object of the paper to analyse the development of the Netolicko micro region with an emphasis on tourism, completion of a situational analysis and proposal of its new possibilities. The field survey consisted in an annual monitoring of press and controlled interviews with mayors of the individual municipalities. The assessment yielded two main product designs, namely the ``Basic Package{\crqq} and the ``Cycling Package{\crqq} focusing on the getting to know of the natural, cultural and historic monuments and cycling tourism. The basic package consists of accommodation and catering services. The Cycling Package contains a bicycle rental, a guide service and offer of cycling paths.

Marketing research of reasons of companies to sports sponzorship in times of economic crisis Objectives: The aim of this work is using marketing research to determine how reasons of companies to sports sponsorship are changed in times of economic crisis. In assessing the reason of companies we observe whether size and regional focus of the company have an impact on sports sponsorship. Work shows differences in sponsorship of sport before the crisis and during crisis. Methods: Gain of necessary information has been made by questionnaire. Questionnaires were sent by emails to participated companies. Results: Financial crisis didn't touched sport branch so much how it was expected. Results show that companies sponsored more sport branches than in past. This doesn't mean there were more financial resources in sport. For smaller companies amount of money increased in percent for sponsoring, but for bigger companies is situation opposite. We can say just the same in absolute amount also. It's thus possible that sport gained less financial resources during financial crisis, because degradation affected bigger companies. We can say smaller companies were hit by crises in smaller extent than bigger companies. Key words: marketing communication, communication mix, sponsorship, sports advertising,...