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Investigation Of Consumer-based Brand Associations Of Turkish Soccer TeamsMumcu, Ceyda 01 December 2008 (has links) (PDF)
Today, sport managers view their teams, leagues and properties as brands to be managed. Researchers revealed that positive brand image generates additional revenue, increased merchandise sales, national media exposure, corporate supports, and increased ticket sales (Gladden et al., 1998).
Consequently, understanding consumers perspective and how to enhance stronger brand equity are important for Turkish soccer clubs. From this point / the purpose of this study was to examine consumers&rsquo / perception on brand associations and affects of some factors on brand equity of soccer
teams. In order to measure the consumer-based brand associations of Turkish soccer teams, the Turkish version of Team Association Scale was distributed to 156 undergraduate university students at Middle East Technical University and Gazi University.Results of this study indicated that tradition, product, affect and coach and nostalgia were perceived as the most important factors associated to the brand image of soccer teams. The findings of this study also revealed that, while males, heavy users and merchandise buyers associate tradition, product features, affect and coach and nostalgia with their team&rsquo / s brand, females, light users and fans who have not bought merchandise give more importance to star players in regards their contribution to brand image of soccer teams.
Therefore, Turkish soccer teams should use marketing strategies to emphasize brand associations to create and enhance stronger brand equity and to gain additional revenues.
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O poder discriminatório das estatísticas do jogo de basquetebol em diferentes contextos-novos caminhos metodológias de análiseSampaio, António Jaime da Eira, 1972- January 2000 (has links)
No description available.
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Training of elite soccer players according to their positional roles / Training of elite soccer players according to their positional rolesSalvo, Valter Di January 2001 (has links)
No description available.
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A organização nas estruturas desportivas-um estudo de caso sobre o campeonato de peladas do amazonas - PeladãoNetto, Sidney January 2001 (has links)
No description available.
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A relação treinador-atleta-a relação entre o treinador e o jogador suplente em basquetebolRolla, Mario Toledo January 1999 (has links)
No description available.
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Controlo de treino no andebol-um estudo com séniores masculinos de diferentes níveis competitivosPereira, Paulo Jorge de Moura January 1999 (has links)
No description available.
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Andebol português versus andebol mundial-estudo comparativo da organização ofensiva em equipas femininas de alto rendimentoFonseca, Olga Natália Brito da January 1999 (has links)
No description available.
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Optimização de competências psicológicas em árbitros de futebol-regulação da atenção : concentração, atenção distribuída, estilos atencionaisPacheco, João Nuno Outor January 1999 (has links)
No description available.
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A organização do jogo em andebol-estudo comparativo do processo ofensivo em equipas de alto nível, em função da relação numérica ataque-defesaBarbosa, João Paulo dos Santos Almeida January 1999 (has links)
No description available.
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Modelo de jogo ofensivo em andebol-estudo da organização da fase ofensiva em equipas seniores masculinas de alto rendimento portuguesasMortágua, Luís Miguel Figueiredo January 1999 (has links)
No description available.
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