The aim of this thesis is to estimate bilateral equilibrium exchange rate of the Czech koruna relative to Euro and to determine if the Czech currency is undervalued or overvalued relative to the market equilibrium. We employ fundamental (FEER) and behavioral (BEER) equilibrium exchange rate models, which enables to measure the currency position relative to the market rate. To tackle the uncertainty of the implied equilibrium exchange rates that differ among alternative specifications of the models, we aggregate the estimates via principal components analysis. The perception on the market is that Czech koruna is undervalued, since the intervention regime imposed by the Czech National Bank in the 2013, was defending the exchange rate floor of 27 Czech korunas to Euro. Then, we extend conventional specifications of BEER models for variables representing exchange rate interventions and forward rates offered on the market because both can have protracted effects not only on spot rates but on adjustment towards long-term equilibrium as well. The original models with fundamental factors show equilibrium exchange rate near to 25 CZK/EUR. However, extended models with interventions show higher equilibrium exchange rate, near to 27 CZK/EUR. Thus, there is possibility of slow adjustment near to the...

The subject of the diploma thesis "Analysis of Systemically Important Italian Banks and the overall stability of the banking sector" is the analysis of the current situation and the latest developments in the Italian banking sector with a focus on systemically important institutions. The first part describes the general state of current banking in Italy after the global crisis, including a brief historical introduction and pre-crisis development. It provides information on entity and ownership structure, capital adequacy and liquidity, and the overall structure of assets and liabilities of the sector. Particular attention is paid to the problem of non-performing loans and the impact on banks' profitability. The second part begins with the definition of systemically important banks and focuses on the analysis of individual banks with an emphasis on those systemically important. In the bank's stability and health assessment, the development of the portfolios of non-performing loans is highlighted. The final part of the thesis deals with the summary of Italian banking problems and assesses the stability of the sector in the context of the euro area.

This thesis deals with the banking market and it is focused on the account in the Czech Republic. The aim is to assess the impacts of the chosen communication strategy on the target group in connection with the launching of new products. The first part focuses on selected theories. The second part deals with the Bank itself and analyzes the current communication strategy. The last part research examines the effectiveness of communication campaign and the impact of the new strategy on changes of consumer perceptions and decisions. Besides the data gained from the primary research, there were a lot of secondary data such as an internal company data and data from the research of MML-TGI or data from Nielsen Admosphere that were used also as well.

The major goal of this work is to compare positions of different institutional types active in the banking sector in the Czech Republic. The emphasis is being given to the description of gradual mutual convergence and interactions of particular institutional types in the context of changes undergoing in a transition economy since 1990. The second part of this work analyses the framework for the operation of different institutional types and compares their positions against clients, owners and supervisor. The last part of the work is a comparative analysis of economic indicators for each institutional type in the context of changes in the market and legal environment since 2004.

This thesis deals with competition policy in the field of state aid. The objective is to outline how the system of granting the state aid works and how the regulations are anchored in the legislation of EU. On the other hand the thesis wants to offer different points of view on the policy. The second half of the paper focuses on the Czech banking sector -- it studies the environment of late 90s and compares the positions of big bank before their privatization. The case of Komerční banka has been chosen to analyze the specific impacts of granted state aid.

The use of banking products is an integral part of business. For this reason, the theoretical part of the work focuses on the general description. It also highlights the benefits of optimization in this sphere. It also indicates the differences between Czech and European banks, which are most obvious in the bank charges. They discussed the impact of financial crisis, affecting in particular the availability of credit. Practical part of the work focuses on the comparison of products, namely the current accounts of domestic and foreign bank -- ČSOB and Deutsche Bank. The result of this analysis is greater partiality for the establishment of current account at a bank in the Czech Republic. In addition, bank products are analyzed, leading joint-stock company CZ LOKO, which are mentioned experience with their use. Subsequently, the company CZ LOKO recommended a new current account, which is based on the comparison of bids for five lesser-known banks. From this analysis came to establish a new account at a branch of Austrian Oberbank AG, based in the Czech Republic. Finally, carry out a survey on the use of banking products, which demonstrated that all of today's entrepreneurs, to a lesser or greater extent, using bank's services.

Export promotion via officially supported export credits and insurance is relatively widespread around the world. The thesis describes activity of Czech Export Bank (CEB) and mentions also its legal framework in Czech system of export promotion. Text contains pros and cons of export promotion. The main part of the thesis is panel data analysis using gravity equation. This panel data involves 130 countries in period of 1996 -- 2008 with data on export, export promotion, GDP, political risk and other variables. There is investigated impact of activities of CEB on Czech export using 2 gravity models (static and dynamic). In these models export promotion is significant factor with positive impact on Czech export.

The topic of this diploma thesis is Corporate Social Responsibility (CSR), with prominent attention paid to the environmental aspect. One of the main targets of this thesis is to analyze the attitude of companies to the CSR and to answer the key question -- why do firms deal with CSR and how can it influence their business. The theoretical part of the thesis describes the meaning of the CSR concept and it also contains an analysis of its individual benefits. The standards related to CSR are also discussed, with the inclusion of ISO 26000. The practical part shows examples of the attitude and approach of some selected companies towards socially responsible behaviour. Firstly, their activities in the environmental area are presented and an interpretation of how these companies perceive benefits of the CSR concept follows. Another target of this thesis is to evaluate if the CSR concept should be normalized. That is why it was important to include a part showing the opinion of some companies about the CSR norms. The final part includes all findings reached while writing this diploma thesis and an answer to the key question -- why companies make use of the CSR -- is provided.

This thesis focuses on export policy of the Czech Republic, on the importance of export, on the institutions that provide support for exporters and instruments they use for this support. The thesis presents also Export strategy of the Czech republic for years 2006-2010 and report on fulfilment of the Strategy in year 2009.

This thesis deals with CNB interventions in favor of the exchange rate depreciation of November 2013. The theoretical part presents alternative tools for unconventional monetary policy when zero lower bound is binding. This thesis then describes the experience of other central banks that responded to low interest rates. Intervention of CNB is contextualized in the Czech financial system and previous economic development. The thesis analyses alternative instruments which CNB might have accessed. Based on the analyzed data this thesis concludes that despite the long-term maintenance of weakened Koruna above the level of announced exchange rate pledge the sufficiently loose monetary policy was not translated into desired price increase.