The main object of this work was suggesting new product packages inclusive outdoor activities in tourism region Šumava. Next objects were making analysis of this region, questionnaire research and suggesting optimal structure of summer and winter outdoor activities in particular packages. In this diploma is suggesting 3 packages. All packages are intended for selling travel agency or other sellers.

The goal of this thesis is to identify the problems of group audits and approach to solving individual problems areas. This thesis describes the contents of group audit manuals, which are not publicly available, and contributes to the understanding of the processes by which a group of auditors shall proceed in their work.

This thesis describes design and creation of application which collects and values telemetry data. Thesis consist of design and implementation which describes whole system, server settings as well as approach how to consume any given data. Corner stone of this application is based on given data from telemetry station (sensors) and projecting them on the map background. Application consist of user interface and logic how to project any given data into the map. Graphics interface is created using HTML, JavaScript and CSS programming languages. Logic itself is programmed by using backend language PHP including Laravel Framework in combination with MySQL database. Result of this thesis is working implementation covering administration user interface, working cooperation of MQTT server and APIs. There are also implemented all necessary parts for enablement of user interface with cooperation with map background layer. Implementation creates two possible ways how to install package necessary to run this app on Ubuntu system.

This thesis is focused on the suggestion of Marketing Plan for Hotel Prestige**** in Znojmo. The work is divided into theoretical part, analytic part and proposal part. In the analytic part were used known analysis, specifically PEST analysis, Porter Five Forces Analysis, extended marketing mix for tourism – 8P, marketing research by questionnaire survey and SWOT analysis. Proposal part contains the determination of key customer segment based on performed analysis, suggestion of residence wellness package for key customer segment and another opportunity for the further development of marketing in this hotel.

Title: Application and evaluation of sponsoring for rhythmic gymnastics competition Objectives: The main objective is the offering of sponsorship packages that have been made previously to former and current sponsors in order to entice them to come back and stay. The next sub-objective is to establish cooperation with new potential partners for competition in rhythmic gymnastics with a tailor-made offer. Methods: In the work are used the methods of quantitative and qualitative research. The method of written polling is applied to former and current sponsors and the method of direct mail and individual semi-structured interview is applied to the selected potential sponsors. Results: During the data collection it was found that the former and current sponsors would prefer a more diverse list of options. Based on the results new sponsorship packages were compiled and especially great demanded list of advertisement options. Thanks to some interviews some new sponsors were added to the competition. Keywords: sponsorship package, list of advertisement options, sports advertising, sports event, donation

This thesis deals with software process improvement based on the deployment package Software testing, which is a guide for implementation of testing related processes of the international standard ISO/IEC 29110 Life-Cycle Profiles for Very Small Entities. The aim of this thesis is localization of the deployment package Software testing into Czech and realization of the pilot project based on this package on the real software project in a very small enterprise. Another aim is to evaluate the deployment package and to propose modifications to improve it. The real benefit of this thesis is in realization of the pilot project itself, which resulted in testing process improvement in the enterprise. Another expected benefits of this thesis based on its goals are in actual localization of the deployment package into Czech, its evaluation and suggestion of its modifications. Thesis as a whole can be used as a guide and information source for other enterprises seeking an improvement of the testing process as it provides an example of the deployment package Software testing implementation and also theoretical introduction to testing and software process improvement in a small enterprise.

The primary aim of my diploma thesis is the definition of the activity of the State Veterinary Administration of the Czech Republic (SVA). It is a public administration body under the Ministry of Agriculture of the Czech Republic and it was established according to the Veterinary Act No. 166/1999 (the full statutory is Act. No. 286/2003). The main tasks of SVA are: protection of consumers from products of animal origin likely to be harmful to human health; monitoring of animal health situation and maintaining it favourable; veterinary protection of the state territory of the Czech Republic; animal welfare and animal protection. In the first part, the detailed activities on food quality control are analysed. In the next part I targeted the remedial measure, which can be used by inspectors and then discretionary remedies, by which operator can defend against. Finally I have described how heavy the penalties are not only in the whole Czech Republic, but also in particular regions.

Subject of this diploma work is multicultural festival called Sázavafest, which takes place in the region Posázaví and ranks among the biggest and the most visited summer cultural events in Czech republic.The event yearly attracts tourists from the whole republic and that´s why it brings a benefit for the region. Moreover running festival can reflect a lot in tourism activity within the region. The purpose of this work is to identify existing profitability of event for region and to find some new potential too. The attention is taken to cooperation between organizer of festival and town Kácov, where is the event realized, as well. The work analyze existing impact of event and show other way of cooperation with companies of tourist trade inside the region. These give advantages to visitors of festival and on the other hand create usable benefit for the region. The most important one is creation of package including festival. This will enable festival´s visitors to explore, discover and enjoy the region and spend there longer time and also bring economical benefit for the region. Analyze of festival including questionary research should find out important and useful information for developing event itself.

The diploma thesis aims to contribute to the clarification of the process of shaping new EU climate and energy policy and to describe European lobbying groups entering in the 2030 Climate and Energy Framework policy-making process. The thesis aims to assess influence and participation of selected lobbying groups in this policy-making process. The thesis is divided into three chapters. The first chapter is devoted to the theoretical aspects of energy policy, further it provides the definition of basic terms and description of the EU legislative process in terms of lobbying. The second chapter explains energy policy in the context of fight against climate change and defines this issue at international and European level. The last chapter of the thesis deals with the current policy-making process of the 2030 policy framework for climate and energy and specifically focuses on lobbying activities and the intensity of lobbying impact of selected political, governmental and social actors according to the classification of interest groups by Howlett and Ramesh.

The focus of the dissertation is based on the previous research of a relatively new field of environmental governance posed by climate change policy. The implementation of the climate change policy in Europe is then a subject to the discussion over the consistency of that policy with one of the fundamental goals of European integration. That goal is building an internal market as well as ensuring fair competition in such a market. The interaction of these two areas is a key objective of this research work. Given the complexity of the topic, the dissertation, for sake of clarity, is defined more narrowly. On one hand, the thesis provides with an analysis of European climate policy and its main instruments for regulating carbon emissions in the European economy - the European Union emission trading system (EU ETS). On the other hand, the thesis also provides with a description of the European competition policy. The reason is, as mentioned above, that the competition policy is a fundamental policy that guarantees the consistency of the implementation of environmental policies with the building of the internal market. The author analysed in the thesis basic measures implemented within the framework of those with the aim to prove out whether both policies are in mutual accord and whether they do function under the real terms. Based on the results achieved, the author can make following conclusions: The EU ETS mechanism decided for the European Union proved out to be a cost-efficient choice of emission reduction, despite of some temporary weakness that it has. Also, it can be concluded, that the allocation method is the ultimate criterion that determines both the efficiency of the climate action in Europe as well as its compliance with the competition policy. Stemming from that conclusion, there has been some strong evidence given that grandfathering has not been always in line with the state aid rules existing now in the environment protection. Last but not least, the optional use of the Article 10c of the Directive 2003/87/EC seems to be, from what one can say now, fully in line with the state aid rules valid in the European Union. However, further research in this field might be of very use in the future.